Next Travel Destination, From One Photo: Cherry Blossom Photo Project '#HanamiGuttoori' Campaign Launched on Instagram!
Nippon Air Cargo has launched the '#HanamiGuttoori' campaign on Instagram to coincide with the cherry blossom season. Users can share photos of cherry blossoms and discover new travel destinations through this participatory campaign.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 04:36 (354h 6m after Collected)
Japan Air Cargo Corporation (Headquarters: Minato-ku, Tokyo; Representative Director: Toshiya Okashita) has launched the user-participation campaign "#HanamiGuttoori" on its official Instagram to coincide with the cherry blossom season, when spring travel demand increases.
This project, which allows users to easily share cherry blossom moments that make them want to show others with just one hashtag, aims to transmit the charm of cherry blossoms nationwide through user posts and create encounters with "next travel destinations."
## Background of the Campaign Launch
"I want to tell someone about this view" – Don't you have moments like this when you see cherry blossoms? In this campaign, we are seeking "moments that moved your heart," not only the superb views encountered during travel but also cherry blossoms found at places you stopped by casually or in daily life.
Participation is simple. Just take a photo of cherry blossoms, post it on Instagram with the hashtag "#HanamiGuttoori" and write the shooting location (a prefecture is acceptable). Photos submitted may be featured (shared) on our official Instagram account.
As various regions' cherry blossoms gather, it's like a "Cherry Blossom Guide created by everyone," generating new travel hints. In recent years, more and more people decide their travel destinations based on social media, changing the era to one where "someone else's experience" becomes the motivation for the next journey. Against this backdrop, this project offers encounters with "unknown cherry blossom charms" and "places you want to visit" through user-to-user posts. We welcome not only famous scenic spots but also local hidden gems and memorable landscapes. An ordinary photo might become the trigger for someone's trip.
## Campaign Outline
**Project Name:**
#HanamiGuttoori Posting Campaign
**How to Participate:**
1. Take a photo of cherry blossoms.
2. Post it on Instagram with the hashtag "#HanamiGuttoori" and the shooting location.
*The shooting location can be a prefecture.
**Content:**
This project, which allows users to easily share cherry blossom moments that make them want to show others with just one hashtag, aims to transmit the charm of cherry blossoms nationwide through user posts and create encounters with "next travel destinations."
## Background of the Campaign Launch
"I want to tell someone about this view" – Don't you have moments like this when you see cherry blossoms? In this campaign, we are seeking "moments that moved your heart," not only the superb views encountered during travel but also cherry blossoms found at places you stopped by casually or in daily life.
Participation is simple. Just take a photo of cherry blossoms, post it on Instagram with the hashtag "#HanamiGuttoori" and write the shooting location (a prefecture is acceptable). Photos submitted may be featured (shared) on our official Instagram account.
As various regions' cherry blossoms gather, it's like a "Cherry Blossom Guide created by everyone," generating new travel hints. In recent years, more and more people decide their travel destinations based on social media, changing the era to one where "someone else's experience" becomes the motivation for the next journey. Against this backdrop, this project offers encounters with "unknown cherry blossom charms" and "places you want to visit" through user-to-user posts. We welcome not only famous scenic spots but also local hidden gems and memorable landscapes. An ordinary photo might become the trigger for someone's trip.
## Campaign Outline
**Project Name:**
#HanamiGuttoori Posting Campaign
**How to Participate:**
1. Take a photo of cherry blossoms.
2. Post it on Instagram with the hashtag "#HanamiGuttoori" and the shooting location.
*The shooting location can be a prefecture.
**Content:**