CP One Japan LLC (Headquarters: Minato-ku, Tokyo; General Manager: Daniel Jaramillo), operator of Rocket Now, a food delivery service with no delivery or service fees, and GO Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroshi Nakajima), operator of Japan's No.1* taxi-hailing app 'GO', announce the launch of their new collaborative program 'Ride & Save, Eat & Save' starting Monday, June 29, 2026, under the shared vision 'GO beyond NOW: Moving forward in mobility and dining.' By ordering food via Rocket Now, users earn benefits within the GO app, and by taking a GO taxi ride, users receive coupons for Rocket Now. This creates a new experience where using one service makes the other more convenient and rewarding.
* Based on Sensor Tower data—Japan domestic downloads (combined App Store and Google Play) among taxi-hailing apps—Survey period: October 1, 2020 – March 31, 2026
|'Ride & Save, Eat & Save': The More You Use One, The More You Benefit from the Other
Two companies that have redefined everyday convenience in their respective fields are joining forces to launch the 'Ride & Save, Eat & Save' program, a new system that rewards users simply by using either service. No special actions or additional registrations are required—users automatically earn benefits by using both services as usual. Designed to be inclusive, all users of both services are eligible, making it easy for a broad range of people to enjoy tangible benefits.
(1) Using 'GO' Earns You 'Rocket Now' Coupons
Based on the number of rides taken via 'GO', users will receive up to two monthly coupons (up to 20% off) redeemable on 'Rocket Now'.
(2) Using 'Rocket Now' Counts Toward 'GO' Status Benefits
Orders placed on 'Rocket Now' will count as bonus activity toward achieving higher status levels in the 'GO' app, accelerating status upgrades. 'GO' offers tiered status benefits across six levels, from Standard to Emerald, with enhanced app features and perks at each level.
|Program Overview: 'Ride & Save, Eat & Save'
Name: 'Ride & Save, Eat & Save'
Program Period: Starting June 29, 2026 (Mon)
Details: A reciprocal rewards program where using 'Rocket Now' counts toward 'GO' status, and using 'GO' earns 'Rocket Now' coupons
Eligibility: Users must complete first-time registration on 'Rocket Now' and use both apps
More Information: https://www.rocketnow.co.jp/go-taxi/
Important Notes:
- Eligible 'Rocket Now' orders (up to 3 per month) will be reflected in 'GO' usage history from the following month onward
- 'Rocket Now' coupons: One coupon per ride, up to two coupons per month (max 20% off, up to ¥500 discount per coupon, applicable to orders of ¥2,000 or more including tax)
- 'GO' status credit: Up to 3 'Rocket Now' orders per month count toward status; reflected in the following month's status
- Participation requires account registration on both 'Rocket Now' and 'GO', as well as a valid Japanese phone number
- Deleting the app or changing accounts will disqualify users from the program
- Once registered, bonus benefits will be automatically applied each month
- Ensure your apps are updated to the latest version
- This program may be modified, suspended, or terminated without prior notice
|Commemorative Launch Coupon
To celebrate the program launch, a special coupon is available. Access the 'Rocket Now' page via the banner in the 'GO' app to receive two 20% off coupons (up to ¥500 off each) for use on 'Rocket Now'.
Promotion Period: June 29, 2026 (Mon) – July 31, 2026 (Fri)
|About the Food Delivery Service 'Rocket Now'
Rocket Now is a food delivery service with no delivery or service fees. Users can quickly and affordably enjoy a wide variety of cuisines, including Japanese, Western, and health-conscious dishes, as well as desserts and drinks. The service is currently available in Hokkaido, Tohoku (Miyagi), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo, Mie, Nara, Shiga, Wakayama), Hiroshima, and Kyushu (Fukuoka).
Rocket Now's app was recognized at the 'Sensor Tower APAC Awards 2025' hosted by global market intelligence firm Sensor Tower as the app with the 'Highest Worldwide Downloads in 2025 among Restaurant Ordering & Food Delivery Apps.' It also won the Excellence Award in the Shopping category at the 'Best App Award 2025.' The app has ranked #1 in downloads on both iOS and Android app stores in Japan's food delivery category for 10 consecutive months*1. Since launch*2, Rocket Now has surpassed 7 million app downloads, demonstrating consistent growth.
*1 Based on combined iOS and Android data from July 2025 to April 2026
*2 Service launched January 14, 2025 (Source: Global Market Intelligence: Sensor Tower)
· App Store: https://itunes.apple.com/jp/app/id6739188587
· Google Play: https://play.google.com/store/apps/details?id=com.cpone.customer&hl=ja
About CP One Japan
CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a Fortune 150 technology company listed on the New York Stock Exchange (NYSE). CP One Japan operates the 'Rocket Now' food delivery service in Japan, leveraging Coupang's advanced technology and innovative logistics solutions to deliver fast, reliable, and customer-centric food delivery experiences to Japanese consumers.
|About the Taxi App 'GO'
App Name
GO https://go.goinc.jp/
Service Area
All 47 prefectures nationwide https://go.goinc.jp/area
Key Features
1. Taxi dispatch (instant booking, fare-confirmed rides, AI-assisted reservations, group bookings, etc.)
2. 'GO Pay'—pre-registered payment methods for seamless in-app and in-vehicle payments via onboard tablet
3. Digital receipt issuance (some features available only in select regions)
Supported Payment Methods
Visa / Mastercard / JCB / American Express / Diners Club / d-pay / PayPay / Apple Pay
App Store
https://itunes.apple.com/jp/app/id1254341709
Google Play
https://play.google.com/store/apps/details?id=com.dena.automotive.taxibell
※ Please avoid canceling after vehicle assignment. We kindly ask for your prompt boarding upon vehicle arrival.
|About GO Inc.: Making People Happier Through Mobility
GO Inc. operates under the mission 'Making people happier through mobility,' offering a diverse portfolio of mobility-focused services and businesses. Through co-creation with partners and a technology-driven development approach, GO Inc. aims to address societal challenges in Japan by continuously innovating and modernizing mobility.
Company Name
GO Inc.
Headquarters
23F, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041
Founded
August 1977
Business Activities
Mobility services including dispatch systems for taxi operators
Services
· Taxi App 'GO' https://go.goinc.jp/
· Corporate Service 'GO BUSINESS' https://go.goinc.jp/business/
· Traffic Safety Support Service 'DRIVE CHART' https://drive-chart.com/
· Decarbonization Service 'GX (Green Transformation)' https://go-gx.com/
· Talent Recruitment Platform 'GO Job' https://gojob.go.goinc.jp
· Taxi Media 'TOKYO PRIME' https://www.tokyo-prime.jp/
Websites
· Corporate Site https://goinc.jp/
· Careers https://goinc.jp/career
※ Apple is a trademark of Apple Inc., registered in the U.S. and other countries.
※ App Store and Apple Pay are service marks of Apple Inc.
※ Company names and product names mentioned are trademarks or registered trademarks of their respective companies (including pending applications).
※ The information stated is current as of the announcement date. Details are subject to change without prior notice.
FACT BOX
- Source: PR TIMES
- Category: ビジネスPartnership
- Organizations: Rocket Now / GO / Coupang, Inc.