【Michi-no-eki Umiterasu Nadachi】16 Popular Bakeries from Niigata Prefecture Gather! "Bread Festa in Michi-no-eki Umiterasu Nadachi" to be Held, Coloring Spring Outings
Michi-no-eki Umiterasu Nadachi in Joetsu City, Niigata Prefecture, will host the "Bread Festa in Michi-no-eki Umiterasu Nadachi" on May 16th and 17th, 2026. 16 popular bakeries from the prefecture will gather to sell a variety of breads. The event aims to revitalize the regional economy and promote tourism.
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Michi-no-eki Umiterasu Nadachi (Joetsu City, Niigata Prefecture), operated by Yume Kikaku Nadachi Co., Ltd. (Joetsu City, Niigata Prefecture, Representative Director: Takao Hosoya) of the Goei Co., Ltd. Group, will hold the "Bread Festa in Michi-no-eki Umiterasu Nadachi" for two days on Saturday, May 16th and Sunday, May 17th, 2026.
This event is the second installment of a popular event held in October last year.
16 popular bakeries from Niigata Prefecture will gather, offering a wide variety of breads, including fluffy white bread, croissants, savory breads, and sweet breads. It will be an irresistible two days for bread lovers, where they can enjoy a diverse range of unique breads from various parts of the prefecture all at once.
【Highlights of the Bread Festa】
Scenes from last year's event
16 bakeries from Niigata Prefecture will each sell their proud breads.
From nostalgic traditional breads to limited-edition breads made with carefully selected ingredients and methods, you can enjoy tasting and comparing the unique characteristics of each store.
Popular bakeries that are hard to find in the Joetsu area are also scheduled to appear, making it a recommended opportunity to discover new favorite bakeries.
You can enjoy it along with sightseeing and driving in a location unique to a roadside station.
【Bread Festa Purchase Bonus】
Customers who purchase products at the Bread Festa venue will receive one "10% discount coupon" per transaction, which can be used at eligible facilities. (Expiration date: until June 30, 2026)
【Eligible Facilities】
・Umiterasu Nadachi 1F "Shokusai Senkyo Ichiba" (Fresh Seafood Market)
・2F Seafood Restaurant "Umi no Daidokoya"
・"Nadachi no Yu Yurara" admission fee *Sunset Terrace on the 2nd floor of Nadachi no Yu Yurara is not eligible
・Mountain Village Hot Spring Inn Kuwadori Yuttari Mura
【Purpose of the Bread Festa and Significance of Regional Revitalization】
This event aims to revitalize the regional economy by creating opportunities for local bakery businesses to promote themselves and expand their sales channels. By widely disseminating Niigata Prefecture's diverse bread culture, it will also lead to the promotion of tourism and local exchange. The purpose is to connect bakeries in Niigata Prefecture with consumers and contribute to regional economy and tourism promotion.
【Event Overview】
Bread Festa in Michi-no-eki Umiterasu Nadachi
■Date: Saturday, May 16th and Sunday, May 17th, 2026
■Time: 10:00 AM - 4:00 PM
*Sales will end once breads are sold out.
■Location: Michi-no-eki Umiterasu Nadachi, 1st floor rest area
■Admission: Free
Participating Stores (honorifics omitted)
Nagaoka City: Marchand
Kamo City: Chiyoda Bakery
Nagaoka City: MOCHIMOGU
Joetsu City: Kotake Seika
Myoko City: cafe & Bakery PATRASHE
Nagaoka City: BREAD AESiR
Sanjo City: Pan to Okashi no Mise Luana
Nagaoka City: DOLCE VITA
Sanjo City: Bebe
Niigata City: OWL the Bakery
Yahiko Village: Le・Lapin
Sado City: Nakagawa Seipan
Niigata City: SunBake
Sanjo City: Boulangerie Marron'A
Joetsu City: Boulanger M
Niigata City: Nakajo Tamago
Umiterasu Nadachi
Exterior of Michi-no-eki Umiterasu Nadachi
Accommodation Dinner Menu (menu content is an example)
Beautiful sunset over the Sea of Japan
"Umiterasu Nadachi" is a multi-purpose facility where "eating, relaxing, playing, and staying" are integrated.
From its location overlooking the Sea of Japan, a fantastic view of the sunset dyeing the sky and sea crimson spreads out.
The facility includes a seafood restaurant "Umi no Daidokoya" where you can enjoy fresh seafood, "Nadachi no Yu Yurara" where you can relax in seven baths, an indoor pool, and the accommodation facility "Hotel Korin" (Kōrin).
At the hotel, kaiseki cuisine using seafood caught at the local Nadachi fishing port and the magnificent view of the Sea of Japan from the spacious guest rooms are popular.
For dinner, you can choose your favorite fish at the "Shokusai Senkyo Ichiba" and have it prepared as sashimi or grilled fish on the spot!
We also recommend the accommodation plan unique to Hotel Korin, where you can enjoy the "fun of choosing for yourself."
Through moments spent with the sea, we provide the charm of the region and a relaxing time.
