Makko Envisions the Future of Diagnostic Content: Towards Experiential Content that Benefits Society

Transforming diagnostic content into socially useful experiences. Makko's vision for the future of diagnostic content.

Our company endorses April Dream, a project that aims to make April 1st a day for sharing dreams. This press release represents the dream of "Gimmick Plus Inc."

Gimmick Plus Inc. (Headquarters: Nakano-ku, Tokyo; Representative Director: Yasushi Okamoto) provides the diagnostic content creation service "Makko," and we aspire to make diagnostic content a more commonplace presence.

Makko is a service that allows users to create diagnostic content, surveys, and quizzes for corporate websites, campaigns, and SNS initiatives. Through this service, we aim to spread a form of communication where information is not just unilaterally conveyed, but users participate, experience, and understand it.

To Find the "Optimal Solution for Oneself" from the Flood of Information

Modern society is overflowing with vast amounts of information. While the increase in choices has brought convenience, it has also led to more situations where people wonder, "What truly suits me?"

When faced with a problem, many people first search for information. However, even after comparing numerous articles, it's not uncommon to feel unsure if something is right for them and struggle to make a decision.

This tendency is particularly strong in situations where people inherently want to know "what suits them," such as choosing products, understanding their personality, career paths, or compatibility.

Therefore, we are focusing on the process of "knowing oneself first."

By understanding one's type and tendencies through a diagnosis, the perception of subsequent information changes, and a framework for selection emerges.

Know yourself first, before searching for information.

Creating a world where diagnostic content serves as that entry point is our starting point.

To make diagnostic content not something special, but a natural part of the web, social media, and various services.

That is the beginning of our dream.

What Makko Has Done So Far

Makko's Journey

Makko, provided by Gimmick Plus Inc., has been involved in creating diagnostic content for a wide variety of scenarios, including corporate websites, campaigns, and SNS initiatives.

Instead of one-sided information transmission like traditional advertising, users deepen their understanding through "experience." This new communication method offers unique value by naturally fostering affection for products and services while having fun.

Creating Experiences Where "You" Enter the Worldview

Especially in conjunction with IP content such as anime, manga, and games, we propose new experiences that go beyond passive enjoyment like "reading" or "watching" stories.

By using a diagnostic mechanism, fans who were "outside" the story can instantly enter "inside" that world. From an era of consuming stories to an era of "participating in stories as oneself."

We are steadily giving shape to this step.

"Makko Diagnostic Portal," a Place for Everyone to Enjoy Diagnostics

List of diagnoses on Makko Diagnostic Portal

In addition to supporting corporate content creation, we also operate our own media, the "Makko Diagnostic Portal," where individuals can easily enjoy diagnoses.

Here, new diagnostic content, such as love diagnoses, personality tests, and psychological analyses, is created daily, allowing many users to experience "diagnosis."

There are creators, players, and sharers of the results.

Valuing this cycle, we aim to nurture a place where diagnostic content takes root in society as a "culture," not just a fleeting trend.

Makko Diagnostic Portal: https://ma-kko.com/free_plan/

Creating an Environment Where Anyone Can Create Diagnostic Content

We don't want diagnostic content to be something only "a few specialists create." Content should inherently be something that anyone with an idea can freely shape.

Whether you're a corporate representative, marketer, creator, or even an individual, "This diagnosis would be interesting!" "I want to create this kind of experience!"

We want to expand the environment where people who feel this way can create content with their own hands.

To achieve this, we will continue to create mechanisms, services, and environments that allow diagnostic content to be made without specialized knowledge, and ideas to be brought to life.

The more people who can create diagnostic content, the more new ideas and new experiences will emerge. And as more people create, play, and share, we believe diagnostic content will take root in society as a culture.

Makko wants to make diagnostic content not just something to "use," but something "anyone can create." That is also one of our major goals.

The World We Want to Expand Into

The future envisioned by Gimmick Plus Inc. extends beyond the realms of entertainment and marketing.

We aim to fully expand the diagnostic mechanism into "practical fields that benefit society," such as education, disaster prevention, career development, and public knowledge directly related to daily life.

From "Reading" Knowledge to "Experiencing and Understanding" It

The more specialized and important information is, the less real it feels and the harder it is to grasp by simply reading text. Therefore, we will adopt experiential approaches like quizzes and simulations.

Instead of passively receiving information, by going through a process of self-selection, we will transform it into a form where one can deeply understand "how it relates to oneself."

Optimizing and Delivering Expert Knowledge

We will transform the vast knowledge held by specialists in various fields into a form that anyone can intuitively handle. Delivering the "right answer" to the right person, at the optimal time, tailored to their situation.

Diagnostic content will serve as an "information bridge" to eliminate discrepancies in information and facilitate the smooth circulation of wisdom.

A "Versatile Mechanism" Useful in All Scenes

We are convinced that diagnostic content is a "mechanism that supports society" with immense potential, applicable in various domains.

Education/Career: Understand one's strengths and comprehension levels to find optimal learning methods and career paths.

Disaster Prevention/Mitigation: Simulate actions during a disaster by asking "What would I do?" to develop response capabilities.

Daily Life/Work: Understand complex procedures and public rules stress-free by simply answering questions.

We believe that diagnostic content is a highly potential mechanism that can be used for entertainment, marketing, education, and disaster prevention.

Finally

This dream cannot be realized by us alone.

We believe that this future can only be achieved when companies, educational institutions, experts, creators, IP content, and various knowledge, ideas, and content come together.

We have already started initiatives with diagnostic content in several areas, such as corporate marketing and IP content, but this potential is still only a small part.

We would be delighted to meet those who can work with us to expand the possibilities of diagnostic content and create a new mechanism that connects "wisdom" and "experience."

Making diagnostic content an everyday culture. That is Makko's April Dream.

Links

Makko Website URL: https://ma-kko.com/

Makko Diagnostic Portal URL: https://ma-kko.com/free_plan/

Company Profile

Company Name: Gimmick Plus Inc.

Address: 〒165-0033 3-52-5 Wakamiya, Nakano-ku, Tokyo, Asagoro-so Building 1

Representative Director: Yasushi Okamoto

URL: https://gm-plus.co.jp/

Established: July 1, 2008

Business Activities: Planning, production, management, and operation of websites and related consulting services / Advertising agency services / Event planning and operation / Planning, production, management, operation, sales, and brokerage of computer systems / Mail-order business / All incidental operations to the preceding items

April Dream

"April Dream" is a project by PR TIMES where companies announce their future dreams on April 1st. We are seriously committed to realizing this dream.