Movie 'The Birth of Kitaro: The Mystery of GeGeGe' x Gokurakuyu / RAKU SPA Collaboration Campaign 'GeGeGe no Yu' to be Held from June 18, 2026!
Key facts
- Movie 'The Birth of Kitaro: The Mystery of GeGeGe' x Gokurakuyu / RAKU SPA Collaboration Campaign 'GeGeGe no Yu' to be Held from June 18, 2026!
- Subsidiaries of Gokurakuyu Holdings will hold a collaboration campaign 'GeGeGe no Yu' with the movie 'The Birth of Kitaro: The Mystery of GeGeGe' at 16 locations nationwide starting June 18, 2026. The campaign features collaboration goods, menus, baths, and in-store announcements.
- Source: PR Times
- Date: June 2, 2026
Direct answer
Subsidiaries of Gokurakuyu Holdings will hold a collaboration campaign 'GeGeGe no Yu' with the movie 'The Birth of Kitaro: The Mystery of GeGeGe' at 16 locations nationwide starting June 18, 2026. The campaign features collaboration goods, menus, baths, and in-store announcements.
- Citation
- Movie 'The Birth of Kitaro: The Mystery of GeGeGe' x Gokurakuyu / RAKU SPA Collaboration Campaign 'GeGeGe no Yu' to be Held from June 18, 2026! (June 2, 2026), PR Times
- Source
- PR Times
- Date
- June 2, 2026
Subsidiaries of Gokurakuyu Holdings will hold a collaboration campaign 'GeGeGe no Yu' with the movie 'The Birth of Kitaro: The Mystery of GeGeGe' at 16 locations nationwide starting June 18, 2026. The campaign features collaboration goods, menus, baths, and in-store announcements.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 21:00
- 🔍 Collected: June 2, 2026 at 12:20
- 🤖 AI Analyzed: June 7, 2026 at 00:15 (107h 54m after Collected)
Gokurakuyu Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Takeshi Sato) and GK Marketing Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Shinji Yamamoto), both subsidiaries of our company, will hold a collaboration campaign 'GeGeGe no Yu' with the movie 'The Birth of Kitaro: The Mystery of GeGeGe' at 16 Gokurakuyu / RAKU SPA group locations starting Thursday, June 18, 2026.
Gokurakuyu: https://www.gokurakuyu.ne.jp/
RAKU SPA: https://www.rakuspa.com/
Collaboration Special Site: https://rakuspa.com/kitaro-tanjo/
Collaboration Campaign Overview
Movie 'The Birth of Kitaro: The Mystery of GeGeGe' x Gokurakuyu / RAKU SPA Collaboration Campaign 'GeGeGe no Yu'
○ Period: Thursday, June 18, 2026 – Tuesday, July 7, 2026
○ Locations: 16 Gokurakuyu / RAKU SPA group locations (including RAKU CAFE Ikebukuro and Shinsaibashi)
○ Contents:
Sale of collaboration goods
Sale of collaboration menu items
Four types of collaboration baths inspired by Kitaro's father and others
Display of collaboration decorations
Original in-store announcements (by Kitaro's father, voiced by Toshihiko Seki)
X campaign (participants receive an illustration card and a lottery ticket for collaboration decorations)
Sale of 'GK Print' printable at convenience store printers
1. Sale of Collaboration Goods
Original goods using newly drawn visuals will be sold at the stores.
Sales will also begin on the online shop from 12:00 PM on Thursday, June 18, 2026.
Online Shop (GK Store)
https://www.store-gk.com/
Sales Period: Thursday, June 18, 2026, 12:00 PM – Sunday, July 12, 2026, 11:59 PM
Store Exclusive: Movie 'The Birth of Kitaro: The Mystery of GeGeGe' Plus Set
Collaboration Goods
For every 2,000 yen (tax included) spent on original goods at a store, customers will receive a 'Temple Name Tag Style Sticker' (10 types, random).
*Distribution will end once supplies run out.
*The movie 'The Birth of Kitaro: The Mystery of GeGeGe' Plus Set and online shop purchases are not eligible.
*Separate transactions cannot be combined.
Purchase Bonus
2. Sale of Collaboration Menu Items
Collaboration menu items inspired by Kitaro's father and Mizuki will be sold.
Examples of Collaboration Menu Items
Drink with Tumbler
RAKU CAFE Exclusive Takeout Menu
Customers who order a collaboration menu item will receive a coaster.
A sticker rally will also be held simultaneously! Stickers can be exchanged for coasters based on the number collected.
