Gokurakuyu RAKU SPA x 'JOCHUM' Collaboration Campaign Launches July 9, 2026!

Gokurakuyu RAKU SPA × 'JOCHUM' Collaboration Campaign Gokurakuyu Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President & CEO: Takeshi Sato) and GK Marketing Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President & CEO: Shinji Yamamoto), both subsidiaries of our company, will launch a collaboration campaign titled “Sleep, Wake Up, Eat, and Enjoy Gokurakuyu” with Sanrio’s 'JOCHUM' characters at 21 Gokurakuyu RAKU SPA group locations starting Thursday, July 9, 2026. Collaboration Website: https://rakuspa.com/jochum/ Gokurakuyu: https://www.gokurakuyu.ne.jp/ RAKU SPA: https://www.rakuspa.com/ Campaign Overview Gokurakuyu RAKU SPA × 'JOCHUM' Collaboration Campaign 〇 Period: July 9 (Thu), 2026 – August 4 (Tue), 2026 〇 Locations: 21 Gokurakuyu RAKU SPA Group Stores 〇 Campaign Highlights - Sale of the 'JOCHUM Plus Set' featuring an exclusive muffler towel - Sale of original goods with in-store purchase benefits - Launch of Gokurakuyu-exclusive mascot series 'Nukunuku Nui' - Launch of Gokurakuyu-exclusive 'Bikkura Tamago' surprise egg - Sale of collaboration menu items with free coaster giveaways - 5 character-inspired collaboration baths - Special collaboration decorations including key visual panels, banners, and photo spots - X (formerly Twitter) campaign offering illustrated cards 1. JOCHUM Plus Set Upon entry to any store, guests who purchase the entry fee plus the 'JOCHUM Plus Set' will receive an exclusive muffler towel featuring original artwork. JOCHUM Plus Set 2. Original Goods Sales Original merchandise featuring newly drawn designs will be available for purchase. Additionally, online sales will begin on Friday, July 24 at 12:00 PM via the online shop. ▼ Online Shop https://www.store-gk.com/ For every 2,000 JPY (tax included) spent on original goods at physical stores, customers will receive one of 11 randomly selected washi-paper-style stickers with original designs. ※ Excludes JOCHUM Plus Set and online shop purchases. ※ Cannot combine separate transactions for benefit eligibility. ※ Distribution ends when supplies run out. Original Goods 3. 'Nukunuku Nui' Mascot Series Launch The Gokurakuyu-exclusive mascot series 'Nukunuku Nui' will debut. This series features characters inside bathtubs, designed exclusively for Gokurakuyu. Nukunuku Nui 4. Gokurakuyu-Exclusive 'Bikkura Tamago' Launch The Gokurakuyu-exclusive 'Bikkura Tamago' surprise egg, 'Cute Hair Tie Bikkura Tamago – JOCHUM Gokurakuyu Ver.', will be available. Dissolve the bath salt in hot water, and one adorable mascot with exclusive Gokurakuyu color and expression will emerge. Attach the included hair tie to use as a hair accessory or bracelet! Bikkura Tamago – Cute Hair Tie JOCHUM Gokurakuyu Ver. 5. Collaboration Menu Sales Stores will offer collaboration menu items inspired by the characters. Customers who order will receive an original coaster at random. JOCHUM's Nukunuku Onsen Manjuu / 990 JPY (tax included) Collaboration Menu Collaboration Menu (Tumbler Drink – RAKU CAFE Exclusive) Original Coaster 6. Collaboration Baths Five colorful collaboration baths inspired by the characters will be available, with specially designed tapestries decorating the bathing areas. ※ Collaboration baths will not be available at RAKU CAFE. Collaboration Baths 7. Collaboration Decorations Key visual panels, banners, photo spots, and other collaboration decorations featuring original artwork will be installed. Collaboration Decorations 8. X Post & Follow Campaign Follow the official Gokurakuyu/RAKU SPA X (formerly Twitter) account (@gokurakuyu_spa) and GK Marketing’s official X account (@GKMarketinginfo), post content related to the collaboration using the hashtag #ジェオチャム極楽湯, and present it at the store reception to receive an original illustrated card on a first-come, first-served basis. ※ Entry reception is required to redeem the illustrated card. ▼ Gokurakuyu/RAKU SPA (Official) X (@gokurakuyu_spa) https://x.com/gokurakuyu_spa ▼ GK Marketing Official X (@GKMarketinginfo) https://x.com/GKMarketinginfo X Post & Follow Campaign Campaign Notes ※ Advance reservations are recommended for visits to RAKU CAFE. Please check the store website for details. ※ All images and photos are for illustrative purposes only. ※ Quantities of merchandise and prizes may be limited. ※ Content is subject to change without prior notice. ※ Campaign details or execution may be altered or canceled due to external circumstances. Please understand in advance. ※ For full details, terms, and participating stores, please visit the collaboration website. ▼ Gokurakuyu RAKU SPA × 'JOCHUM' Collaboration Website https://rakuspa.com/jochum/ Company Information 【Gokurakuyu Co., Ltd.】※ 100% subsidiary of Gokurakuyu Holdings Co., Ltd. Representative: President & CEO Takeshi Sato Established: January 2017 Head Office: 6F, Kojimachi Tsuruya Hachiman Building, 2-4 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Capital: 40 million JPY Business: Direct operation and franchise business of 'Gokurakuyu' and 'RAKU SPA' URL: https://www.gokurakuyu.ne.jp/ 【GK Marketing Co., Ltd.】※ 100% subsidiary of Gokurakuyu Holdings Co., Ltd. Representative: President & CEO Shinji Yamamoto Established: August 2023 Head Office: 6F, Kojimachi Tsuruya Hachiman Building, 2-4 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Capital: 10 million JPY Business: Event planning and production, e-commerce site operation, product planning, design, wholesale, manufacturing, and sales URL: https://gkmarketing.co.jp/ 【JOCHUM Official Website】 URL: https://jochum.sanrio.co.jp/ ©2026 SANRIO CO., LTD. APPROVAL NO.L670717