[May 27, 2026] Ad Failure Conference 2026 Spring: The Traps of the AI and Automation 'Era'. 9 Companies Reveal Real Failures and V-Shaped Recoveries
Galapagos Co., Ltd. will host an online conference, 'Ad Failure Conference 2026 Spring,' on May 27, 2026. Focusing on the 'performance plateau trap' in advertising operations caused by the rise of AI and automation, nine professionals will share real-world failure cases and V-shaped recovery processes, aiming to help marketers break free from black-box operations and rebuild their judgment criteria.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 22:00
- 🔍 Collected: May 21, 2026 at 13:31
- 🤖 AI Analyzed: May 22, 2026 at 00:56 (11h 25m after Collected)
Galapagos Co., Ltd., developer of the AI-powered advertising creative production and operation service 'AIR Design,' will host an online conference titled 'Ad Failure Conference 2026 Spring: The Traps of the AI and Automation Era. 9 Companies Reveal Real Failures and V-Shaped Recoveries' on Wednesday, May 27, 2026.
While generative AI and advertising automation are advancing, many companies are facing challenges such as 'CPA worsening after introducing tools based on success stories' and 'performance plateauing due to identical measures resulting from automated operation.'
In this conference, professionals from various domains—including strategy, creative, operation, and CRM—will take the stage to share 'real failures' that occur specifically because of the AI era, and the subsequent processes for V-shaped recovery.
[Event Overview]
- Date/Time: Wednesday, May 27, 2026, 11:00–14:35
- Format: Online (Bizibl)
- Organizer: Galapagos Co., Ltd.
- Registration: https://attendee.bizibl.tv/sessions/sezp17UNvyKA
[Speakers/Themes]
- Shogo Muramoto (Galapagos): How to convey uniqueness and improve sales structures
- Hitoshi Satomura (Blue Sky Japan): True culprit of high CPA and traps of automation
- Wakana Suzuki (MicroAd Direct): Operational optimization to keep winning without relying solely on AI
- Kyonari Ichinose (WACUL): Maximizing ad ROI using offline data
- Mika Yanagishita (Fan Communications): Intro to allowable CPA to stop deficit advertising in performance-based models
- Takuya Inatomi (Galapagos): Ad measurement for improvement actions
- Taishi Honda (Shinfield): Manga marketing and AI-generated content
- Ruiki Kitamura (Comnico): Analysis of SNS post failures and guiding toward results
- Kento Uchida (Exkey): (Theme details not provided in the original text)
An archive video will be available for registrants after the event.
While generative AI and advertising automation are advancing, many companies are facing challenges such as 'CPA worsening after introducing tools based on success stories' and 'performance plateauing due to identical measures resulting from automated operation.'
In this conference, professionals from various domains—including strategy, creative, operation, and CRM—will take the stage to share 'real failures' that occur specifically because of the AI era, and the subsequent processes for V-shaped recovery.
[Event Overview]
- Date/Time: Wednesday, May 27, 2026, 11:00–14:35
- Format: Online (Bizibl)
- Organizer: Galapagos Co., Ltd.
- Registration: https://attendee.bizibl.tv/sessions/sezp17UNvyKA
[Speakers/Themes]
- Shogo Muramoto (Galapagos): How to convey uniqueness and improve sales structures
- Hitoshi Satomura (Blue Sky Japan): True culprit of high CPA and traps of automation
- Wakana Suzuki (MicroAd Direct): Operational optimization to keep winning without relying solely on AI
- Kyonari Ichinose (WACUL): Maximizing ad ROI using offline data
- Mika Yanagishita (Fan Communications): Intro to allowable CPA to stop deficit advertising in performance-based models
- Takuya Inatomi (Galapagos): Ad measurement for improvement actions
- Taishi Honda (Shinfield): Manga marketing and AI-generated content
- Ruiki Kitamura (Comnico): Analysis of SNS post failures and guiding toward results
- Kento Uchida (Exkey): (Theme details not provided in the original text)
An archive video will be available for registrants after the event.
FAQ
「広告敗因会議 2026 春」の開催目的は何ですか？
AIや自動化技術の普及によりブラックボックス化しがちな広告運用の課題を直視し、現場で発生したリアルな失敗事例からV字回復へのプロセスを学ぶことを目的としています。
どのような人がこのカンファレンスに参加すべきですか？
生成AIや自動運用ツールを導入したものの成果が出ていない方、CPA高騰や施策の頭打ちに悩んでいるマーケター、現場のリアルな失敗対策を知りたい方に推奨されています。
当日の都合がつかない場合、講義内容は確認できますか？
お申し込みいただいた方限定で、カンファレンス終了後にアーカイブ動画が提供されます。
本イベントの主催者は誰ですか？
「AIR Design」を展開する株式会社ガラパゴスが主催しています。
カンファレンスではどのようなテーマが扱われますか？
戦略、クリエイティブ、運用、CRMなど各領域におけるAI・自動化時代の成果停滞の罠と、そこからの脱却・改善アプローチが扱われます。