Gurunavi x Matsuya: 2nd Collaboration Project 'Miso Karaage Fair' to be Held from May 13
Gurunavi and Matsuya are collaborating for the second time to host the 'Miso Karaage Fair' at 10 restaurants in Tokyo from May 13 to July 12. The event will feature dishes made with 'Toriyasai Miso,' a soul food from Ishikawa Prefecture, in-store sales, and survey benefits, aiming to connect dining out with home cooking experiences.
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- 📰 Published: May 13, 2026 at 19:30
- 🔍 Collected: May 13, 2026 at 11:01
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Official Website: https://pr.gnavi.co.jp/promo/toriyasaimiso-karaage/
Gurunavi Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Akio Sugihara; hereinafter, Gurunavi) will hold the 'Toriyasai Miso Promotion' at 10 restaurants in Tokyo from May 13, 2026 (Wednesday) to July 12, 2026 (Sunday), as the second collaboration project with Matsuya Co., Ltd. (Headquarters: Kahoku City, Ishikawa Prefecture; Representative Director and President: Keiko Sata; hereinafter, Matsuya), which manufactures and sells 'Toriyasai Miso'.
This promotion will feature a 'Miso Karaage Fair' where each restaurant will offer 'Miso Karaage' made with 'Toriyasai Miso,' a soul food from Ishikawa Prefecture. Additionally, in-store sales booths for 'Toriyasai Miso' will be set up. This initiative aims to provide an experience that connects the discovery of new deliciousness in dining out with its use at home.
■ Promotion Overview
Ten restaurants in Tokyo will serve as flagship stores, implementing the following measures over a two-month period:
① 'Miso Karaage Fair': Each store will offer 'Miso Karaage' that conveys the deliciousness of 'Toriyasai Miso'.
② In-store sales of 'Toriyasai Miso': Sales booths for 'Toriyasai Miso' will be set up in stores, allowing customers to enjoy 'Matsuya's taste' at home.
③ Customer survey and benefits: A survey will be conducted for visiting customers. All customers who respond will receive a sample of 'Chilled Toriyasai Miso Chazuke (Okra)' or 'Chilled Toriyasai Miso Chazuke (Fried Eggplant)'.
Special Website: https://pr.gnavi.co.jp/promo/toriyasaimiso-karaage/
Period: May 13, 2026 (Wednesday) - July 12, 2026 (Sunday)
Area: Tokyo
Number of stores: 10 stores
Participating stores:
Tougarashi Bar Jamming https://r.gnavi.co.jp/2prb9w3v0000/
Nomishu no Tori https://r.gnavi.co.jp/2nc3ccjp0000/
Fresh Fish and Local Sake Private Room Izakaya - Tougenkyo - Kanda https://r.gnavi.co.jp/r96ap68v0000/
Noto https://r.gnavi.co.jp/ey04tt310000/
Waya Yotsuya Sanchome https://r.gnavi.co.jp/e860201/
Sakaba Nagomido https://r.gnavi.co.jp/80bkegpb0000/
Uoshun https://r.gnavi.co.jp/69m2m0az0000/
Seasonal Cuisine Shibuya Hirose https://r.gnavi.co.jp/n1afcd8n0000/
Rinka https://r.gnavi.co.jp/7ukk7zms0000/
KAMATACOS https://r.gnavi.co.jp/b9bn7c7k0000/
■ About 'Toriyasai Miso'
'Toriyasai Miso' has its roots in a highly nutritious miso devised by the first head of the family, who ran a Kitamaebune shipping agency, for sailors enduring harsh voyages. The 'Tori' in the product name does not refer to chicken but means 'to take plenty of vegetables'. It is a rice miso made from soybeans and rice koji, blended with seasonings and spices, and its appeal lies in its ease of use, as it is flavorful enough on its own for various dishes. It can be used not only for hot pot dishes but also for stir-fries, miso soup, and a wide range of other cuisines.
Gurunavi Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Akio Sugihara; hereinafter, Gurunavi) will hold the 'Toriyasai Miso Promotion' at 10 restaurants in Tokyo from May 13, 2026 (Wednesday) to July 12, 2026 (Sunday), as the second collaboration project with Matsuya Co., Ltd. (Headquarters: Kahoku City, Ishikawa Prefecture; Representative Director and President: Keiko Sata; hereinafter, Matsuya), which manufactures and sells 'Toriyasai Miso'.
This promotion will feature a 'Miso Karaage Fair' where each restaurant will offer 'Miso Karaage' made with 'Toriyasai Miso,' a soul food from Ishikawa Prefecture. Additionally, in-store sales booths for 'Toriyasai Miso' will be set up. This initiative aims to provide an experience that connects the discovery of new deliciousness in dining out with its use at home.
■ Promotion Overview
Ten restaurants in Tokyo will serve as flagship stores, implementing the following measures over a two-month period:
① 'Miso Karaage Fair': Each store will offer 'Miso Karaage' that conveys the deliciousness of 'Toriyasai Miso'.
② In-store sales of 'Toriyasai Miso': Sales booths for 'Toriyasai Miso' will be set up in stores, allowing customers to enjoy 'Matsuya's taste' at home.
③ Customer survey and benefits: A survey will be conducted for visiting customers. All customers who respond will receive a sample of 'Chilled Toriyasai Miso Chazuke (Okra)' or 'Chilled Toriyasai Miso Chazuke (Fried Eggplant)'.
Special Website: https://pr.gnavi.co.jp/promo/toriyasaimiso-karaage/
Period: May 13, 2026 (Wednesday) - July 12, 2026 (Sunday)
Area: Tokyo
Number of stores: 10 stores
Participating stores:
Tougarashi Bar Jamming https://r.gnavi.co.jp/2prb9w3v0000/
Nomishu no Tori https://r.gnavi.co.jp/2nc3ccjp0000/
Fresh Fish and Local Sake Private Room Izakaya - Tougenkyo - Kanda https://r.gnavi.co.jp/r96ap68v0000/
Noto https://r.gnavi.co.jp/ey04tt310000/
Waya Yotsuya Sanchome https://r.gnavi.co.jp/e860201/
Sakaba Nagomido https://r.gnavi.co.jp/80bkegpb0000/
Uoshun https://r.gnavi.co.jp/69m2m0az0000/
Seasonal Cuisine Shibuya Hirose https://r.gnavi.co.jp/n1afcd8n0000/
Rinka https://r.gnavi.co.jp/7ukk7zms0000/
KAMATACOS https://r.gnavi.co.jp/b9bn7c7k0000/
■ About 'Toriyasai Miso'
'Toriyasai Miso' has its roots in a highly nutritious miso devised by the first head of the family, who ran a Kitamaebune shipping agency, for sailors enduring harsh voyages. The 'Tori' in the product name does not refer to chicken but means 'to take plenty of vegetables'. It is a rice miso made from soybeans and rice koji, blended with seasonings and spices, and its appeal lies in its ease of use, as it is flavorful enough on its own for various dishes. It can be used not only for hot pot dishes but also for stir-fries, miso soup, and a wide range of other cuisines.