【Michi-no-eki Nakajo】"Apricot Fair" Featuring Chikuma City Apricots to be Held!

Michi-no-eki Nakajo in Nagano Prefecture will hold an "Apricot Fair" for a limited time starting May 1, 2026, featuring apricots from Chikuma City. This event, in collaboration with local artisan workshop "Tezukuri Kobo Shun-na-na," aims to promote the appeal of apricots, a regional specialty.
イベントNQ 43/100出典:PR Times

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Michi-no-eki Nakajo (located in Nakajo, Nagano City, Nagano Prefecture; operated by eternal story Inc., a member of the Gokei Corporation Group; Representative Director: Tatsuya Murakami) is pleased to announce that it will hold an "Apricot Fair" for a limited time starting Friday, May 1, 2026.

During this fair, we will offer menu items that highlight the charm of "apricots," a representative specialty of Nagano Prefecture, using apricot processed products from "Tezukuri Kobo Shun-na-na" in Chikuma City, Nagano Prefecture.

"Apricot," a representative specialty of Nagano Prefecture

* Quoted from "Tezukuri Kobo Shun-na-na" official Instagram

Chikuma City boasts apricot orchards spread across gentle slopes.

During the blooming season, the entire area is covered in blossoms, creating a beautiful landscape known as "Ichimoku Jummanbon" (a million trees at a glance).
Chikuma City is one of Nagano Prefecture's leading apricot producing regions, affectionately known as "Japan's No. 1 Apricot Village."

* Quoted from "Tezukuri Kobo Shun-na-na" official Instagram

"Tezukuri Kobo Shun-na-na," which has cooperated with this project, is a local business dedicated to creating products that utilize local ingredients. Through the production of jams and processed products made from Chikuma City apricots, they also contribute to promoting the region's appeal.

Tezukuri Kobo Shun-na-na (Chikuma City, Nagano Prefecture)

Since its establishment in Meiji 42 (1909), the company has continued to sell and develop locally rooted products, launching its original brand "Tezukuri Kobo Shun-na-na" in Heisei 20 (2008). While manufacturing oyaki and prepared foods, they are also engaged in developing jams and processed products that utilize apricots, a specialty of Chikuma City.

Official Instagram

【Apricot Fair】

Period: Sales start from Friday, May 1, 2026
Location: Michi-no-eki Nakajo Takeout Corner / Shop

An "Apricot Corner" will appear in the shop!
We offer a wide variety of products filled with the charm of apricots.

This lineup is recommended for both home consumption and as souvenirs.

Apricot Ginger 450 yen (tax included)

Uses apricot syrup漬け (syrup-pickled apricots) made from fresh apricots cultivated in contract farms in Chikuma City, Nagano Prefecture.

The refreshing sensation of ginger, combined with the original sweet and sour taste of apricots, makes for a perfect flavor for the upcoming season.

Apricot Soft Serve 700 yen (tax included)

Uses jam made from Chikuma City apricots, with no artificial coloring. This luxurious dessert combines the sweet and sour taste of chunky apricots with the richコク (richness) of soft serve ice cream.

Michi-no-eki Nakajo

Exterior of Michi-no-eki Nakajo

Local Cuisine "Obukko"

Dining area "Mametai" frozen Obukko

Michi-no-eki Nakajo is a popular roadside station located between Nagano City and Hakuba Village, cherished by many. Its open location, offering views of the regional symbol "Mt. Mushikura" and the Northern Alps, is a major attraction.

It features a direct sales market with fresh vegetables from local farmers and a shop offering local specialty products. The dining area "Mametai" serves "Obukko," a popular dish made with Shinshu miso as a base, abundant seasonal vegetables, and hearty flat noodles, all simmered together.

It can be used not only as a rest stop during travels but also as a community hub for local life.

■Official Website: https://michinoekinakajo.eternal-story.com/

■Official Instagram: https://www.instagram.com/michinoeki_nakajo

■EC Site: https://obukko.base.shop/

Between Nagano City and Hakuba Village
Between farmers and customers
Between creators and users
Between nature and people
Between the present and the future
Michi-no-eki connecting the gaps

〒381-3205

1704 Sumiyoshigi, Nakajo, Nagano City, Nagano Prefecture
Phone: 026-267-2188

【Business Hours】

9:00~17:00

Parking: 50 standard cars (5 for disabled), 4 large vehicles, 1 EV charging station

【Dining Area Mametai】
■Lunch Time

10:00〜14:30
■Light Meal Time

14:30〜16:00
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