Our subsidiary, Gokurakuyu Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Takeshi Sato), will hold the "Feel Japan's Early Summer Marine Sauna Event" for a limited time on July 11 (Sat.) and July 12 (Sun.), 2026, at 30 Gokurakuyu and RAKU SPA locations nationwide, featuring natural essential oils.

Gokurakuyu: https://www.gokurakuyu.ne.jp/

RAKU SPA: https://www.rakuspa.com/

Event details here

A marine sauna that makes you feel Japan's early summer.

Beyond everyday life, experience a short trip to Noto's satoyama and satoumi with Gokurakuyu's marine sauna.

Instead of a distant journey, we designed this as an easily accessible Gokurakuyu experience, evoking a familiar, nostalgic sea that blends into daily life, rather than a grand adventure at sea.

Even on days when you can't go to the sea, bring the seaside feeling to the sauna. It's designed as a micro-vacation-like experience that will refresh your mind in a short time.

Event Dates

July 11 (Sat.) - July 12 (Sun.), 2026: Feel Japan's Early Summer Marine Sauna Event

Event Content

A "fragrant sauna" equipped with aroma pods featuring specially blended natural essential oils.

Water for the loyly will be a specially blended natural essential oil aroma water.

*Stores will implement one of these options. Please check the HP or contact the store for details.

Event details here

Participating Stores

30 directly managed Gokurakuyu and RAKU SPA stores

Gokurakuyu Aomori, Gokurakuyu Tomiya, Gokurakuyu Utsunomiya, Gokurakuyu Mito, Gokurakuyu Kashiwa, Gokurakuyu Chiba Inage, Gokurakuyu Hanyu Onsen, Gokurakuyu Wako, Gokurakuyu Royal Kawaguchi, Gokurakuyu Ageo, Gokurakuyu Tama Center, RAKU SPA Station Fuchu, RAKU SPA Station Musashi Koganei, RAKU SPA 1010 Kanda, RAKU SPA Tsurumi, RAKU SPA BAY Yokohama, Gokurakuyu Yokohama Serigaya, Gokurakuyu Mishima, RAKU SPA Cafe Hamamatsu, Gokurakuyu Toyohashi, RAKU SPA GARDEN Nagoya, Gokurakuyu Tsu, Gokurakuyu Meike, Gokurakuyu Matsuzaki, Gokurakuyu Makio, Gokurakuyu Kanazawa Nonoichi, Gokurakuyu Fukui, Gokurakuyu Hikone, Gokurakuyu Ibaraki, Gokurakuyu Sakai Senboku

A special scent inspired by the "Satoyama and Satoumi" of Noto, Ishikawa Prefecture, a World Agricultural Heritage site.

This project expresses the sea of Noto, Ishikawa Prefecture. Noto is a land where the culture of connecting life and nature thrives as "Satoyama and Satoumi." Noto's Satoyama and Satoumi was the first in Japan to be certified as a Globally Important Agricultural Heritage System (GIAHS) on June 11, 2011. The sea is integrated into the landscape not only for tourism but also for daily life – we thought this sense of proximity would be a good match for the marine sauna at the easily accessible Gokurakuyu.

This scent was blended exclusively for Gokurakuyu and RAKU SPA by "KaleidoPath Inc.," which invigorates communities through scent. In collaboration with "MARY JIMENEZ CO.," rooted in Ishikawa Prefecture, we used natural ingredients from Ishikawa to create a blend of natural essential oils that evokes a familiar, nostalgic sea, perfectly matching the image of "beloved, familiar spaces" like Gokurakuyu and RAKU SPA.

Scent Components and Intended Meaning

A bright, clear marine herbal scent reminiscent of Noto's satoyama and satoumi. Grapefruit, evoking a refreshing sunny day on the summer seaside, is complemented by locally grown lemongrass from Ishikawa Prefecture, adding a light, slightly humid, breezy coolness. The scents of laurel, black spruce, and frankincense create depth, like passing from a forest to the sea, expressing the essence of travel that makes you want to breathe deeply. Finally, Japanese perilla from Ishikawa Prefecture adds a familiar greenness found in both gardens and on dining tables.

