[New Product] "Katsushika Nonbe Craft ~Katsushika Ginger Pale Ale~" Launched with a Complex, Spicy Flavor Profile!

GoodBeer&Friends Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Yuki Kanamori), which aims to create a world where breweries, restaurants, and general consumers are organically connected through craft beer, is pleased to announce the development and launch of "Katsushika Nonbe Craft ~Katsushika Ginger Pale Ale~" as part of the regional project "Katsushika Nonbe Craft Project," promoted in collaboration with Mr. Taisuke Ohno, owner of the izakaya "Torisaka Highkara" in Shin-Kogane, Katsushika Ward, Tokyo.

What is Katsushika Nonbe Craft ~Katsushika Ginger Pale Ale~?

On April 16, 2026, "Katsushika Nonbe Craft ~Katsushika Ginger Pale Ale~" (hereinafter referred to as Ginger Pale Ale), the third installment of Katsushika Nonbe Craft, will go on sale.

Features of Katsushika Nonbe Craft ~Katsushika Ginger Pale Ale~

Katsushika Ginger Pale Ale is characterized by its dry and complex flavor profile using ginger. The use of Pale Ale enhances the crisp, dry ginger taste. When enjoyed on its own, its complexity can be directly appreciated. It pairs well with fried foods, enhancing their umami.

While using Pale Ale, which can be considered an entry point for craft beer fans, it offers a broad range of flavors, providing a new beverage experience. We encourage you to try it.

Purchasing Katsushika Nonbe Craft ~Katsushika Ginger Pale Ale~

Katsushika Ginger Pale Ale is available at the event "Katsushika Nonbe Bar Hopping Alley" which tours restaurants in Shin-Kogane. Tickets for the event can be purchased on our EC site. Even without a ticket, you can enjoy the beer at participating establishments, but purchasing a ticket offers a more economical experience.

The Development Story Behind Katsushika Nonbe Craft ~Katsushika Ginger Pale Ale~

Katsushika Ginger Pale Ale was developed as the third product in the "Katsushika Nonbe Craft Project." Previously, they released "Katsushika Lemon Weizen," a refreshing drink like a chu-hai, and "Katsushika Cola Porter," which can be enjoyed even by those who are not fond of dark beers.

The final product, Katsushika Ginger Pale Ale, has a more complex flavor profile than the other two, making it slightly more suited for advanced palates. While the combination of "beer x ginger" might evoke a Shandygraff, unlike a Shandygraff which typically has a lower alcohol content than regular beer, this is set at a high alcohol content of 9%.

This project, while aiming to be enjoyed by those who don't usually drink beer, also has the concept of reviving the "Nonbe" (heavy drinker) culture in Katsushika in a new form. Therefore, in an era where low-alcohol is trending, we deliberately developed a high-alcohol product that would appeal to "Nonbe."

What is the Katsushika Nonbe Craft Project?

Vision for the Project

In the past, Katsushika had many "Nonbe." It had a vibrant atmosphere, like a modern continuation of Edo's sophistication. However, due to redevelopment and the decline of shopping streets, the town's character is fading.

Mr. Taisuke Ohno, who runs the izakaya "Torisaka Highkara" in Shin-Kogane, Katsushika Ward, has taken the initiative to re-examine a culture that had almost disappeared and rebuild it in a form that fits the modern era. He aims to revive the "Nonbe" culture in this town by creating craft beer that expresses the unique character of Katsushika.

Through the many restaurants in Katsushika, this project allows residents and visitors to enjoy craft beer. They also plan to participate in town festivals and events, and engage in media outreach. They are currently in the midst of a challenge to re-establish the town's identity, aiming to widely share the story of Katsushika and its "Nonbe" culture, so that people will say, "When you think of Katsushika, you think of Nonbe.".

Specific Project Details

■ Katsushika Nonbe Bar Hopping Alley 2026 in Shin-Kogane

This is an event that tours restaurants in Shin-Kogane. Those who purchase the "Katsushika Premium Nonbe Ticket" will receive a special set of Katsushika Nonbe Craft beer and the restaurant's signature appetizer at a discounted price at participating establishments.

■ Participation in Katsushika Ward Events

We participate in various events held in Katsushika Ward. These events take place in station plazas and parks, where visitors can enjoy music, culture, and sports. We sell Katsushika Nonbe Craft beer to attendees, with a track record of selling over 50 bottles during short appearances and over 100 bottles during full-day events.

【Sales Performance】

We participated in 4 events from January to March 2026, recording the following sales:

Katsushika Lemon Weizen: 235 bottles

Katsushika Lemon Weizen Half Size: 48 bottles

Katsushika Cola Porter: 74 bottles

Katsushika Cola Porter Half Size: 10 bottles

Total: 367 bottles

■ Merchandise Creation

We are creating merchandise such as stickers and T-shirts that participants can easily purchase and use. We are producing various items so that those who want to support Katsushika can easily buy them.

■ Collaboration with the Local Community

Katsushika has many attractive contents, including famous movies and characters. By collaborating with these, we aim to create opportunities for more people to learn about Katsushika.

■ Brewery Establishment

As this is a project centered around "Nonbe," we want to brew the core product, alcohol, within the town. Furthermore, by creating employment, we will realize the project's vision of making it a "town where people and money circulate.".

■ Expansion Beyond Shin-Kogane

Currently, the project is centered around Shin-Kogane, but we plan to gradually expand it throughout Katsushika Ward. By connecting points, we aim to create a larger circle and ultimately revitalize the entire Katsushika Ward.

Company Profile of GoodBeer&Friends Co., Ltd.

Company Name: GoodBeer&Friends Co., Ltd.

Headquarters: 1-5-28-302 Hiromachi, Shinagawa-ku, Tokyo

Representative Director: Yuki Kanamori

Established: March 5, 2025

HP: https://goodbeerfriends.jp/