Toyota-affiliated dealer group with over 100 stores in Aichi Prefecture to become a regional co-creation company; G Holdings to change name to "Go Too! Group" from July 2026

G Holdings Co., Ltd. (Headquarters: Aichi Prefecture, President: Yoshigo Goto, hereinafter referred to as "the Company"), which has developed a network of over 100 stores in Aichi Prefecture since its founding over 60 years ago in 1965, will change its company name to "Go Too! Group" from July 2026.

Until now, the Company has supported regional mobility as a car dealer group centered around three companies: Toyota Corolla Nagoya, Toyota Corolla Aichi, and Netz Toyota Chubu, primarily in Aichi Prefecture. With this name change, the Company will expand its business beyond the traditional framework of automobile sales to three areas: "sports, culture, and food," starting from mobility. It is an unusual challenge within the industry for a Toyota-affiliated dealer group to declare a transition to a regional co-creation company and proceed with a name change. By providing diverse experiential value that enriches car life, the Company will evolve into a "company that supports those who want to start running," creating opportunities for local people to take new steps.

"Go Too! Group" Logo

Brand Movie: https://youtu.be/0sCnaUGoCSk

Background of the Name Change

Aichi Prefecture is a region whose core industry is the automotive industry. The shrinking new car market, the shift in values from "ownership to usage," and technological innovations in electric vehicles and autonomous driving are more pressing issues for our company than for car dealers in other prefectures. Coupled with population decline and the weakening of regional communities, we have determined that it is urgent to rebuild "points of contact" deeply rooted in regional life.

The Company operates over 100 stores in Aichi Prefecture, and this network has functioned not merely as sales bases but as "familiar points of contact" for regional life. The true value we have delivered is not the "thing" called a car, but the "opportunity to start running" itself. We have decided on this transformation by leveraging our unique and deep trust relationship with the region, built upon our "customer base of 400,000 people" while supporting mobility in Aichi.

Our Reason for Being Embodied by "Go Too!"

The new company name "Go Too!" signifies "You go too," and "I'll go too," expressing an attitude of challenging and progressing together. It expresses a co-creation stance of "progressing together" not just as a single company, but with diverse partners such as the region, government, partners, and citizens. Concurrently, under the new company name, we have redefined our reason for being as follows:

• Mission: To support those who want to start running.

To become a partner that supports the first step of challenge with "kindness," starting from mobility.

Go Too! Group's mission is to support "people who want to start running."

• Vision: To make towns colorful with excitement.

Our company has supported "town mobility" through three automobile dealer groups. As a member of this town, we will foster an environment where each individual can take on challenges that "excite their hearts" and support those who want to start running.

• Values: Kindness weaves the future.

Kindness is humility. It is to correctly recognize oneself, affirm oneself, and respect others. Kindness is by no means indulgence. Kindness is severity, and it is resolve.

This vision is also embodied in the new key visual. The colorful logo mark itself, forming a lively town, is an embodiment of our desire to excite the entire town, making its residents and visitors feel cheerful. It suggests that Go Too! Group will be an entity that livens up the town, expanding into various businesses beyond the automobile dealership business.

"Go Too! Group" Key Visual

About the New Logo Mark

The new logo mark adopts a colorful design combining geometric shapes such as squares, triangles, and circles. It expresses the philosophy of challenging in various ways with free ideas and a sense of excitement, and its non-conventional color scheme represents flexibility in responding to diversity and a unique presence. We will disseminate this mark to the world as a "symbol of excitement."

Future Outlook: Three Business Domains Starting from Mobility

Go Too! Group has supported regional mobility for over 60 years since its founding in 1965, through a network of over 100 stores across three brands in Aichi Prefecture. This name change is the first step of transformation built upon this history. Moving forward, we will leverage our overwhelming contact points, the "customer base of 400,000 people" built together with the people of Aichi, as a strength to expand our business into three domains: sports, culture, and food, based on mobility. We have already established partnerships in diverse fields such as sports organizations, real estate, energy, food culture, education, and technology, and specific initiatives in each domain will be announced sequentially.

We aim to be an entity that people will say, "It was good that Go Too! Group was in this region," even 30 years from now, and we will disseminate a new regional co-creation model from Aichi.

"Sports" Creating a place for interaction that generates excitement and enthusiasm in the town

By collaborating with international sports organizations and holding urban sports events, we will deliver world-class sports experiences to Aichi. We will create places in the region where watching, participating, and supporting intersect, and support those who take on challenges.

"Culture" Connecting hearts through culture and fostering the power to live for everyone

Through collaboration with local traditional culture and educational institutions, we will create opportunities to experience creativity and diversity. We will expand new points of contact in the region where car dealerships become gateways to art and learning.

"Food" Connecting encounters between people and creating a richer, more attractive region

By collaborating with Aichi's food culture and tourism resources, we will deliver experiences where people can gather, meet, and rediscover the charm of this city. We will develop initiatives that add "deliciousness" and "fun" to regional life.

"Mobility" Continuing to support life with safe and secure car life

This is the origin and foundation of Go Too! Group. Through the construction of next-generation dealer models and the development of new mobility services, we will continue to provide safe and secure car life, and serve as the starting point connecting all domains.

Company Overview

Company Name: Go Too Group Co., Ltd.

Address: 1-6-2 Matsubara, Naka-ku, Nagoya City, 460-0017

President: Yoshigo Goto

Established: July 1965 as Goto Honsha Co., Ltd.

September 2017: Changed company name to G Holdings Co., Ltd.

Business Description: A holding company with Toyota Motor Sales companies in Aichi Prefecture under its umbrella.

Group Companies: Toyota Corolla Nagoya Co., Ltd., Toyota Corolla Aichi Co., Ltd.,

Netz Toyota Chubu Co., Ltd., Toyota Go Too Service Co., Ltd.,

Aina Lease Co., Ltd., Mose Co., Ltd.

Website: https://www.go-too-group.jp