GoalTech, an Amazon Verified Partner, Launches 'PVA Starter' Flat-Fee Package to Remove Barriers to PVA Entry on May 26

## 'PVA Starter': A Flat-Fee Delivery Package for Amazon Prime Video Ads

GoalTech Inc. (Headquarters: Yokohama, Kanagawa Prefecture; Representative Director: Kazuki Eda; hereinafter "the Company") will begin accepting applications on Tuesday, May 26, 2026, for "PVA Starter," a flat-fee delivery package for Amazon Prime Video Ads (hereinafter "PVA"). The service combines the Company’s Amazon advertising operation expertise as an Amazon Verified Partner with the AI video generation functions of "Zero," an AI Orchestrator under development by the Company.

This all-in-one package includes video creative production costs, PVA delivery costs, and post-delivery performance reports for a monthly fee of 500,000 JPY. The Company offers an initial draft of a 15-second commercial in as little as five business days after a form is submitted. The service is initially available to a limited group of 15 companies (application deadline: end of June 2026).

## Background of Development

Amazon Prime Video Ads (PVA) are a video advertising slot provided by Amazon, serving as an effective means for Amazon-listed vendors to increase brand awareness. However, the cost of producing video creatives has been a major barrier to utilizing PVA. Outsourcing the production of a standard video commercial typically costs hundreds of thousands to millions of yen per video, and these costs needed to be secured outside of the Amazon advertising budget.

As an Amazon Verified Partner supporting many e-commerce businesses with ad operations, we have frequently encountered a現場 (on-site) challenge: "There are sufficient PVA delivery slots, but many businesses miss opportunities because they cannot prepare creatives." We developed "PVA Starter" to resolve this challenge by combining our expertise as an advertising agency with our proprietary AI video generation technology.

## Service Overview

"PVA Starter" is provided as a flat-fee package for 500,000 JPY per month with the following structure:

## Three Features of PVA Starter

### 1. End-to-end support from Amazon ad operation professionals, from strategy design to delivery PDCA

The biggest feature of "PVA Starter" is that we, having accumulated field knowledge in operational advertising as an Amazon Verified Partner, handle everything from strategy design to post-delivery improvement proposals. Our team, proficient in PVA operations, takes full responsibility for creative design based on Amazon product page information, targeting decisions before delivery, performance adjustment during delivery, and post-delivery effectiveness analysis and continuous improvement proposals. Clients benefit from unifying communication efforts for quotes, contracts, and progress management without needing separate contracts with video production companies, advertising agencies, and analytics firms.

### 2. Drastic removal of production barriers using our proprietary AI Orchestrator 'Zero'

"PVA Starter" utilizes the AI video generation function of the "Zero" AI Orchestrator, which we are independently developing. By automating everything from information retrieval from Amazon product pages to poster image generation, video production, editing, and background music assignment, we have significantly streamlined the production process for 15-second commercials, which previously required hundreds of thousands of yen per unit. This enables us to include video production costs in the 500,000 JPY monthly flat-fee package. "Zero" is currently being developed as an AI Orchestrator to streamline overall Amazon operations, and "PVA Starter" serves as the first practical application of this technology.

### 3. Post-delivery analysis extending to AMC/DSP and continuous improvement accompaniment

For post-delivery effectiveness verification, we also support analysis using data from Amazon Marketing Cloud (AMC) and Amazon DSP, providing monthly reports that include the ripple effects PVA delivery has on the lower funnel (growth in branded search, product page visits, and conversions). After delivery, we hold review meetings to propose creative improvements for the next delivery, consider upgrades to higher-tier plans, and propose combinations with other ad menus such as Sponsored Products (SP) and Sponsored Display (SD). Providing support not just for a single PVA delivery, but as a partner that lifts the overall performance of Amazon advertising is the value we provide as an agency. Note that detailed AMC/DSP analysis is provided in the higher-tier plan, "PVA Standard."

## Empirical Results

As a company-internal trial, the service foundation for "PVA Starter" began with the production and submission of a 4-cut, 15-second PVA video creative for one of our supported clients starting in April 2026. It passed the Amazon Prime Video delivery review on May 7, 2026, and delivery began that same month. Through this trial, we confirmed that even AI-generated videos can pass official Amazon reviews, leading us to commercialize the service.

## Combination with Higher-Tier Plans

For vendors wishing to operate PVA delivery more continuously, we separately offer a higher-tier plan, "PVA Standard" (3-month package, 1.5 million JPY/month (excluding tax)). With "PVA Standard," similar to the Starter plan, we deliver one creative chosen by the client from three AI-generated video proposals for three consecutive months, accompanied by a detailed performance report throughout the delivery period.

## Intended Use Cases

- Amazon vendors who have not held video creatives and have deferred PVA delivery.
- Existing PVA vendors considering refreshing old video creatives.
- Vendors launching new products who wish to set up PVA delivery in a short period.

## Service Provision Overview

- Service Name: PVA Starter
- Start Date: Tuesday, May 26, 2026
- Application Deadline: End of June 2026 (for initial recruitment)
- Price: 500,000 JPY/month (excluding tax)
- Content: Amazon PVA delivery costs + AI-generated video creative production costs + performance report
- Recruitment Slots: Limited to 15 companies (initial phase)
- Provider: GoalTech Inc.