Gurunavi, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Akio Sugihara; hereinafter "Gurunavi") will hold the "'Wild Turkey Bourbon 101' Highball Fair" starting Wednesday, April 1, 2026, at 52 restaurants in the Shibuya area. This event commemorates the launch of 'Wild Turkey Bourbon 101,' the new flagship bottle from the premium bourbon brand "Wild Turkey," developed by CAMPARI JAPAN Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kenji Holzer), allowing customers to experience the product's appeal.

At this fair, Gurunavi will leverage its unique network to offer highballs made with 'Wild Turkey Bourbon 101' at 50 restaurants in the Shibuya area. 'Wild Turkey Bourbon 101' is a product that symbolizes the brand's conviction, bottled at a high proof of 101 (50.5% alcohol by volume) using rare, low-proof aged raw spirits, based on a traditional recipe that Master Distiller Jimmy Russell has protected for over 60 years. During the fair, participating establishments will create opportunities for customers to casually enjoy the bourbon's inherent strength and rich flavor as a highball.

Through this initiative, Gurunavi aims to create opportunities for customers to experience the brand's value at restaurants and propose new ways to enjoy food, thereby fostering a richer food culture.

"Wild Turkey 101 Highball Fair" Overview

Period: Wednesday, April 1, 2026 - Wednesday, April 15, 2026

Participating Stores: 52 restaurants in the Shibuya area

Content: Offering 'Wild Turkey Bourbon 101' highballs

Each participating store will offer highballs with a rich flavor reminiscent of vanilla and caramel, and a refreshing finish.

About 'Wild Turkey Bourbon 101'

'Wild Turkey Bourbon 101' is a traditional, powerful, and rich straight bourbon made with an abundance of long-aged raw spirits. Its flavor was already perfected before Prohibition, and Master Distiller Jimmy Russell has protected its manufacturing method for over 70 years. It's a perfected recipe with over 60 years of history, bottling rare, low-proof aged raw spirits at a high proof of 101 (50.5% alcohol by volume). It's a classic taste that can be enjoyed as a highball, neat, on the rocks, or in cocktails.

Participating Stores in the Fair

・Iberico Pork Ondoru-yaki Urashibuya https://r.gnavi.co.jp/7h66m0jk0000/

・Sake to Sakana Rinka https://r.gnavi.co.jp/7ukk7zms0000/

・Teppan Yakisoba & Sakaba Shibuyaki https://r.gnavi.co.jp/ahdf2jmk0000/

・Dogenzaka Katsu https://r.gnavi.co.jp/dnss9uen0000/

・TOKYO KAKI STAND Shibuya Dogenzaka https://r.gnavi.co.jp/7esewbm10000/

・Southeast Asian Yatai Sakaba Bagus https://r.gnavi.co.jp/g155503/

・Sakaba Jarrow Shibuya Store https://r.gnavi.co.jp/a911x4ey0000/

・Suigyoza MR.LEE Shibuya Store https://r.gnavi.co.jp/rv4bgvz00000/

・Teppan BANANASTEAK https://r.gnavi.co.jp/h6th81mz0000/

・Yakiniku 78 Shibuya Store https://r.gnavi.co.jp/157ub4rv0000/

・SUSHISOUL Shibuya Store https://r.gnavi.co.jp/mhhdjvvy0000/

・Shabu-Zen Shibuya Store https://r.gnavi.co.jp/g050002/

・BORNE https://r.gnavi.co.jp/gay3100/

・Mizutaki Hatano https://r.gnavi.co.jp/crk5vr8y0000/

・La Esquina SHIBUYA https://r.gnavi.co.jp/2bykp9dp0000/

・Shibuya Teppan Bar ITACHI https://r.gnavi.co.jp/ga5026v90000/

・Kokyu https://r.gnavi.co.jp/g812900/

・Bourbon Street https://r.gnavi.co.jp/nd1yf0cz0000/

・Korean Cuisine Hongdae Pocha Shibuya Store https://r.gnavi.co.jp/8fnxz9ng0000/

・Kuroge Wagyu Shabu-shabu & Sukiyaki Toyosu Direct Seafood Nabekichi Shibuya Main Store https://r.gnavi.co.jp/j2bymxme0000/

・Nanpeidai Lounge https://r.gnavi.co.jp/2w50yfm10000/

・Ryuseisaikan Shibuya Store https://r.gnavi.co.jp/a480500/

・Hyungboo Shokudo Shibuya Store https://r.gnavi.co.jp/99habvd70000/

・A5 Rank Kuroge Wagyu Yakiniku x All-You-Can-Eat Private Rooms Tanjirou Shibuya Main Store https://r.gnavi.co.jp/31a8v4yr0000/

・Wagyu Yakiniku All-You-Can-Eat Specialty Store Private Rooms Yakiniku Tanjirou Shibuya Bettei https://r.gnavi.co.jp/7vk8ws230000/

・La Esquina https://r.gnavi.co.jp/gmk3vp170000/

・Izakaya Tsukuyono Shirousagi Shibuya Shinsen https://r.gnavi.co.jp/r9h953z50000/

・Izakaya Yominomikotoya -Yominomikotoya- Shibuya Dogenzaka https://r.gnavi.co.jp/mnwt4kva0000/

・Izakaya Amatsukino Sakuya Shibuya Dogenzaka https://r.gnavi.co.jp/5j7uwuxu0000/

・All-You-Can-Eat Meat and Cheese Private Room Izakaya SAKURA GARDEN Shibuya <a target="_blank" rel="nofollow ugc noopene

FACT BOX

  • Source: PR TIMES
  • Category: News