[Roadside Station Umiterasu Nadachi] Hosting the 'Sweet Shrimp Festival' to Enjoy 100% Nadachi-Sourced Seasonal Sweet Shrimp!
Roadside Station Umiterasu Nadachi in Joetsu, Niigata, is hosting the 2nd Nadachi 100% Sweet Shrimp Festival on weekends from April 4 to May 31, 2026. Enjoy fresh local sweet shrimp through special menus and interactive events.
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- 📰 Published: April 1, 2026 at 19:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:24 (473h 36m after Collected)
Roadside Station Umiterasu Nadachi (Joetsu City, Niigata Prefecture), operated by Yume Kikaku Nadachi Co., Ltd. (Representative Director: Takao Hosoya) of the Gokei Group, will hold the '2nd 100% Nadachi Sweet Shrimp Festival' to enjoy fresh sweet shrimp landed at Nadachi Fishing Port. The event will take place every Saturday and Sunday from April 4 (Sat) to May 31 (Sun), 2026.
At this event, in addition to offering a variety of arranged menus using '100% Nadachi-sourced' sweet shrimp, we have prepared participatory projects and special benefits. It is an event where you can see, taste, and enjoy the charm of sweet shrimp reaching their seasonal peak.
Purpose of the Event
The "jewel of the sea" nurtured by the sea of Nadachi—that is the Nadachi sweet shrimp.
At Nadachi Fishing Port, blessed with rich fishing grounds where the cold currents of the Sea of Japan collide with the snowmelt water from Mt. Fudo, top-quality sweet shrimp with firm flesh and outstanding sweetness are landed. The plump texture, the rich sweetness that melts in your mouth, and the outstanding transparent freshness. All of these are proof of the quality unique to Nadachi products.
Through the Nadachi Sweet Shrimp Festival, we will deliver the charm of sweet shrimp, which is the treasure of Nadachi, and the "skills of the fishermen" and "regional pride" behind it to many customers.
Event Overview
2nd 100% Nadachi Sweet Shrimp Festival
■ Period
Every Saturday and Sunday from April 4 (Sat) to May 31 (Sun), 2026
■ Time
9:00 - 18:00 (Umiterasu Nadachi 1st Floor Seafood Market)
■ Participatory Event Part 1: Sweet Shrimp Weight Guessing Quiz
At this event, in addition to offering a variety of arranged menus using '100% Nadachi-sourced' sweet shrimp, we have prepared participatory projects and special benefits. It is an event where you can see, taste, and enjoy the charm of sweet shrimp reaching their seasonal peak.
Purpose of the Event
The "jewel of the sea" nurtured by the sea of Nadachi—that is the Nadachi sweet shrimp.
At Nadachi Fishing Port, blessed with rich fishing grounds where the cold currents of the Sea of Japan collide with the snowmelt water from Mt. Fudo, top-quality sweet shrimp with firm flesh and outstanding sweetness are landed. The plump texture, the rich sweetness that melts in your mouth, and the outstanding transparent freshness. All of these are proof of the quality unique to Nadachi products.
Through the Nadachi Sweet Shrimp Festival, we will deliver the charm of sweet shrimp, which is the treasure of Nadachi, and the "skills of the fishermen" and "regional pride" behind it to many customers.
Event Overview
2nd 100% Nadachi Sweet Shrimp Festival
■ Period
Every Saturday and Sunday from April 4 (Sat) to May 31 (Sun), 2026
■ Time
9:00 - 18:00 (Umiterasu Nadachi 1st Floor Seafood Market)
■ Participatory Event Part 1: Sweet Shrimp Weight Guessing Quiz