5 stickers can be exchanged for 1 coaster (random distribution), and 20 stickers can be exchanged for a complete set of coasters.
Original Coaster
3. Four Types of Collaboration Baths Inspired by Kitaro's Father and Others
Collaboration baths using four colors representing Kitaro's father and others will appear randomly, and specially designed bathroom tapestries will be displayed.
*Not available at RAKU CAFE.
Collaboration Bath
Collaboration Bath Schedule
4. Display of Collaboration Decorations
In addition to collaboration decorations such as character panels, banners, and tapestries, posters using scene photos (10 types) will decorate the stores. A digital stamp rally, accessible by scanning the QR code on the scene photo posters (in-store bulletin board), will offer an original wallpaper as a prize for collecting all stamps!
Example of Collaboration Decorations
Digital Stamp Rally
5. Original In-Store Announcements
During the campaign period, original in-store announcements by Kitaro's father (voiced by Toshihiko Seki) can be heard.
Original In-Store Announcement
6. X Campaign
Post content related to the collaboration on X with the hashtag '#GeGeGeNoYu' and show it at the store reception to receive one illustration card and one lottery ticket for a chance to win collaboration decorations.
X Campaign
7. Sale of 'GK Print' Printable at Convenience Store Printers
Original bromide prints of the collaboration illustrations will be sold via 'Entertainment Print', a service that allows printing content from multi-function copiers installed at convenience stores nationwide (FamilyMart, Lawson).
Sales Period: Thursday, June 18, 2026, 12:00 PM – Sunday, July 12, 2026, 11:59 PM
GK Print
Collaboration Campaign Notes
*Images and photos are all for illustrative purposes.
*Quantity limits may be set for goods and prizes.
*Distribution and exchange periods follow the business hours of each store.
*The contents described are subject to change without notice.
*The content of the event may be changed or cancelled depending on the situation. Please understand in advance.
*Please check the collaboration website for details, notes, and participating stores for each collaboration.
*Please be sure to check the official website of the store for the closure schedule before visiting.
Movie 'The Birth of Kitaro: The Mystery of GeGeGe' x Gokurakuyu / RAKU SPA Collaboration Campaign Special Site
https://rakuspa.com/kitaro-tanjo/
Company Overview
[Gokurakuyu Co., Ltd.] *100% subsidiary of Gokurakuyu Holdings Co., Ltd.
Representative: Takeshi Sato, President and Representative Director
Established: January 2017
Head Office: 6F, Kojimachi Tsuruya Hachiman Building, 2-4 Kojimachi, Chiyoda-ku, Tokyo 102-0083
Capital: 40 million yen
Business: Direct management and franchise business of 'Gokurakuyu' and 'RAKU SPA'
URL: https://www.gokurakuyu.ne.jp/
[GK Marketing Co., Ltd.] *100% subsidiary of Gokurakuyu Holdings Co., Ltd.
Representative: Shinji Yamamoto, President and Representative Director
Established: August 2023
Head Office: 6F, Kojimachi Tsuruya Hachiman Building, 2-4 Kojimachi, Chiyoda-ku, Tokyo 102-0083
Capital: 10 million yen
Business: Event planning and production, EC site operation, product planning, design, wholesale, manufacturing, and sales
URL: https://gkmarketing.co.jp/
About the Movie 'The Birth of Kitaro: The Mystery of GeGeGe'
'GeGeGe no Kitaro' (Seasons 1-6) is a nationally beloved anime that can be considered one of Japan's cultures, loved for 55 years. In every era, people, while fearing yokai and the strange, have longed to be friends with Kitaro and his companions, humming the theme songs.
In 2023, as a commemorative work for the 100th anniversary of the birth of the original author, Shigeru Mizuki, the movie 'The Birth of Kitaro: The Mystery of GeGeGe' was created. Released in the anniversary year, this feature-length animated film depicts the secret of 'Kitaro's birth', the encounter between the former Eyeball Father and Mizuki, and the fate that the two fathers face.
©Movie 'The Birth of Kitaro: The Mystery of GeGeGe'
FAQ
What is the 'GeGeGe no Yu' event?
It is a collaboration campaign with the movie 'The Birth of Kitaro: The Mystery of GeGeGe' held at 16 Gokurakuyu / RAKU SPA locations.
When can I use the collaboration baths?
Four types of collaboration baths will appear randomly during the period from June 18 to July 7, 2026.
Can I buy collaboration goods online?
Yes, they will be available on the GK Store from 12:00 PM on June 18 to 11:59 PM on July 12, 2026.