GOKKO Inc., which operates the vertical short drama creator group 'Gokko Club,' announced the release of 'Kaeru Basho,' their second collaborative vertical short drama with House Foods Group. The drama explores the themes of independence and family ties for individuals starting new lives. It depicts a protagonist who leaves home, learns to cook, and realizes the warmth of 'home cooking' that was previously taken for granted. The drama aims to embody House Foods Group's message, 'Create smiles for the future.' The production highlights how House Foods Group products, such as stew rice and familiar seasonings, are integral to daily life and support family bonds. The cast includes Otoha Asahi (daughter), Miyuki Numao (mother), Takayuki Kinba (father), and Hikari Sawamura (friend). To coincide with the drama's release, a quiz campaign is being held from April 10 to April 30, 2026, offering a 'New Lifestyle Support Set' of House products to winners. House Foods Group Inc. was founded on November 11, 1913, and established on June 7, 1947, with a capital of 9.948 billion JPY and 480 employees (6,666 consolidated) as of March 31, 2025. GOKKO Inc. was established in 2022, following the formation of Gokko Club in May 2021. Gokko Club has produced over 4,000 works, accumulated over 12 billion views, and has over 6 million SNS followers.
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- Source: PR TIMES
- Category: Collaboration, Product Promotion, Marketing Campaign