PLAYIO Co., Ltd. to Host 'TECH & PLAY in Ebisu' on April 28
PLAYIO, in collaboration with GMO TECH, will host a networking event for game and app marketers in Ebisu, Tokyo. The event features the first public reveal of its Dynamic LTV model and real-world marketing success stories based on Playio's gamer data.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
- 🤖 AI Analyzed: April 28, 2026 at 14:19 (3h 47m after Collected)
PLAYIO Co., Ltd. (CEO: Heo Jung-hui, hereinafter "PLAYIO") will co-host the networking event "TECH & PLAY in Ebisu" on Tuesday, April 28, 2026, together with GMO TECH, Inc. (President & CEO: Ryoichi Suzuki, hereinafter "GMO TECH"), targeting marketers in the game and app industries.
In addition to introducing the game marketing platform "Playio," the event will feature the first public unveiling of the Dynamic LTV model based on gamer data accumulated in Playio, along with actual marketing results and case studies.
Furthermore, the event aims to provide a space where game and app marketers in Japan can directly interact offline to share insights based on practical work and the latest trends, fostering networking among participants.
The event will serve "Son Makgeolli" (hand-crafted rice wine) through sponsorship by BOKSOONDOGA, South Korea's leading premium fresh makgeolli brand.
■ Background of the Event
In recent years, strategic design emphasizing retention and LTV (Lifetime Value) in addition to User Acquisition (UA) has become increasingly important in the app and game marketing fields.
However, opportunities to share practical insights based on actual user behavior data remain limited, and there is a growing need for cross-industry information exchange forums.
Against this backdrop, PLAYIO and GMO TECH have planned this event to facilitate insight sharing directly linked to practical work and community building.
■ Overview of "TECH & PLAY in Ebisu"
Event Name: TECH & PLAY in Ebisu
Date & Time: April 28, 2026 (Tue) 19:00-21:30 (Registration from 18:30)
Venue: TOOTH TOOTH TOKYO (Shibuya-ku, Tokyo)
Admission: Free
Co-hosts: PLAYIO Co., Ltd., GMO TECH, Inc.
Sponsors: Adjust Inc., Sensor Tower Inc., Spice Mart Inc.
■ Program
19:00 Opening / Organizer Greeting
19:30 Reception / Networking
20:00 Quiz Event / Raffle
21:30 Closing
■ About Playio
Grow with Real Gamers!
Playio is a platform that supports the optimization of game marketing based on real user play data.
By leveraging playtime and in-game behavior data of "real gamers" who enjoy and immerse themselves in games daily, Playio achieves high-precision targeting and improved retention.
Currently being introduced in global markets including Korea, Japan, and Taiwan, its marketing approach centered on playtime contributes to the growth and KPI achievement of game titles.
Beyond mere user acquisition, Playio supports more essential game growth by nurturing users who play continuously.
Playio Official X: https://x.com/playio_japan
Playio Blog: https://blog.playio.co/?utm_source=prtimes&utm_medium=jp_pr&utm_campaign=article
■ Company Profile
Company Name: PLAYIO Co., Ltd.
Representative: CEO Heo Jung-hui
Established: August 22, 2025
Address: 2F Forest Hills East Wing, 4-18-11 Minami Aoyama, Minato-ku, Tokyo
Official Website: https://playio.co/?LANG_CD=JLP#01
■ Contact for this matter
Email: contact@playio.co
In addition to introducing the game marketing platform "Playio," the event will feature the first public unveiling of the Dynamic LTV model based on gamer data accumulated in Playio, along with actual marketing results and case studies.
Furthermore, the event aims to provide a space where game and app marketers in Japan can directly interact offline to share insights based on practical work and the latest trends, fostering networking among participants.
The event will serve "Son Makgeolli" (hand-crafted rice wine) through sponsorship by BOKSOONDOGA, South Korea's leading premium fresh makgeolli brand.
■ Background of the Event
In recent years, strategic design emphasizing retention and LTV (Lifetime Value) in addition to User Acquisition (UA) has become increasingly important in the app and game marketing fields.
However, opportunities to share practical insights based on actual user behavior data remain limited, and there is a growing need for cross-industry information exchange forums.
Against this backdrop, PLAYIO and GMO TECH have planned this event to facilitate insight sharing directly linked to practical work and community building.
■ Overview of "TECH & PLAY in Ebisu"
Event Name: TECH & PLAY in Ebisu
Date & Time: April 28, 2026 (Tue) 19:00-21:30 (Registration from 18:30)
Venue: TOOTH TOOTH TOKYO (Shibuya-ku, Tokyo)
Admission: Free
Co-hosts: PLAYIO Co., Ltd., GMO TECH, Inc.
Sponsors: Adjust Inc., Sensor Tower Inc., Spice Mart Inc.
■ Program
19:00 Opening / Organizer Greeting
19:30 Reception / Networking
20:00 Quiz Event / Raffle
21:30 Closing
■ About Playio
Grow with Real Gamers!
Playio is a platform that supports the optimization of game marketing based on real user play data.
By leveraging playtime and in-game behavior data of "real gamers" who enjoy and immerse themselves in games daily, Playio achieves high-precision targeting and improved retention.
Currently being introduced in global markets including Korea, Japan, and Taiwan, its marketing approach centered on playtime contributes to the growth and KPI achievement of game titles.
Beyond mere user acquisition, Playio supports more essential game growth by nurturing users who play continuously.
Playio Official X: https://x.com/playio_japan
Playio Blog: https://blog.playio.co/?utm_source=prtimes&utm_medium=jp_pr&utm_campaign=article
■ Company Profile
Company Name: PLAYIO Co., Ltd.
Representative: CEO Heo Jung-hui
Established: August 22, 2025
Address: 2F Forest Hills East Wing, 4-18-11 Minami Aoyama, Minato-ku, Tokyo
Official Website: https://playio.co/?LANG_CD=JLP#01
■ Contact for this matter
Email: contact@playio.co