Survey Reveals ~70% of OOH Ad Viewers Take Action
Gondola Inc. published a survey on OOH (Out-of-Home) advertising, showing 72.2% of viewers take actions like searching for products. The study highlights OOH's role in building trust and driving digital engagement.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 15:58
- 🔍 Collected: March 28, 2026 at 21:59 (6h 1m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 06:07 (416h 7m after Collected)
株式会社ゴンドラ surveyed 363 adults on their perceptions of Out-of-Home (OOH) advertising. Key findings include that 27% of respondents find OOH ads more trustworthy than web ads, and 72.2% of those who noticed OOH ads took subsequent actions like searching online. The report argues that combining OOH with web advertising is an effective strategy for modern digital marketing.
FAQ
Who was the target audience for the survey?
363 men and women aged 20-50.