Your Next Destination Starts With Someone's Photo. Cherry Blossom Photo Project ['#HanaminiGoodTri' Campaign] Starts on Instagram!

Nippon Kuyu Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Toshiya Okashita) has launched a user-participation campaign '#HanaminiGoodTri' on its official Instagram to coincide with the cherry blossom season, when spring travel demand rises.

This project, where you can easily share cherry blossom moments you want to show someone with just a single hashtag, aims to broadcast the charm of cherry blossoms nationwide through user posts and create encounters with 'the next travel destination you want to visit'.

Background of the Campaign Do you ever have a moment with cherry blossoms where you feel, 'I want to tell someone about this scenery'? In this campaign, we are looking for 'a photo that moved your heart', whether it's a superb view encountered on a trip, a place you casually dropped by, or cherry blossoms found in daily life.

How to participate is simple. Just take a photo of cherry blossoms, add the hashtag '#HanaminiGoodTri', write the shooting location (even just the prefecture is fine), and post it on Instagram. We may introduce (share) some of the posted photos on our official Instagram.

By gathering cherry blossoms from various regions, new travel hints will be born, almost like a 'cherry blossom guide made by everyone'. In recent years, more people are deciding on travel destinations triggered by SNS, shifting to an era where 'someone's experience' becomes the motive for the next trip. Against this backdrop, this project provides encounters with 'unknown charms of cherry blossoms' and 'places you want to visit' through users' posts to each other. Not only cherry blossoms at famous tourist spots, but also local hidden gems and memorable scenery are very welcome. A casual photo might become the trigger for someone's journey.

Campaign Overview Project Name: #HanaminiGoodTri Posting Campaign How to participate: 1. Take a photo of cherry blossoms 2. Add the hashtag '#HanaminiGoodTri' and write the shooting location to post on Instagram. *The shooting location can be just the prefecture. Content: ...