Gokei Co., Ltd. (Head Office: 857-1 Higashiwada, Nagano City, Nagano Prefecture / Representative Director: Soichiro Tokuyasu) has been selected as the designated administrator for the hot spring facility "Hakuchoen" in Chikuma City, Nagano Prefecture, and will commence facility operations from April 1, 2026. (Designated administrator period: 5 years). The facility will open its doors on Saturday, April 11, 2026. Upholding its role as a "community relaxation space where people of all generations can interact, serving as a hub for promoting citizen health," we will also strive to improve the facility's value through the development of independent business initiatives. Through these efforts, we aim for Hakuchoen to become a cherished community hub for all generations.

About Hakuchoen Since its opening in Showa 35 (1960), it has been cherished by many users. In Heisei 27 (2015), it was renovated as "Yunnosato Chikuma Hakuchoen" and plays a role as a representative regional facility, utilized by many, including citizens. The gentle alkaline simple hot spring water is expected to have a wide range of benefits, including for joint pain, cold sensitivity, and fatigue recovery, providing a moment to heal from daily fatigue and harmonize mind and body.

[Spring Quality]: Alkaline Simple Hot Spring (Low-tension alkaline hot spring) [Benefits]: Rheumatoid arthritis, osteoarthritis, lower back pain, neuralgia, frozen shoulder, chronic conditions such as bruises and sprains, stiff muscles in cases of motor paralysis, cold sensitivity, peripheral circulatory disorders, impaired gastrointestinal function, mild hypertension, diabetes, mild hypercholesterolemia, mild asthma or emphysema, anal pain, autonomic dysfunction, sleep disorders, depressive states, convalescence, fatigue recovery, health promotion.

Hakuchoen's Specialty "Delicious Sauce Yakitori" Delicious Sauce Yakitori is a signature menu item at Hakuchoen, passed down for many years. Its distinctive feature is a special "Delicious Sauce" based on soy sauce with a generous amount of grated garlic, offering a powerful flavor that whets the appetite.

Opening Event To commemorate its new start, Hakuchoen will hold an opening event over two days: Saturday, April 11th, and Sunday, April 12th. As an opening celebration, Hakuchoen's signature "Delicious Sauce Yakitori" will be offered at a special price. The yakitori, available for dine-in and takeout, will be sold for 600 yen (tax included) for 5 skewers, down from the usual 750 yen (tax included). Additionally, the "Delicious Sauce Yakitori Donburi," a luxurious arrangement of the "Delicious Sauce Yakitori," will be available for 1,100 yen (tax included). Please take this opportunity to savor Hakuchoen's proud flavors. "Delicious Sauce Yakitori Donburi"

Promotional Giveaways: Coca-Cola for the first 100 people each day! We will present 100 bottles of Coke/Coke Zero each day to the first 100 visitors. As a special promotion to liven up the opening, we welcome all visitors. (Sponsored by Hokuriku Coca-Cola Bottling Co., Ltd.)

Seasonal Vegetables on Sale at the 1st Floor Direct Sales Store At the 1st-floor direct sales store, we will have a special sale on local vegetables such as seasonal fukinoto, Nagano-grown yamaimo, and spinach. This is a recommended corner for enjoying spring flavors at a great value for two days only.

Facility Details Table: Facility Name: Yunnosato Chikuma Hakuchoen Address: 2254 Togura, Chikuma City, Nagano Prefecture, 389-0804 Phone: TEL: 026-275-0400 / FAX: 026-275-0407 Closed: Closed on the 2nd and 4th Tuesday of every month. Business Hours: Bathing: 9:30 AM - 9:00 PM (Last entry: 8:30 PM) Restaurant: 11:00 AM - 9:00 PM (Last order: 8:00 PM) Facility Details: Indoor bath, open-air bath, welfare bath, sauna, community room, intergenerational exchange room, multi-purpose plaza, 1st and 2nd parking lots (200 cars), South Plaza parking lot (60 cars). Official website: https://www.hakuchoen.jp/ Facebook: https://www.facebook.com/hakuchoen Instagram: https://www.instagram.com/hakuchoen/

About Gokei Co., Ltd.: **Gokei Co., Ltd.** **"Becoming a hub for the region, connecting the town and its people"**

Establishment: July 1, 2024 Location: 857-1 Higashiwada, Nagano City, Nagano Prefecture, 381-0038 Representative: Soichiro Tokuyasu Capital: 5 million yen Official Website: https://www.gokei-g.com/

**Designated Administrator:** Gokei Co., Ltd. was established in July 2024. Simultaneously with its establishment, it inherited subsidiary companies responsible for tourism-related businesses and ancillary services, and as the "Gokei Group," it is developing restaurant and tourism businesses under a new structure. Through composite tourism facilities such as hot spring facilities, accommodation facilities, and roadside stations, we are working to create value that leverages the region's charm and promote sustainable regional revitalization.

**Gokei Group:** * Restaurant FC Business - Ikinari Steak Fuchu Ekimae Store / Nagano Takada Store - Wa Cafe Tsumugi Aeon Mall Suzaka Store - Charcoal-grilled Beef Tongue Higashiyama Aeon Mall Suzaka Store - DOG CAFE Wanpiece Aeon Mall Suzaka Store * Tourism Business * eternal story Co., Ltd. - nagano forest village (Nagano City, Nagano Prefecture) - Kotorinoyu (Matsushiro-cho, Nagano City, Nagano Prefecture) - Michinoeki Nakajo (Nakajo, Nagano City, Nagano Prefecture) - Yakimochi-ya (Nakajo, Nagano City, Nagano Prefecture) - ARCADIA ~Scenery like no other~ (Nagano City, Nagano Prefecture) * Yume Kikaku Nadachi Co., Ltd. - Michinoeki Umiterasu Nadachi (Joetsu City, Niigata Prefecture) - Kuwadori Yuttari Mura (Joetsu City, Niigata Prefecture)

FACT BOX

  • Source: PR TIMES
  • Category: partnership,event