[Michi-no-eki Nakajo] "Deer Curry" made with Nagano Prefecture venison and Hokuto mushrooms to be released on May 2nd
Michi-no-eki Nakajo (Roadside Station Nakajo) will launch "Yamakakeru GIBIER Deer Curry" on May 2, 2026, a new product in the "Yamakakeru GIBIER" series, featuring Nagano Prefecture venison and Hokuto mushrooms. This initiative aims to effectively utilize regional resources and realize a sustainable society.
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- 📰 Published: May 2, 2026 at 01:48
- 🔍 Collected: May 1, 2026 at 17:32
- 🤖 AI Analyzed: May 1, 2026 at 17:36 (4 min after Collected)
Michi-no-eki Nakajo (located in Nakajo, Nagano City, operated by eternal story Inc., a group company of Gojo Inc., Representative Director: Tatsuya Murakami) will launch "Yamakakeru GIBIER Deer Curry" on Saturday, May 2, 2026, as a new product in the "Yamakakeru GIBIER" series, which aims to effectively utilize regional resources and achieve a sustainable society.
What is Yamakakeru GIBIER?
"Yamakakeru GIBIER" was established in 2023 with the idea of "not wasting life," utilizing venison processed at the Nagano City Gibier Processing Center (located in Nakajo, Nagano City).
In recent years, challenges surrounding local agriculture and forestry, such as damage to agricultural crops by wild animals, forest degradation, and declining farming motivation, have become serious. Against this background, efforts are underway to utilize captured wild animals not merely as "extermination targets" but as "new regional resources."
This series creates new value in the form of "food" in response to these social issues.
By providing safe, secure, and high-quality gibier meat properly processed at the Nagano City Gibier Processing Center, we aim to promote resource circulation within the region and realize a sustainable society where people and nature coexist.
The naming "Yamakakeru GIBIER" (literally "Mountain-running Gibier") embodies the desire to protect the environment where deer "run through the vast nature of Nagano," and also carries the meaning of "mountain x (multiplied by)," expressing the infinite possibilities of Nagano's mountains and gibier products.
The logo design features a running deer motif against the backdrop of Mt. Mushikura, a symbol of the Nakajo region. To emphasize dynamism, the packaging is designed with a cut-out of the deer's head, creating a visually impressive design.
Recognizing these efforts, "Yamakakeru GIBIER" was selected for the "NAGANO GOOD DESIGN Division" at the "Shinshu Brand Award 2024," which recognizes excellent designs that contribute to enhancing the brand power of Shinshu.
Product Overview
Packaging Design
This is a luxurious retort curry made with 100% Nagano Prefecture venison, slowly simmered with onions and spices. Leveraging the characteristic of venison, which has little gamey taste or odor, it is finished with a rich and spicy flavor.
High in protein and low in fat, healthy venison has a concentrated umami and pairs excellently with spices. Its mild taste and tender texture make it easy to eat.
Furthermore, this product uses Buna-shimeji mushrooms from Hokuto Corporation, adding a crisp texture without bitterness and the umami of mushrooms, resulting in a more satisfying dish.
Hokuto Corporation
Based in Nagano City, Nagano Prefecture, it is Japan's largest "comprehensive mushroom corporate group" involved in mushroom research and development, production, and sales.
Official Website
■Product Details■
Product name: Yamakakeru GIBIER Deer Curry
Release date: Saturday, May 2, 2026
Sales locations:
・Michi-no-eki Nakajo (1704 Sumiyoshiki, Nakajo, Nagano City, Nagano Prefecture)
・Yakimochi-ya (5286-1 Kageyama, Nakajo, Nagano City, Nagano Prefecture)
Price: 780 yen (tax included)
Contents: 180g
Michi-no-eki Nakajo
Exterior view of Michi-no-eki Nakajo
Local cuisine "Obukko"
Restaurant Mamettai Frozen Obukko
Michi-no-eki Nakajo is a roadside station familiar to many people, located between Nagano city center and Hakuba village. Its appeal lies in its open location overlooking the regional symbol "Mt. Mushikura" and the Northern Alps.
It features a direct sales store with fresh local farm produce, a souvenir shop with regional specialties, and a restaurant "Mamettai" where you can enjoy the popular "Obukko" menu, a hearty flat noodle dish simmered with seasonal vegetables in a Shinshu miso base.
It can be used not only as a rest stop during travel but also as a hub supporting local life.
