GoGoCurry 'Remodeled Topping Championship' Receives Over 800 Entries, 'Jaga Butter' Crowned Winner! Grand Prize & Divisional Awards Announced on 'GoGo Birthday'
GoGoCurry announced the Grand Prize winner of its "#GoGoCurryRemodeledToppingChampionship" from over 800 entries as "Jaga Butter & Salad Curry." Based on this, the "Jaga Butter" topping will be available nationwide starting June 1, 2026.
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- 📰 Published: May 5, 2026 at 19:00
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GoGoCurry Group Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; Representative Director: Makoto Nishihatake; hereinafter "GoGoCurry") has decided on the Grand Prize winner and departmental awards from over 800 entries for its SNS posting project "#GoGoCurryRemodeledToppingChampionship," which has been ongoing since December 2025.
The Grand Prize was awarded to "Jaga Butter & Salad Curry," submitted by Hand-drawn Resin Accessory Rupinus. Based on the idea of this work, GoGoCurry has decided to launch "Jaga Butter" as a topping for its physical stores. It is scheduled to be available at GoGoCurry stores nationwide (excluding some stores) starting June 1, 2026 (Monday).
What is the "#GoGoCurryRemodeledToppingChampionship"?
The "#GoGoCurryRemodeledToppingChampionship" was an SNS posting project that broadly solicited creative and ingenious "new toppings" from the general public, aiming to breathe new life into the classic "cutlet and cabbage" combination, based on an understanding of the characteristics of GoGoCurry/Kanazawa Curry.
Entries were free in format, ranging from arrangements using retort curry at home, challenges with new combinations at stores, to idea-first recipe proposals. However, there was one condition: it had to be "delicious (or look delicious)."
Over 800 ideas were submitted to this project, primarily on X/Instagram/TikTok. Many "remodeled" ideas were gathered, including eccentric ones, guilty pleasures, easily imitable ones, and even those that made GoGoCurry employees wonder "why haven't we thought of this before."
A poster covering all submitted menus with images is currently displayed in each GoGoCurry store.
Judging was conducted by multiple employees, with repeated prototyping and tasting, verifying even whether it could be served deliciously in stores.
This year's Grand Prize was not decided solely on the interestingness of the idea. Multiple judging sessions were held by GoGoCurry employees, and the Grand Prize recipe was repeatedly prototyped and tasted, assuming it would actually be rolled out in stores.
Is there a taste impact? Does it go well with GoGoCurry's rich roux? Does it feel out of place alongside the Kanazawa Curry staples of "cutlet" and "cabbage"? Will customers want to order it in stores? And can it be provided with a consistent quality across stores nationwide?
Even though it's "remodeled," it must be genuinely delicious. It must be new, yet still characteristic of GoGoCurry. It shouldn't just be interesting; it should make you want to eat it again.
As a result of repeated discussions from these perspectives, this year's Grand Prize winner was selected.
550,000 yen prize! The Grand Prize goes to "Jaga Butter & Salad Curry"!
The Grand Prize was awarded to "Jaga Butter & Salad Curry," submitted by Hand-drawn Resin Accessory Rupinus.
Potatoes are a classic ingredient that pairs well with curry, and when combined with GoGoCurry's dark and rich roux, it creates a taste that is somehow nostalgic yet new. The aroma of butter further enhances the richness of the roux, providing "additional satisfaction" as you eat.
For the actual store-deployed menu, we focused particularly on "Jaga Butter" among the submitted ideas.
We evaluated the potential for "Jaga Butter" to deepen and further enhance the overall flavor of the curry when added as an "additional topping" to the "Roast Cutlet Curry," which is synonymous with GoGoCurry/Kanazawa Curry. By adding fluffy potatoes and plenty of rich butter, a new layer of satisfaction is added to the rich roux, freshly fried cutlet, and shredded cabbage.
"Jaga Butter" topping for Roast Cutlet Curry
Selection Comment: Shinya Sawai, Head of Sales Planning Department
"In this year's judging, in addition to surprise and topicality, we placed great importance on whether customers would 'want to eat it again' when actually served in stores. 'Jaga Butter' was an idea that did not interfere with the fundamental strength of GoGoCurry's rich roux, roast cutlet, and cabbage; rather, it expanded the depth of flavor. With the addition of fluffy potatoes and the richness of butter, the Roast Cutlet Curry becomes 'a more enjoyable food.' We felt it had the greatest potential as a menu item to be delivered to customers nationwide."
Award Recipient's Comment: Hand-drawn Resin Accessory Rupinus
I am very honored to receive the Grand Prize!
It was worth making.