It's a scent that takes you on a short trip to the sea of Noto, just beyond your everyday life, as if you experienced it in the sauna.

Message from the Representative of KaleidoPath Inc.

Kanta Shimizu, President and Representative Director

I also have roots in Ishikawa Prefecture and often visited my grandparents' home and other places there. I frequently went to the sea and mountains, and those original landscapes are very precious memories for me.

Even when tired from the hustle and bustle of daily life, or when traveling is difficult, I directed this so that people could feel as if they had traveled, even just a little, by visiting their nearby Gokurakuyu.

I also hope this will be an opportunity for people to become interested in Ishikawa, purchase related products, or visit the area.

[Representative's Biography]

Born in Saitama Prefecture, both parents have roots in the Hokuriku region.

Completed graduate school at Waseda University, majoring in Applied Chemistry.

Joined Lion Corporation as a researcher after graduation, involved in the development of laundry detergents and washing machine courses through collaboration with other companies. Subsequently, while launching community projects for organizational culture reform and human resource development, he was involved in new business development and research on the senses (such as scent) and emotions/behavior.

In parallel, he gained experience in side businesses, including strategic planning and execution for venture company digital marketing, product and service development for men's cosmetics, and instruction at a community management school.

In January 2025, established KaleidoPath Inc. through spin-off entrepreneurship and became President and Representative Director.

Engages in business utilizing his strengths in community and scent.

MARY JIMENEZ, who provided materials and co-developed the product.

Filled with pure nature. MARY JIMENEZ CO. is a natural brand born in Noto, Ishikawa Prefecture, focusing exclusively on naturally derived ingredients. The ingredients include local herbs and as many organic and naturally grown plants as possible. At our own factory in Ishikawa, we meticulously perform each step by hand, including blending, formulation, and bottling, to maximize the natural charm. We offer you the comfort of pure nature, with absolutely nothing added. Our goal is co-creation with the region. By collaborating with local specialties, agricultural products, and the strengths of local companies, we aim to provide better products to our customers. Reconstruction from the earthquake is still ongoing. We will continue to walk together with the region.

https://maryjimenez.com/

Notes on the Event

*All images and photos are for illustrative purposes only.

*The content described is subject to change without notice. Please understand this in advance.

*Please check the event HP for details and precautions at each store, as well as participating stores.

*Individual experiences of scent and effects on physical condition may vary. Those with health concerns (e.g., pre-existing conditions, pregnant or breastfeeding, allergies) should consult a doctor beforehand and participate within their limits.

*If you feel unwell or experience irritation during use, please stop immediately, rest, and rehydrate.

▼Feel Japan's Early Summer Marine Sauna HP

https://www.gokurakuyu.ne.jp/uploads/media/2026/06/20260629121524.pdf

Company Profile

[Gokurakuyu Co., Ltd.] *A wholly-owned subsidiary of Gokurakuyu Holdings Co., Ltd.

Representative: Takeshi Sato, President and Representative Director

Established: January 2017

Head Office: 6F, Kojimachi Tsuruya Hachiman Bldg., 2-4-1 Kojimachi, Chiyoda-ku, Tokyo 102-0083

Capital: 40 million yen

Business Activities: Direct management and franchise business of "Gokurakuyu" and "RAKU SPA"

URL: https://www.gokurakuyu.ne.jp/

KaleidoPath Inc. - Invigorating Communities Through Scent

KaleidoPath Inc. activates communities through spatial scent design and the planning of scented goods, utilizing an approach that targets the sense of smell, which is strongly linked to memory and emotion.

With a network of many scent experts and an approach based on evidence and know-how, we design experiences that invigorate communities and deliver optimal scent types in optimal forms.

KaleidoPath Inc. Official Website: https://kaleidopath.co.jp

KaleidoPath Inc. Official note: https://note.com/kaleidopath

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: MARY JIMENEZ CO.