G-NEXT Launches New EC Site "VoX Live Shop"!

G-NEXT Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Minoru Murata; Securities Code: 4179; hereinafter "G-NEXT") has newly opened its own EC site "VoX Live Shop" for its live commerce support service "VoX Live."

VoX Live Shop:  https://www.voxlive.shop/

With the opening of this EC site, we will create an environment where products introduced on the TV program "Iimono Umai mono Otoriyose Tengoku" (Good things, delicious things, mail-order heaven), broadcast on BS11 and other channels, can be purchased at any time. This will significantly expand customer touchpoints by reaching audiences who missed the program and serving as a platform for repeat purchases from customers who bought through TV shopping. In conjunction with the already launched "VoX Live Official TikTok Shop," we will further strengthen our online retail system across SNS, TV, and EC, solidifying the foundation for delivering the "voices (VoX)" of diverse companies and customers to society.

Background and Aim of "VoX Live Shop" Opening

VoX Live has aimed to create a new purchasing experience that integrates "TV x Live Streaming x EC." The newly opened "VoX Live Shop" will function as a platform fulfilling the following roles:

• Strengthening linkage with TV programs:
  Features local specialties from all over Japan introduced on the currently airing TV program "Iimono Umai mono Otoriyose Tengoku." It provides a direct path for consumers to purchase the moment they "want" a product, even outside broadcast hours.

• Improving convenience for repeat purchases:
  Functions as a "platform for repeat purchases" for customers who wish to buy the same product again after purchasing through TV shopping, contributing to the improvement of LTV (Customer Lifetime Value).

• Multi-channel expansion with TikTok Shop:
  By operating its own EC site in parallel with sales on "TikTok Shop," which started in February 2026, it maximizes online sales from both "discovery commerce" (video-driven) and "destination EC" (for search and repurchase purposes).

About Logistics and CRM Support System

For the operation of this EC site, we will also utilize an "integrated operation system for call center, logistics, and CRM" in cooperation with Japan Total Telemarketing Co., Ltd. Through a "business support model" that consistently supports from order reception to delivery and after-sales follow-up, we will provide high-quality logistics and CS functions to client companies and deliver a safe and secure purchasing experience to purchasers.

About "VoX Live"

"VoX Live" (Box Live) is G-NEXT's unique live streaming service, conceptualized to deliver the "voices (VoX)" of companies, brands, and creators in real-time.