Seafood Restaurant "Umi no Daidokoya" Nadachi no Yu "Yurara" Yurara 2F "Sunset Terrace" Hotel "Korin"
Umiterasu Nadachi
Address: 4280-1 Nadachiohmachi, Nadachi-ku, Joetsu City, Niigata Prefecture
Phone: 025-531-6300
―――――――――――――
【Product Hall 1F Fresh Fish Market / Umaimon Yokocho】
Business Hours: 9:00 AM - 6:00 PM
【Seafood Restaurant Umi no Daidokoya】
Business Hours: 11:00 AM - 3:00 PM (L.O. 2:30 PM)
5:00 PM - 9:00 PM (L.O. 8:30 PM)
――――――――――――――
Nadachi no Yu "Yurara", Indoor Pool (summer only), Hotel "Korin" (25 guest rooms), Banquet Hall
Official Website: https://www.umiterasu.co.jp/
Official Instagram: https://www.
This event is the second installment of a popular event held in October last year.
16 popular bakeries from Niigata Prefecture will gather, offering a wide variety of breads, including fluffy white bread, croissants, savory breads, and sweet breads. It will be an irresistible two days for bread lovers, where they can enjoy a diverse range of unique breads from various parts of the prefecture all at once.
【Highlights of the Bread Festa】
Scenes from last year's event
16 bakeries from Niigata Prefecture will each sell their proud breads.
From nostalgic traditional breads to limited-edition breads made with carefully selected ingredients and methods, you can enjoy tasting and comparing the unique characteristics of each store.
Popular bakeries that are hard to find in the Joetsu area are also scheduled to appear, making it a recommended opportunity to discover new favorite bakeries.
You can enjoy it along with sightseeing and driving in a location unique to a roadside station.
【Bread Festa Purchase Bonus】
Customers who purchase products at the Bread Festa venue will receive one "10% discount coupon" per transaction, which can be used at eligible facilities. (Expiration date: until June 30, 2026)
【Eligible Facilities】
・Umiterasu Nadachi 1F "Shokusai Senkyo Ichiba" (Fresh Seafood Market)
・2F Seafood Restaurant "Umi no Daidokoya"
・"Nadachi no Yu Yurara" admission fee *Sunset Terrace on the 2nd floor of Nadachi no Yu Yurara is not eligible
・Mountain Village Hot Spring Inn Kuwadori Yuttari Mura
【Purpose of the Bread Festa and Significance of Regional Revitalization】
This event aims to revitalize the regional economy by creating opportunities for local bakery businesses to promote themselves and expand their sales channels. By widely disseminating Niigata Prefecture's diverse bread culture, it will also lead to the promotion of tourism and local exchange. The purpose is to connect bakeries in Niigata Prefecture with consumers and contribute to regional economy and tourism promotion.
【Event Overview】
Bread Festa in Michi-no-eki Umiterasu Nadachi
■Date: Saturday, May 16th and Sunday, May 17th, 2026
■Time: 10:00 AM - 4:00 PM
*Sales will end once breads are sold out.
■Location: Michi-no-eki Umiterasu Nadachi, 1st floor rest area
■Admission: Free
Participating Stores (honorifics omitted)
Nagaoka City: Marchand
Kamo City: Chiyoda Bakery
Nagaoka City: MOCHIMOGU
Joetsu City: Kotake Seika
Myoko City: cafe & Bakery PATRASHE
Nagaoka City: BREAD AESiR
Sanjo City: Pan to Okashi no Mise Luana
Nagaoka City: DOLCE VITA
Sanjo City: Bebe
Niigata City: OWL the Bakery
Yahiko Village: Le・Lapin
Sado City: Nakagawa Seipan
Niigata City: SunBake
Sanjo City: Boulangerie Marron'A
Joetsu City: Boulanger M
Niigata City: Nakajo Tamago
Umiterasu Nadachi
Exterior of Michi-no-eki Umiterasu Nadachi
Accommodation Dinner Menu (menu content is an example)
Beautiful sunset over the Sea of Japan
"Umiterasu Nadachi" is a multi-purpose facility where "eating, relaxing, playing, and staying" are integrated.
From its location overlooking the Sea of Japan, a fantastic view of the sunset dyeing the sky and sea crimson spreads out.
The facility includes a seafood restaurant "Umi no Daidokoya" where you can enjoy fresh seafood, "Nadachi no Yu Yurara" where you can relax in seven baths, an indoor pool, and the accommodation facility "Hotel Korin" (Kōrin).
At the hotel, kaiseki cuisine using seafood caught at the local Nadachi fishing port and the magnificent view of the Sea of Japan from the spacious guest rooms are popular.
For dinner, you can choose your favorite fish at the "Shokusai Senkyo Ichiba" and have it prepared as sashimi or grilled fish on the spot!
We also recommend the accommodation plan unique to Hotel Korin, where you can enjoy the "fun of choosing for yourself."
Through moments spent with the sea, we provide the charm of the region and a relaxing time.
Seafood Restaurant "Umi no Daidokoya" Nadachi no Yu "Yurara" Yurara 2F "Sunset Terrace" Hotel "Korin"
Umiterasu Nadachi
Address: 4280-1 Nadachiohmachi, Nadachi-ku, Joetsu City, Niigata Prefecture
Phone: 025-531-6300
―――――――――――――
【Product Hall 1F Fresh Fish Market / Umaimon Yokocho】
Business Hours: 9:00 AM - 6:00 PM
【Seafood Restaurant Umi no Daidokoya】
Business Hours: 11:00 AM - 3:00 PM (L.O. 2:30 PM)
5:00 PM - 9:00 PM (L.O. 8:30 PM)
――――――――――――――
Nadachi no Yu "Yurara", Indoor Pool (summer only), Hotel "Korin" (25 guest rooms), Banquet Hall
Official Website: https://www.umiterasu.co.jp/
Official Instagram: https://www.