Gong cha Launches New Seasonal Tea: 'First-Flush Matcha' Featuring 100% Selected Leaves from Shizuoka's Marushichi Seicha, Available for a Limited Time Starting June 4th

Gong cha Japan Co., Ltd. will launch its 'First-Flush Matcha' series for a limited time starting Thursday, June 4, 2026, featuring luxurious, freshly picked spring tea. Customers can fully enjoy the concentrated aroma and umami unique to this season. The annual 'new tea' season has arrived. To ensure customers can experience this special flavor through Gong cha's signature 'Matcha Milk Tea,' we are once again delivering an authentic matcha drink made with 100% selected first-flush matcha from the long-established Shizuoka tea company, Marushichi Seicha. Only new tea leaves, which have stored plenty of nutrients after surviving the winter cold, were harvested and processed into aromatic matcha. The lineup includes the aromatic Milk Tea, as well as a new, luxurious 'Gelatte' that combines plump, sweet azuki beans with fluffy, fragrant kinako milk foam. Please enjoy the refreshing aroma and sweetness unique to this spring's new tea. Gong cha continues to aim for the creation of new tea culture, delivering 'happy tea time' to our customers' daily lives.