■Official website: https://michinoekinakajo.eternal-story.com/
■Official Instagram: https://www.instagram.com/michinoeki_nakajo
■EC site: https://obukko.base.shop/
Between Nagano city center and Hakuba village
Between farmers and customers
Between creators and users
Between nature and people
Between now and the future
A roadside station connecting everything in between
〒 381-3205
1704 Sumiyoshiki, Nakajo, Nagano City, Nagano Prefecture
Phone: 026-267-2188
【Business Hours】
9:00～17:00
Parking: 50 ordinary cars (5 for disabled), 4 large vehicles, 1 EV station
【Restaurant Mamettai】
■Lunch time
10:00〜14:30
■Light meal time
14:30〜16:00
What is Yamakakeru GIBIER?
"Yamakakeru GIBIER" was established in 2023 with the idea of "not wasting life," utilizing venison processed at the Nagano City Gibier Processing Center (located in Nakajo, Nagano City).
In recent years, challenges surrounding local agriculture and forestry, such as damage to agricultural crops by wild animals, forest degradation, and declining farming motivation, have become serious. Against this background, efforts are underway to utilize captured wild animals not merely as "extermination targets" but as "new regional resources."
This series creates new value in the form of "food" in response to these social issues.
By providing safe, secure, and high-quality gibier meat properly processed at the Nagano City Gibier Processing Center, we aim to promote resource circulation within the region and realize a sustainable society where people and nature coexist.
The naming "Yamakakeru GIBIER" (literally "Mountain-running Gibier") embodies the desire to protect the environment where deer "run through the vast nature of Nagano," and also carries the meaning of "mountain x (multiplied by)," expressing the infinite possibilities of Nagano's mountains and gibier products.
The logo design features a running deer motif against the backdrop of Mt. Mushikura, a symbol of the Nakajo region. To emphasize dynamism, the packaging is designed with a cut-out of the deer's head, creating a visually impressive design.
Recognizing these efforts, "Yamakakeru GIBIER" was selected for the "NAGANO GOOD DESIGN Division" at the "Shinshu Brand Award 2024," which recognizes excellent designs that contribute to enhancing the brand power of Shinshu.
Product Overview
Packaging Design
This is a luxurious retort curry made with 100% Nagano Prefecture venison, slowly simmered with onions and spices. Leveraging the characteristic of venison, which has little gamey taste or odor, it is finished with a rich and spicy flavor.
High in protein and low in fat, healthy venison has a concentrated umami and pairs excellently with spices. Its mild taste and tender texture make it easy to eat.
Furthermore, this product uses Buna-shimeji mushrooms from Hokuto Corporation, adding a crisp texture without bitterness and the umami of mushrooms, resulting in a more satisfying dish.
Hokuto Corporation
Based in Nagano City, Nagano Prefecture, it is Japan's largest "comprehensive mushroom corporate group" involved in mushroom research and development, production, and sales.
Official Website
■Product Details■
Product name: Yamakakeru GIBIER Deer Curry
Release date: Saturday, May 2, 2026
Sales locations:
・Michi-no-eki Nakajo (1704 Sumiyoshiki, Nakajo, Nagano City, Nagano Prefecture)
・Yakimochi-ya (5286-1 Kageyama, Nakajo, Nagano City, Nagano Prefecture)
Price: 780 yen (tax included)
Contents: 180g
Michi-no-eki Nakajo
Exterior view of Michi-no-eki Nakajo
Local cuisine "Obukko"
Restaurant Mamettai Frozen Obukko
Michi-no-eki Nakajo is a roadside station familiar to many people, located between Nagano city center and Hakuba village. Its appeal lies in its open location overlooking the regional symbol "Mt. Mushikura" and the Northern Alps.
It features a direct sales store with fresh local farm produce, a souvenir shop with regional specialties, and a restaurant "Mamettai" where you can enjoy the popular "Obukko" menu, a hearty flat noodle dish simmered with seasonal vegetables in a Shinshu miso base.
It can be used not only as a rest stop during travel but also as a hub supporting local life.
■Official website: https://michinoekinakajo.eternal-story.com/
■Official Instagram: https://www.instagram.com/michinoeki_nakajo
■EC site: https://obukko.base.shop/
Between Nagano city center and Hakuba village
Between farmers and customers
Between creators and users
Between nature and people
Between now and the future
A roadside station connecting everything in between
〒 381-3205
1704 Sumiyoshiki, Nakajo, Nagano City, Nagano Prefecture
Phone: 026-267-2188
【Business Hours】
9:00～17:00
Parking: 50 ordinary cars (5 for disabled), 4 large vehicles, 1 EV station
【Restaurant Mamettai】
■Lunch time
10:00〜14:30
■Light meal time
14:30〜16:00