New Auracast™ Compatible In-the-Ear Hearing Aids Launched in the Essential Class

GN Hearing Japan K.K. (Headquarters: Yokohama, Kanagawa; President: Martin Armstrong), the Japanese subsidiary of GN, a world-leading hearing aid manufacturer based in Denmark, announced that on May 12, 2026, it will expand the portfolio of 'ReSound Sabby™' in the essential class by adding in-the-ear (ITC rechargeable/battery, ITE rechargeable, CIC) and behind-the-ear (RIE rechargeable 2 classes) models. Additionally, the company will launch 'ReSound Enzo™ Core,' an essential class battery-operated super-power hearing aid.

The hearing aid market has returned to a growth trajectory post-COVID-12, with shipments in 2025 reaching a record high according to the Japan Hearing Aid Manufacturers Association. RIE (Receiver-in-Ear) models are particularly strong, with their market share growing from 38% in 2024 to 40% in 2025. ReSound significantly increased its sales in the RIE category by approximately 150% (May-Dec year-on-year) after launching the premium 'ReSound Vivante™' and essential 'ReSound Sabby™' in May 2025.

By expanding the ReSound Sabby in-the-ear lineup for the volume zone—a price range accessible to first-time users—and introducing super-power models for severe to profound hearing loss, the company has strengthened its portfolio to offer optimal choices based on hearing levels, lifestyles, and needs.

Furthermore, the company is introducing the new 'All-Fit' series of domes with expanded size options. These are designed to provide a high fit for the ear and support optimal hearing tailored to each individual.

■ Expansion of ReSound Sabby In-the-Ear Models: Industry-First Auracast™ Support
In addition to the new in-the-ear models for the conversation-focused ReSound Sabby, the company will deploy wireless in-the-ear (ITC/ITE) models with Auracast™ support, an industry first for the essential class. Auracast™ is a next-generation Bluetooth® technology that allows multiple people to directly receive audio from compatible TVs, smartphones, or public announcements simultaneously. It delivers clear audio even in difficult listening situations, providing a high-performance lineup that balances sophisticated design with affordability.

■ Broadening Options for Super-Power Hearing Aids in the Essential Class
'ReSound Enzo™ Core' is a super-power hearing aid compatible with moderate to profound hearing loss. Its superior feedback suppression feature quickly stops whistling without sacrificing necessary gain. With Nanotech coating and IP68 rating, it offers peace of mind for daily use, and users can enjoy clear streaming from smartphones.

Following last year's launch of the premium 'ReSound Enzo™ IA,' the introduction of 'ReSound Enzo™ Core' expands price options in the super-power segment, building a lineup that meets a wider range of needs.

The introduction of the 'All-Fit' dome series and 'Smart Fit 2.3' fitting software—the world's first to support NAL-NL3™—will evolve support for hearing aid dispensers' fitting precision. 'All-Fit' offers 19 types across 5 styles, reaching an ear shape coverage rate of approximately 97%. This enables optimized fitting and comfortable wear for everyone. Furthermore, Smart Fit 2.3, with enhanced AutoREM and NAL-NL3™, allows for high-precision gain adjustments reflecting individual ear resonance characteristics, providing natural and comfortable hearing for users and efficient, high-quality fitting for professionals.