Sensory Experience Media "MiseMedia" to Launch Second Phase of "Iichako" Promotion with Participation of Sanwa Shurui

~Starts June 29, 2026 (Mon)~

GurunaVi, Inc. (Head Office: Chiyoda-ku, Tokyo, President and CEO: Akio Sugihara, hereinafter GurunaVi) and Epson Sales Japan Corporation (Head Office: Shinjuku-ku, Tokyo, President and CEO: Haruo Kuribayashi, hereinafter Epson) will launch the second phase of a promotion for "Iichako," a green tea highball of the authentic barley shochu "Iichiko" provided by Sanwa Shurui Co., Ltd., starting June 29, 2026 (Mon), through "MiseMedia," a sensory experience media utilizing restaurants, a joint project of the two companies. This promotion is the second phase, and will leverage the know-how from the previous campaign at a total of 30 participating "MiseMedia" restaurants in Tokyo.

Site URL: https://misemedia.jp/

"MiseMedia" is an experiential media that appeals to the five senses of restaurant patrons by installing large displays such as projectors within restaurants, using large-screen visuals to appeal to sight, and extending to customer service and menu offerings. In recent years, information transmission to new customers has become a challenge due to the filter bubble phenomenon, where information is selectively filtered. Furthermore, opportunities for tasting in public spaces and conveying the appeal of regional specialty products through real experiences are also decreasing. To address these challenges faced by companies and local governments in conducting promotions, GurunaVi and Epson jointly developed "MiseMedia."

The details of the promotion starting June 29, 2026 (Mon) are as follows:

【Participating Company】

・Sanwa Shurui Co., Ltd.

Sanwa Shurui Co., Ltd. is a comprehensive brewing company that handles a wide range of fermentation-related manufacturing, including the well-known authentic barley shochu "Iichiko," as well as authentic shochu, Japanese sake, wine, brandy, liqueurs, spirits, and low-malt beer, in addition to food ingredients made from barley fermentation liquid produced during the barley shochu manufacturing process.

Official Website: https://www.sanwa-shurui.co.jp/

【Campaign Details】

This promotion will be rolled out at a total of 30 "MiseMedia" participating restaurants in Tokyo. Among these, 7 "MiseMedia" target stores will offer an integrated real dining experience combining video screening, menu offerings, and an interactive game.

1 Video Screening by "MiseMedia"

A short movie titled "Iichako Sakaba Stories ~Taisho Edition~," depicting a story related to "Iichako" involving customers and staff in a izakaya setting, will be shown on the restaurant screens.

2 "Iichako" Menu Introduction & "1.15 Seconds (Iichiko)" Time Challenge Project

"Iichako" will be introduced on the menu at 10 "MiseMedia" target stores. Furthermore, at 7 of these stores, a participatory game will be held for those who order the drink, and successful participants will receive an "Iichiko Original Muddler" with a mini bottle of "Iichiko." (※Limited quantity available)

<Campaign Period>

June 29, 2026 (Mon) - July 26, 2026 (Sun)

【MiseMedia Participating Stores】

● Stores Introducing "Iichako" Menu

★ Stores Introducing "Iichako" Menu & Holding Stopwatch Challenge

Area

Nearest Station

Store Name

Akasaka, Roppongi, Azabu

Azabu-Juban Station

Hakata Hotaru Azabu Juban

Azabu-Juban Station

Lau-Lau Azabu Juban

Azabu-Juban Station

UDON&BAR Stand A

Azabu-Juban Station

★Tomboy Akasaka

Toranomon Station

★Sumibi Gyosakana Tetsu Tora

Toranomon Station

★Izou Toranomon

Ginza, Yurakucho, Tsukiji

Yurakucho Station

Miso to Senryo to Junmaishu Ho~minori~

Iidabashi, Yotsuya, Kagurazaka

Iidabashi Station

●GRATO Iidabashi

Shinjuku, Yoyogi

Shinjuku Station

★Tomboy Shinjuku

Shinjuku Station

●Yakiton Sakaba Yamane Nikuten Shinjuku Kabukicho

Okubo, Takadanobaba

Takadanobaba Station

Delta Square Takadanobaba

Takadanobaba Station

Tsukame Hachiban Tokyo Honten

Shibuya, Harajuku, Aoyama

Shibuya Station

Lily Shibuya

Shibuya Station

★Tomboy Shibuya

Shibuya Station

Delta Shibuya

Ikebukuro, Sugamo, Komagome

Ikebukuro Station

Tsukame Hachiban Ikebukuro

Kanda, Akihabara, Suidobashi

Kanda Station

★Kushiyaki Hakata Shosuke Kanda

Kanda Station

Batten Kanda Nishiguchi

Kanda Station

Batten Hanare Kanda Kitaguchi

Kanda Station

Marudori - Bekkei

Kanda Station

French Bistro Tchin-TchinGORO Kanda Ekimae

Akihabara Station

Akiba Jidori Sakaba Kiki Kiki

Jimbocho Station

Mr. Happy Jimbocho

Shinagawa, Gotanda, Osaki

Gotanda Station

●Sakaba TOKYO

Ebisu, Nakameguro, Meguro

Ebisu Station

Hakata Hotaru Ebisu

Meguro Station

Meguro Izakaya Tatsumiya

Jiyugaoka, Sangenjaya, Futako-Tamagawa

Sangenjaya Station

Rooster

Futako-Tamagawa Station

Basashi to Kaki Sakaba Yotsuba Futako-Tamagawa

Kinshicho, Oshiage, Shin-Koiwa

Kinshicho Station

★Pizzeria Bar LoRo Kinshicho

Oimachi, Omori, Kamata

Tenkubashi Station

GURUNAVI FOODHALL WYE Tenkubashi

For details on this promotion, please also refer to the MiseMedia official website:

https://misemedia.jp/news/032

Through this joint venture, leveraging the strengths of both companies, GurunaVi and Epson will continue to work towards "MiseMedia" becoming a social infrastructure and providing continuous value to all customers related to food.

Inquiries from Media

GurunaVi, Inc. Public Relations Group pr@gnavi.co.jp

Epson Sales Japan Corporation Marketing Communication Department press@exc.ehb.epson.co.jp

Inquiries Regarding MiseMedia

Please contact us via the form on our website (https://misemedia.jp/).

Company Overview

Company Name: GurunaVi, Inc. https://corporate.gnavi.co.jp/profile/outline/

Head Office Location: Hibiya Mitsui Tower 11F, 1-1-2 Yurakucho, Chiyoda-ku, Tokyo

Representative: Akio Sugihara, President and CEO

Business Activities: Providing information services for restaurants via personal computers and smartphones, providing various business support services related to restaurant management, and other related services. As of October 2023, the name of the core business, the restaurant information site "GurunaVi," has been changed to "Rakuten GurunaVi."

Company Name: Epson Sales Japan Corporation https://www.epson.jp/corporate/about/profile.htm

Head Office Location: JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo

Representative: Haruo Kuribayashi, President and CEO

Business Activities: As a customer touchpoint in the Japanese market, providing solutions that create value and solve problems for corporate and individual users, based on Epson products and services.