Gold Flag Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; President and CEO: Teruyoshi Hirakubo), which develops the innerwear brand "Chut! By BRADELIS," will launch new products from its popular standard series "Dress Easy" on July 3, 2026 (Fri). Additionally, products will be available for a limited time from July 9 (Thu) to September 30 (Wed) at "CHOOSEBASE SHIBUYA," a next-generation OMO store located within the Seibu Shibuya store.

The innerwear brand "Chut! By BRADELIS" saw some sizes and colors sell out within approximately one month of its launch. Customer reviews have been highly positive, with comments such as "Fits well and is comfortable to wear" and "Enhances the bust beautifully."

On July 3 (Fri), we will launch the "Dress Easy Back Lace B6S2," a non-wired bra that allows for a healthy, skin-baring style, from the popular standard series "Dress Easy."

Furthermore, from July 9 (Thu) to September 30 (Wed), products will be available for a limited time at "CHOOSEBASE SHIBUYA," a next-generation OMO store within the Seibu Shibuya store. At the fitting rooms in the store, you can try on the new products along with the four series released in May. As this brand is exclusively sold online, this is a valuable opportunity to experience the products firsthand. We encourage anyone unsure about choosing their bra size to visit us.

Product Overview

Dress Easy Back Lace Non-Wired Bra B6S2

A non-wired bra featuring delicate lace with a coral reef motif that adorns the back style. Meticulous details ensure a flawless look, even from behind.

Its elegant and subdued design blends seamlessly with any outerwear, making it suitable for both daily wear and special occasions.

The underbust area, prone to feeling hot, is made with a single layer of Russell lace for a light wearing sensation. The open back design allows for a healthy take on trendy skin-baring fashion.

<Limited-Time Shop Event Details>

During the period, some products will be sold at CHOOSEBASE's physical store and online store.

Period: July 9 (Thu) - September 30 (Wed)

Business Hours: 11:00 - 21:00

Venue: CHOOSEBASE SHIBUYA

1F, Seibu Shibuya Parking Building, 21-1 Udagawa-cho, Shibuya-ku, Tokyo

Products for Sale:

・Sheer Veil B6S1 (Wired Bra / Panty / Thong / Camisole)

・Sheer Rib B6S1 (Bustier Bra / Tops / Camisole)

・Dress Easy Lace B6S1 (Non-Wired Bra / Panty)

・Dress Easy Back Lace B6S1 (Non-Wired Bra / Panty)

・Dress Easy Back Lace B6S2 (Non-Wired Bra / Panty)

※Products may be changed during the period.

About CHOOSEBASE SHIBUYA

This is a new media-type OMO (Online Merges with Offline) store operated by Sogo & Seibu. It proposes a next-generation store concept of "encountering meaning and buying intention" rather than simply "buying things."

"Chut! By BRADELIS"

While cherishing the light wearing comfort and sophisticated design unique to the innerwear brand "Chut!" which ended its service in 2024, it offers products that incorporate current trends, combining it with the manufacturing experience cultivated by BRADELIS.

Official Online Store

https://chut.jp

◆SNS Accounts

・ Instagram

https://www.instagram.com/chut.jp/

・X

https://x.com/Chut_jp

FACT BOX

  • Source: PR TIMES
  • Category: 新商品・Event
  • Organizations: Chut! By BRADELIS