“Wild Turkey Bourbon 101 Highball Fair” to be held from Wednesday, April 1st
Gurunavi Inc. and CAMPARI JAPAN Inc. will hold the "Wild Turkey Bourbon 101 Highball Fair" from April 1, 2026, at 52 restaurants in the Shibuya area to commemorate the launch of the new flagship bottle, "Wild Turkey Bourbon 101." This fair offers an opportunity for consumers to casually experience the appeal of bourbon.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 11:31 (474h 43m after Collected)
Gurunavi Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Akio Sugihara; hereinafter, Gurunavi), in collaboration with CAMPARI JAPAN Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kenji Holzer), will hold the "Wild Turkey Bourbon 101 Highball Fair" starting from Wednesday, April 1, 2026, at 52 restaurants in the Shibuya area. This event commemorates the launch of "Wild Turkey Bourbon 101," the new flagship bottle from the premium bourbon brand "Wild Turkey" developed by CAMPARI JAPAN, offering an opportunity to experience the product's appeal.
During this fair, Gurunavi will leverage its unique network to offer highballs made with "Wild Turkey Bourbon 101" at 50 restaurants in the Shibuya area. "Wild Turkey Bourbon 101" is a product that symbolizes the brand's philosophy, bottled at a high original proof of 101 (50.5% alcohol by volume) using rare, low-proof aged whiskey, based on the traditional recipe preserved by Master Distiller Jimmy Russell for over 60 years. Throughout the event period, participating establishments will provide a chance to easily enjoy the powerful and rich flavor inherent to bourbon as a highball.
Through this initiative, Gurunavi aims to create opportunities for experiencing brand value at restaurants and propose new ways to enjoy food, thereby fostering a richer food culture.
## "Wild Turkey 101 Highball Fair" Implementation Overview
Period: Wednesday, April 1, 2026 – Wednesday, April 15, 2026
Participating Stores: 52 restaurants in the Shibuya area
Content: Offering "Wild Turkey Bourbon 101" Highballs
Each store will offer highballs with a rich vanilla and caramel-like flavor and a refreshing finish.
## About "Wild Turkey Bourbon 101"
"Wild Turkey Bourbon 101" is a straight bourbon with a traditional, powerful, and rich flavor, made with abundant long-aged whiskey. Its taste was already perfected before Prohibition, and Master Distiller Jimmy Russell has preserved its method for over 70 years. It is a perfected recipe with over 60 years of history, bottling rare, low-proof aged whiskey at a high original proof of 101 (50.5% alcohol by volume). It offers a classic taste that can be enjoyed as a highball, neat, on the rocks, or in cocktails.
## Participating Fair Stores
- Iberico Buta Ondoru Yaki Urashibuya
- Sake to Sakana Rinka
During this fair, Gurunavi will leverage its unique network to offer highballs made with "Wild Turkey Bourbon 101" at 50 restaurants in the Shibuya area. "Wild Turkey Bourbon 101" is a product that symbolizes the brand's philosophy, bottled at a high original proof of 101 (50.5% alcohol by volume) using rare, low-proof aged whiskey, based on the traditional recipe preserved by Master Distiller Jimmy Russell for over 60 years. Throughout the event period, participating establishments will provide a chance to easily enjoy the powerful and rich flavor inherent to bourbon as a highball.
Through this initiative, Gurunavi aims to create opportunities for experiencing brand value at restaurants and propose new ways to enjoy food, thereby fostering a richer food culture.
## "Wild Turkey 101 Highball Fair" Implementation Overview
Period: Wednesday, April 1, 2026 – Wednesday, April 15, 2026
Participating Stores: 52 restaurants in the Shibuya area
Content: Offering "Wild Turkey Bourbon 101" Highballs
Each store will offer highballs with a rich vanilla and caramel-like flavor and a refreshing finish.
## About "Wild Turkey Bourbon 101"
"Wild Turkey Bourbon 101" is a straight bourbon with a traditional, powerful, and rich flavor, made with abundant long-aged whiskey. Its taste was already perfected before Prohibition, and Master Distiller Jimmy Russell has preserved its method for over 70 years. It is a perfected recipe with over 60 years of history, bottling rare, low-proof aged whiskey at a high original proof of 101 (50.5% alcohol by volume). It offers a classic taste that can be enjoyed as a highball, neat, on the rocks, or in cocktails.
## Participating Fair Stores
- Iberico Buta Ondoru Yaki Urashibuya
- Sake to Sakana Rinka