Official Release of 'THINKING', a Workshop Where Business People and Creators Co-create
good Inc. has officially released 'THINKING', a workshop designed for business professionals and creators (like art university students) to co-create and deepen mutual understanding. The program aims to solve the stagnation of creative application in businesses by improving fundamental thinking skills.
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- 📰 Published: April 1, 2026 at 23:44
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good Inc., a design innovator company (Headquarters: Meguro-ku, Tokyo, CEO: Taichi Sekiguchi), officially releases 'THINKING', a workshop where business people and creators deepen mutual understanding through dialogue and co-creation. It has a track record of being provided to multiple major companies.
THINKING is positioned as one of good Inc.'s in-house businesses (social implementation business), and aims to train the 'quality of thought' itself in people and organizations, centering on three areas: 'perspective', 'questioning ability', and 'issue setting ability'.
## Background: Stagnation in Creative Utilization Caused by the 'Absence of Leaders'
While the importance of design and creativity is widely recognized in companies, the reality is that there are extremely few human resources who can talk about how to utilize them with actual realization in the business field.
- **Challenges for Business People**: While they understand that creativity is important, they lack experience in actually utilizing it, so they tend to think only using their own rules of thumb or business frameworks.
- **Challenges for Creators**: They lack experience in leading business conversations, cannot break out of the structure of 'waiting for requests', and are not in a position to drive the business.
To solve this structural issue, good Inc. has developed the program 'THINKING', which provides a 'place for mutual understanding between business people and creators'.
## What is THINKING
It is a workshop where business people and creators (mainly art university students) gather in the same place to realize and experience 'how to handle creativity in business'. It breaks away from purely abstract or solely business-oriented thinking.
THINKING is positioned as one of good Inc.'s in-house businesses (social implementation business), and aims to train the 'quality of thought' itself in people and organizations, centering on three areas: 'perspective', 'questioning ability', and 'issue setting ability'.
## Background: Stagnation in Creative Utilization Caused by the 'Absence of Leaders'
While the importance of design and creativity is widely recognized in companies, the reality is that there are extremely few human resources who can talk about how to utilize them with actual realization in the business field.
- **Challenges for Business People**: While they understand that creativity is important, they lack experience in actually utilizing it, so they tend to think only using their own rules of thumb or business frameworks.
- **Challenges for Creators**: They lack experience in leading business conversations, cannot break out of the structure of 'waiting for requests', and are not in a position to drive the business.
To solve this structural issue, good Inc. has developed the program 'THINKING', which provides a 'place for mutual understanding between business people and creators'.
## What is THINKING
It is a workshop where business people and creators (mainly art university students) gather in the same place to realize and experience 'how to handle creativity in business'. It breaks away from purely abstract or solely business-oriented thinking.