Michi-no-eki Umiterasu Nadachi: 16 Popular Bakeries from Niigata Prefecture Gather! "Bread Festa in Michi-no-eki Umiterasu Nadachi" to be Held, Coloring Spring Outings

Michi-no-eki Umiterasu Nadachi (Joetsu City, Niigata Prefecture), operated by Yume Kikaku Nadachi Co., Ltd. (Representative Director: Takao Hosoya), a member of the Gokai Co., Ltd. Group, will hold the "Bread Festa in Michi-no-eki Umiterasu Nadachi" for two days on Saturday, May 16th and Sunday, May 17th, 2026.

This event is the second edition of a popular event held last October.

16 popular bakeries from Niigata Prefecture will gather, offering a wide variety of breads, including fluffy shokupan, croissants, savory breads, and sweet breads. It will be an irresistible two days for bread lovers, where they can enjoy the unique and diverse breads from various parts of the prefecture all at once.

### Highlights of the Bread Festa

Scenes from last year's event

16 bakeries from Niigata Prefecture will each sell their proud breads.

From nostalgic traditional breads to limited-edition breads made with carefully selected ingredients and methods, you can enjoy tasting and comparing the unique characteristics of each store.

Popular bakeries that are hard to find in the Joetsu area are also scheduled to appear, making it an excellent opportunity to discover new favorite bakeries.

You can fully enjoy the event in a location unique to a roadside station, combined with sightseeing and driving.

### Bread Festa Purchase Benefits

Customers who purchase products at the Bread Festa venue will receive one "10% discount coupon" per transaction, which can be used at eligible facilities. (Expiration date: until June 30, 2026)

#### Eligible Stores - Umiterasu Nadachi 1st floor "Shokusai Senkyo Ichiba" (Fresh Seafood Market) - 2nd floor Seafood Restaurant "Umi no Daidokoya" - "Nadachi no Yu Yurara" admission fee *Sunset Terrace on the 2nd floor of Nadachi no Yu Yurara is not eligible - Mountain Village Hot Spring Inn Kuwadori Yuttari Mura

### Purpose of the Bread Festa and Significance for Regional Revitalization

This event aims to revitalize the regional economy by creating opportunities for local bakery businesses to promote themselves and expand their sales channels. By widely disseminating the diverse bread culture within Niigata Prefecture, it will also lead to the promotion of interaction among tourists and the local community. The purpose is to connect bakeries in the Niigata Prefecture region with consumers and contribute to regional economy and tourism promotion.

### Event Overview

Bread Festa in Michi-no-eki Umiterasu Nadachi

- Date: May 16th (Sat) and 17th (Sun), 2026 - Time: 10:00 - 16:00 - *Sales will end once bread runs out. - Location: Michi-no-eki Umiterasu Nadachi, 1st floor rest area - Admission: Free

#### Participating Stores (honorifics omitted) - Nagaoka City: Marchand - Kamo City: Chiyoda Bakery - Nagaoka City: MOCHIMOGU - Joetsu City: Kotake Seika - Myoko City: cafe & Bakery PATRASHE - Nagaoka City: BREAD AESiR - Sanjo City: Pan to Okashi no Mise Luana - Nagaoka City: DOLCE VITA - Sanjo City: Bebe - Niigata City: OWL the Bakery - Yahiko Village: Le・Lapin - Sado City: Nakagawa Seipan - Niigata City: SunBake - Sanjo City: Boulangerie Marron'A - Joetsu City: Boulanger M - Niigata City: Nakajo Tamago

Umiterasu Nadachi

Exterior of Michi-no-eki Umiterasu Nadachi

Accommodation dinner menu (menu content is an example)

Beautiful sunset over the Sea of Japan

"Umiterasu Nadachi" is a complex facility where "eating, relaxing, playing, and staying" are combined into one. From its location overlooking the Sea of Japan, a fantastic view of the sunset dyeing the sky and sea crimson spreads out. Inside the facility, there is the seafood restaurant "Umi no Daidokoya" where you can enjoy fresh seafood, "Nadachi no Yu Yurara" where you can relax in seven baths, an indoor pool, and the accommodation facility "Hotel Korin" (Kōrin). At the hotel, kaiseki cuisine made with seafood caught at the local Nadachi fishing port and the magnificent view of the Sea of Japan from the spacious guest rooms are popular.

For dinner, you can choose your favorite fish at the "Shokusai Senkyo Ichiba" (Fresh Seafood Market) and have it prepared on the spot as sashimi or grilled fish! The accommodation plan unique to Hotel Korin, where you can enjoy the "fun of choosing for yourself," is also recommended.

Through moments spent with the sea, we offer the charm of the region and a relaxing time.

Seafood Restaurant "Umi no Daidokoya" Nadachi no Yu "Yurara" Yurara 2nd floor "Sunset Terrace" Hotel "Korin"

Umiterasu Nadachi

Location: 4280-1 Nadachi Omachi, Nadachi-ku, Joetsu City, Niigata Prefecture

Phone: 025-531-6300

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[Product Hall 1F Fresh Fish Market / Umaimon Yokocho]

Business Hours: 9:00-18:00

[Seafood Restaurant Umi no Daidokoya]

Business Hours: 11:00-15:00 (last order 14:30)

17:00-21:00 (last order 20:30)

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Nadachi no Yu "Yurara", indoor pool (summer only), Hotel "Korin" (25 guest rooms), banquet hall

Official Website: https://www.umiterasu.co.jp/

Official Instagram: https://www.