2026-27 Season Ticket Price Revision and Sales Policy

We are pleased to announce that we will be revising the ticket prices and sales policy for home games for the 2026-27 season.

For the 2026-27 season, we will introduce seat categories with lower prices than before to create an environment where fans can more easily attend games. At the same time, we will revise prices for popular seat categories and areas with enhanced experiential value, in line with service improvements.

Ryukyu Golden Kings has continued its efforts to deliver memorable game-day experiences to all fans through arena productions and improved hospitality.

However, the environment surrounding the team has changed significantly since the arena opened in 2021, including increases in prices, labor costs, and various operational expenses. Even in such circumstances, what we have always valued is "making it easy for everyone to visit the arena."

At the same time, we believe we have a responsibility to grow sustainably as a team and continue providing higher value.

Based on this thinking, the current revision aims to balance "encouraging more people to attend" with "appropriate pricing according to experiential value."

This price revision is not a uniform adjustment; we have designed it so that fans can choose according to seat characteristics and viewing style, including by lowering prices for some seat categories.

By allowing fans to choose a viewing method that suits them, we aim to further expand the range of enjoyment at the arena.

Details of the 2026-27 season tickets will be announced at a later date.

■ Main Changes

- Price reductions for some seat categories to encourage more fans to attend
- Price revisions for popular seat categories and areas with high viewing experience value
- Price revisions for seat categories in areas subject to lounge service enhancements

■ Introduction of Variable Pricing (Dynamic Pricing, etc.)

In recent years, the sports and entertainment industry has seen an increase in the adoption of variable pricing systems such as "dynamic pricing," where prices fluctuate according to demand.

Kings has also considered its usefulness, but at this point, we have decided not to introduce it, judging that it is not the optimal form from the perspective of price clarity and customer satisfaction.

We believe that ticket prices are not just a monetary amount; they are the gateway to the viewing experience and an important element in building a relationship of trust between fans and the team. We have placed the utmost importance on ensuring that prices are easy to understand, that fans can choose with a sense of satisfaction, and that we provide an environment where they can enjoy the game with peace of mind.

In the future, we will flexibly consider better ways of selling tickets, taking into account changes in technology and needs, as well as feedback from our fans.

While cherishing the further growth of the team and our bond with fans, we will continue our challenges with the activity philosophy of "Let's make Okinawa more energetic!" in our hearts.

We look forward to seeing you all at Okinawa Sun Arena for the new season.

We sincerely appreciate your continued warm support for the Ryukyu Golden Kings.