Edo-Tokyo Museum Adopts Goodfellows' Ticketing and Admission Management System to Streamline Group Reservations and Ticket Sales Counters

Goodfellows Co., Ltd. (Headquarters: Musashino City, Tokyo; President and CEO: Masami Isobe) has provided a system primarily focused on ticketing and admission/exit management to the Edo-Tokyo Museum (Location: Sumida Ward, Tokyo). The museum had been closed entirely for major renovations since April 1, 2022, and reopened on March 31, 2026. The introduction of this system will promote labor-saving and efficiency, strengthen web sales, and support the advanced operation of this large-scale cultural facility, which welcomed approximately 1.13 million visitors annually (FY2019 results).

"Maru-ken-kun" installed in the 1F entrance hall. Its wrapping incorporates traditional Japanese colors and patterns.

Background of Introduction

The Edo-Tokyo Museum was considering refreshing its ticketing and admission management system as part of its major renovation, with the aim of improving visitor convenience and facility operational efficiency.

In traditional ticket counter operations, many admission procedures were handled manually, placing a certain burden on staff. Especially for group visits, in addition to on-the-day general information desk support, many administrative tasks such as pre-booking information entry and visitor data management were performed manually, making operational efficiency a challenge.

Therefore, a key requirement for this renovation was to streamline overall operations related to admission and exit, aiming to improve visitor services by reducing reception times and alleviate staff workload.

Furthermore, the existing system was difficult to upgrade, limiting future functional expansion and adaptation to new services. Moreover, since permanent exhibitions and special exhibitions had different sales channels and operating entities, it was necessary to manage sales and visitor numbers separately and clearly.

To meet these operational requirements, there was a demand for establishing a new system infrastructure that would enable the introduction of web sales, cashless payments, and automated admission management.

Goodfellows Products and Systems Introduced

"Maru-ken-kun" handles the sale of discounted products, supports QR code coupons, and issues multi-language tickets.

A newly installed admission gate at the entrance to the 6F permanent exhibition hall. It serves as the entrance to a space featuring a life-size model of "Hattori Clock Shop," symbolizing the Meiji era, allowing direct entry by scanning a QR code printed ticket at the gate reader.

List of Products and Services

● Ken-saku-kun

A ticket POS and sales support system that easily issues admission tickets for various visitor facilities and lift tickets for ski resorts.

● Maru-ken-kun

A large-display touch-panel ticket vending machine with multilingual (multi-language) audio & display and animation guide functions. It supports same-day ticket sales and unmanned ticket issuance via QR code reading for online pre-purchases.

● RE・SO・NET

Quickly outputs daily and monthly cumulative reports after business hours and integrates sales data from all stores within the facility.

● YOYAQueen

A management system that quickly processes group reservation registrations. It links with "Ken-saku-kun" to seamlessly centralize data management.

● "Web de Monitor"

Manages admission and exit by counting people passing through gates and verifying ticket validity.

● Admission/Exit Gate System

Combines highly reliable third-party hardware with our software to propose optimal gates tailored to the facility's admission/exit points.

Effects of Introduction

1. Labor-saving in counter and admission operations

・Introduction of self-service ticket vending machines ・Efficiency improvement in ticket gate operations through the introduction of automatic gates

2. Efficiency improvement in group reservation operations

・Construction of external reservation forms ・Automatic data import through linkage between master machine and group reservation management system

3. Strengthening Web sales

・Permanent exhibitions: Automation from purchase to admission through the introduction of web sales ・Special exhibitions: Construction of smooth admission flow through external seller collaboration

4. Establishment of an upgradable operational infrastructure

・Transition to a standard package capable of continuous functional updates

※The "Effects of Introduction" above are based on past examples of the same products/systems.

Training session for counter staff in preparation for the grand reopening.

Comment from Edo-Tokyo Museum Representative

Our museum needs to manage sales of various ticket types, including discounts, and visitor numbers. We adopted Goodfellows' products and systems because they support an environment where human errors are less likely to occur. We aim to reduce the labor-intensive aspects of manual work and, in turn, enhance services for our visitors.

Comment from Goodfellows Representative

The Edo-Tokyo Museum has been using our ticketing system for many years, and for this grand reopening, they have additionally introduced products directly leading to "labor-saving and efficiency." We also reviewed the visitor flow design, proposed sales methods for each product, and reorganized the previously complex master configuration with the facility to create a structure that is easier to manage and analyze.

By integrating into our package system this time, we aim to standardize operations and reduce future operational load.

＜Contact for businesses regarding the use of this release＞

Please contact us via the Goodfellows corporate inquiry form. https://goodf.co.jp/inquiry/form/biz_inquiry.html

【About the Edo-Tokyo Museum】 Opened in 1993 as a museum comprehensively introducing the history and culture of Tokyo from the Edo period to the present day. Located in Ryogoku, Sumida Ward, it clearly presents history through actual materials, elaborate replica models, and interactive exhibits. The renovation incorporates the latest technology to create a more immersive learning environment for history, welcoming visitors from both Japan and abroad.

About Goodfellows Co., Ltd.

Goodfellows Co., Ltd. primarily supports on-site operations at ticketing facilities (leisure facilities, museums, ski resorts, etc.) with various ICT products and services. We also provide sales support as a ticket distribution platformer. Moving forward, we aim to build closer relationships with ticketing facilities and leverage our accumulated experience to promote ICT-driven marketing support.

Official Website:https://goodf.co.jp