What are the common traits of diagnostic content that gets shared on social media?
Gimmick Plus Co., Ltd. has analyzed over 100 million usage data points from its 'Makko Diagnosis Portal' and released findings on trends and design guidelines for viral diagnostic content.
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- 📰 Published: May 26, 2026 at 19:10
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Gimmick Plus Co., Ltd. (Headquarters: Nakano-ku, Tokyo; CEO: Yasushi Okamoto) has conducted an analysis of trends for diagnostic content that tends to be shared on social media, using data from its service 'Makko Diagnosis Portal'.
'Makko Diagnosis Portal' has accumulated over 100 million usage records. Based on this, the company has structured the design elements required for participatory content—such as love, personality, and psychological tests—to spread virally on social media.
Key traits of shareable diagnostic content:
- 'Labels' for the self: Uses short phrases that help users define and explain themselves, generating empathy.
- Gamifying the 'negative': Accepts self-deprecating or realistic self-expression, making it easier to serve as a conversation starter.
- Share-ready design: Vertical, smartphone-optimized images that clearly communicate results at a glance.
- Intuitive interaction: A UI design that allows users to answer intuitively and enjoy it during their leisure time.
Gimmick Plus provides a 'Makko Diagnosis Portal Production Plan' for enterprises, leveraging these insights.
'Makko Diagnosis Portal' has accumulated over 100 million usage records. Based on this, the company has structured the design elements required for participatory content—such as love, personality, and psychological tests—to spread virally on social media.
Key traits of shareable diagnostic content:
- 'Labels' for the self: Uses short phrases that help users define and explain themselves, generating empathy.
- Gamifying the 'negative': Accepts self-deprecating or realistic self-expression, making it easier to serve as a conversation starter.
- Share-ready design: Vertical, smartphone-optimized images that clearly communicate results at a glance.
- Intuitive interaction: A UI design that allows users to answer intuitively and enjoy it during their leisure time.
Gimmick Plus provides a 'Makko Diagnosis Portal Production Plan' for enterprises, leveraging these insights.
FAQ
SNSでシェアされやすい診断コンテンツにはどのような共通点がありますか？
診断結果がユーザーの感情や特徴をラベルとして言語化しており、ネガティブな要素をエンタメ化し、結果画像がSNS共有に最適化され、他者との会話を誘発する設計である点が挙げられます。
従来の診断コンテンツがSNSで拡散されにくい理由は何ですか？
「当たる・当たらない」のみを重視し、自分を説明するラベルとしての機能が不足していたり、結果画像がスマートフォンでの表示に最適化されていない設計が原因です。
SNSでのシェア率を高めるための結果画像の特徴とは？
スマートフォンで見やすい縦長画面に最適化され、一目で結果がわかる強力なコピーが記載され、情報が整理された美しい1枚の画像であることが重要です。
診断コンテンツをマーケティングに活用するメリットは何ですか？
ユーザーが自発的に診断結果をシェアするため、広告感を抑えながら自然にUGC（ユーザー生成コンテンツ）を創出し、爆発的な認知拡大を狙える点にあります。
診断の回答UIにおいて考慮すべきポイントは？
SNSの隙間時間で利用されるため、深く考えさせず直感で答えられるテンポの良さと回答のしやすさが、ユーザーの離脱率低下につながります。