Thinking about what kind of new GoGoCurry I would want to eat, something delicious and satisfying, many ideas came to mind, and it was fun to create!
I would be happy if many people eat it, feel satisfied in both body and mind, and enjoy it ^^
Thank you for this wonderful project!
The "Jaga Butter" topping, based on the Grand Prize winner, is scheduled to be offered at GoGoCurry stores nationwide starting June 1, 2026 (Monday) (excluding some stores).
The Grand Prize was awarded to "Jaga Butter & Salad Curry," submitted by Hand-drawn Resin Accessory Rupinus. Based on the idea of this work, GoGoCurry has decided to launch "Jaga Butter" as a topping for its physical stores. It is scheduled to be available at GoGoCurry stores nationwide (excluding some stores) starting June 1, 2026 (Monday).
What is the "#GoGoCurryRemodeledToppingChampionship"?
The "#GoGoCurryRemodeledToppingChampionship" was an SNS posting project that broadly solicited creative and ingenious "new toppings" from the general public, aiming to breathe new life into the classic "cutlet and cabbage" combination, based on an understanding of the characteristics of GoGoCurry/Kanazawa Curry.
Entries were free in format, ranging from arrangements using retort curry at home, challenges with new combinations at stores, to idea-first recipe proposals. However, there was one condition: it had to be "delicious (or look delicious)."
Over 800 ideas were submitted to this project, primarily on X/Instagram/TikTok. Many "remodeled" ideas were gathered, including eccentric ones, guilty pleasures, easily imitable ones, and even those that made GoGoCurry employees wonder "why haven't we thought of this before."
A poster covering all submitted menus with images is currently displayed in each GoGoCurry store.
Judging was conducted by multiple employees, with repeated prototyping and tasting, verifying even whether it could be served deliciously in stores.
This year's Grand Prize was not decided solely on the interestingness of the idea. Multiple judging sessions were held by GoGoCurry employees, and the Grand Prize recipe was repeatedly prototyped and tasted, assuming it would actually be rolled out in stores.
Is there a taste impact? Does it go well with GoGoCurry's rich roux? Does it feel out of place alongside the Kanazawa Curry staples of "cutlet" and "cabbage"? Will customers want to order it in stores? And can it be provided with a consistent quality across stores nationwide?
Even though it's "remodeled," it must be genuinely delicious. It must be new, yet still characteristic of GoGoCurry. It shouldn't just be interesting; it should make you want to eat it again.
As a result of repeated discussions from these perspectives, this year's Grand Prize winner was selected.
550,000 yen prize! The Grand Prize goes to "Jaga Butter & Salad Curry"!
The Grand Prize was awarded to "Jaga Butter & Salad Curry," submitted by Hand-drawn Resin Accessory Rupinus.
Potatoes are a classic ingredient that pairs well with curry, and when combined with GoGoCurry's dark and rich roux, it creates a taste that is somehow nostalgic yet new. The aroma of butter further enhances the richness of the roux, providing "additional satisfaction" as you eat.
For the actual store-deployed menu, we focused particularly on "Jaga Butter" among the submitted ideas.
We evaluated the potential for "Jaga Butter" to deepen and further enhance the overall flavor of the curry when added as an "additional topping" to the "Roast Cutlet Curry," which is synonymous with GoGoCurry/Kanazawa Curry. By adding fluffy potatoes and plenty of rich butter, a new layer of satisfaction is added to the rich roux, freshly fried cutlet, and shredded cabbage.
"Jaga Butter" topping for Roast Cutlet Curry
Selection Comment: Shinya Sawai, Head of Sales Planning Department
"In this year's judging, in addition to surprise and topicality, we placed great importance on whether customers would 'want to eat it again' when actually served in stores. 'Jaga Butter' was an idea that did not interfere with the fundamental strength of GoGoCurry's rich roux, roast cutlet, and cabbage; rather, it expanded the depth of flavor. With the addition of fluffy potatoes and the richness of butter, the Roast Cutlet Curry becomes 'a more enjoyable food.' We felt it had the greatest potential as a menu item to be delivered to customers nationwide."
Award Recipient's Comment: Hand-drawn Resin Accessory Rupinus
I am very honored to receive the Grand Prize!
It was worth making.
Thinking about what kind of new GoGoCurry I would want to eat, something delicious and satisfying, many ideas came to mind, and it was fun to create!
I would be happy if many people eat it, feel satisfied in both body and mind, and enjoy it ^^
Thank you for this wonderful project!
The "Jaga Butter" topping, based on the Grand Prize winner, is scheduled to be offered at GoGoCurry stores nationwide starting June 1, 2026 (Monday) (excluding some stores).