G-NEXT Launches New EC Site "VoX Live Shop"!

G-NEXT Inc. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Minoru Murata; Securities Code: 4179; hereinafter referred to as "G-NEXT") has newly opened its own EC site, "VoX Live Shop," in conjunction with its live commerce support service "VoX Live (Box Live)."

VoX Live Shop: https://www.voxlive.shop/

With the opening of this EC site, we are creating an environment where products featured on the TV program "Iimono, Umai Mono Otoriyose Tengoku" (Good Things, Delicious Things Mail-Order Paradise), currently airing on BS11 and other channels, can be purchased at any time. This will significantly expand customer touchpoints by reaching audiences who may not have been able to watch the program and serving as a platform for repeat purchases by customers who bought through TV shopping. Combined with the already operational "VoX Live Official TikTok Shop," we will further strengthen our online sales system that spans SNS, TV, and EC, solidifying the foundation for delivering the "voices (VoX)" of diverse companies and customers to society. Background and Aims of Opening "VoX Live Shop" VoX Live has been aiming to create a new purchasing experience by integrating "TV × Live Streaming × EC." The newly opened "VoX Live Shop" will function as a platform with the following roles: ・Enhanced Linkage with TV Programs: Featuring a lineup of specialty products from across the country introduced on the currently airing TV program "Iimono, Umai Mono Otoriyose Tengoku." It provides a sales channel for consumers to purchase products the moment they desire them, even outside of broadcast hours.

・Improved Convenience for Repeat Purchases: Serves as a "repeat purchase platform" for customers who have purchased products through TV shopping, contributing to the improvement of LTV (Customer Lifetime Value).

・Multi-Channel Expansion with TikTok Shop: By operating our own EC site in parallel with sales on "TikTok Shop," launched in February 2026, we will maximize online sales from both "discovery commerce" originating from videos and "destination EC" for search and repeat purchases.

Logistics and CRM Support System For the operation of this EC site, we will utilize an "integrated operation system for call centers, logistics, and CRM" in collaboration with Nippon Total Telemarketing Co., Ltd. Through this "real business support model," which provides integrated support from order reception to delivery and after-sales follow-up, we will offer high-quality logistics and CS functions to client companies and deliver a secure and safe purchasing experience to buyers. About "VoX Live" "VoX Live (Box Live)" is G-NEXT's proprietary live streaming and program production project, based on the concept of delivering the "voices (VoX)" of companies, brands, and creators in real-time. With the keyword "All voices change the future," we aim to contribute to solving the challenges of local communities and companies by fusing the production know-how cultivated in TV shopping with the empathy-driven purchasing experience of the SNS era.

Official Website: https://voxlive.jp/ Official TikTok: https://www.tiktok.com/@voxlive_

[Overview of G-NEXT Inc.] Since its founding, G-NEXT has provided services that promote the DX of analog and cumbersome customer support, supporting companies in achieving consistency in their customer experience. We aim to be a leading company that builds and provides a platform for simultaneous innovation in both operations and management. Head Office Location: HB Hirakawacho Bldg. 3F, 2-8-9 Hirakawacho, Chiyoda-ku, Tokyo Representative: Minoru Murata, Representative Director Established: July 2001 Website: https://www.gnext.co.jp/ Service Site: https://discoveriez.jp/

◇ Inquiries Regarding Services G-NEXT Inc. Contact: Sakai, Kawamura E-mail: info-ir@gnext.co.jp