Identity V x Gokurakuyu & RAKU SPA Collaboration Campaign Second Round

Gokurakuyu Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Sato Takeshi), a subsidiary of our company, and GK Marketing Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yamamoto Shinji), will launch the second round of the collaboration campaign between the asymmetric multiplayer game Identity V and the Gokurakuyu & RAKU SPA Group at 15 locations starting July 9, 2026.

Gokurakuyu: https://www.gokurakuyu.ne.jp/

RAKU SPA: https://www.rakuspa.com/

Collaboration Website: https://rakuspa.com/IdentityV2/

Campaign Overview

Identity V x Gokurakuyu & RAKU SPA Collaboration Campaign Second Round

〇 Period: July 9 (Thu), 2026 – August 4 (Tue)

〇 Participating Stores: 15 locations across the Gokurakuyu & RAKU SPA Group

※ Please check the dedicated website for a list of participating stores.

〇 Event Highlights

- Sale of store-exclusive muffler towel “Identity V Plus Set” - Sale of collaboration goods (with in-store purchase benefits) - Sale of collaboration menu items (with coaster giveaways) - Character-themed collaboration baths - Puzzle-solving event - In-store collaboration decorations (character panels, banners, etc.) - Participation in X campaign to receive a chance to win in-store collaboration decor

1. Identity V Plus Set Sale

Guests who pay the “admission fee + Identity V Plus Set” fee upon entry will receive a limited-edition muffler towel featuring original illustrations.

Identity V Plus Set

2. Collaboration Goods Sale (with in-store purchase benefits)

Original design collaboration goods featuring newly drawn illustrations will be sold in-store.

Additionally, goods will also be available online from July 9 (Thu) to August 4 (Tue).

Online Shop (GK Store)

https://www.store-gk.com/

Collaboration Goods

<In-Store Purchase Benefit>

For every 2,000 JPY (tax included) spent on collaboration goods at participating stores, customers will receive one random original-designed sticker in the style of a shrine talisman (shasatsu).

※ While supplies last.

※ The Identity V Plus Set and online purchases are not eligible.

※ Separate transactions cannot be combined for benefits.

Goods Purchase Benefit

3. Collaboration Menu Sale

Character-inspired collaboration menu items will be sold at stores.

Customers who order will receive a random original coaster.

Additionally, a sticker rally will be held: ordering five collaboration menu items grants one additional coaster.

<Collaboration Food & Desserts – 6 types>

Air Force’s Precise Strike Tomato Cream Omelette Rice / 1,980 JPY (tax included)

Prospector’s Excavation Chicken Garlic Rice / 1,980 JPY (tax included)

Fire Investigator’s On-Site Inspection Meatball Arrabbiata / 1,980 JPY (tax included)

Dream Witch’s Parasitic Jelly Parfait / 1,430 JPY (tax included)

“Flabalu”’s Final Stage Three-Color Donburi / 2,200 JPY (tax included)

“Queen Bee”’s Poisonous Sting Fragrant Honey Lemon Mango Pudding Parfait / 1,430 JPY (tax included)

<Collaboration Drinks – 12 types> Each 880 JPY (tax included)

Peach Oolong

Brulee Melon Soda

Mixed Berry Squash

Flower Water

Strawberry Lemon Squash

Passion Oolong

Chocolate Mint Water

Green Peach Orange

Grape Squash

Tropical Water

Pinky Grapefruit

Bloodberry Squash

<Limited Quantity – Tumbler-Included Drink – 1 type>

Mango Orange / 2,860 JPY (tax included)

<RAKU CAFE Exclusive – Onsen Manjuu – 1 type>

Onsen Manjuu / 990 JPY (tax included)

Collaboration Menu

Coaster

Tumbler-Included Drink

RAKU CAFE Exclusive Takeout Menu

Sticker Rally

4. Collaboration Baths

Six character-themed collaboration baths inspired by the Air Force, Prospector, Fire Investigator, Dream Witch, “Flabalu,” and “Queen Bee” will be available.

Special designed tapestries will be displayed in the bathing areas.

<Schedule>

1st Round: July 9 (Thu) – July 12 (Sun)

2nd Round: July 16 (Thu) – July 18 (Sat)

3rd Round: July 19 (Sun) – July 21 (Tue)

4th Round: July 25 (Sat) – July 27 (Mon)

5th Round: July 30 (Thu) – August 1 (Sat)

6th Round: August 2 (Sun) – August 4 (Tue)

※ Please check individual store schedules for details.

Collaboration Baths

Collaboration Bath Schedule

5. Puzzle Event

A puzzle-solving event will be held. Guests who solve all puzzles and present the Identity V app will receive an original postcard.

※ Purchase of the Identity V Plus Set is required to participate.

※ For details, please visit the collaboration website.

※ The puzzle event and benefits will end once supplies are depleted.

Puzzle Event

6. Collaboration Decorations

In-store decorations including original panels, banners, tapestries, and posters will be displayed at participating locations.

Collaboration Decorations

7. X Campaign

Follow the official Gokurakuyu / RAKU SPA and GK Store X accounts and post about the collaboration on X with the hashtag #荘園にも極楽. Present your post at the store reception to receive a lottery ticket for a chance to win original in-store collaboration decor.

※ The decor prizes are display items and may have scratches or stains. The design cannot be selected.

▼ Gokurakuyu / RAKU SPA (Official) X (@gokurakuyu_spa)

https://x.com/gokurakuyu_spa

▼ GK Store Official X (@GKMarketinginfo)

https://x.com/GKMarketinginfo

X Campaign

Campaign Notes

※ All images and photos are for illustrative purposes only.

※ Quantities of goods and prizes are limited.

※ Content is subject to change without notice.

※ The campaign may be modified or canceled due to external circumstances. Please understand in advance.

※ For details, terms, and participating stores, please visit the collaboration website.

Identity V x Gokurakuyu & RAKU SPA Collaboration Second Round Website

https://rakuspa.com/IdentityV2/

Company Overview

[Gokurakuyu Co., Ltd.] ※ 100% subsidiary of Gokurakuyu Holdings Co., Ltd.

Representative: President and CEO Sato Takeshi

Established: January 2017

Headquarters: 6F, Kojimachi Tsuruya Hachiman Building, 2-4 Kojimachi, Chiyoda-ku, Tokyo 102-0083

Capital: 40 million JPY

Business: Direct operation of “Gokurakuyu” and “RAKU SPA”

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン