[Tatakidai-kun Function Expansion] Glocal MA Inc.
Glocal MA Inc. expanded its 'Tatakidai-kun' service to include AI-driven MA scenario design. A trial at SBI Shinsei Bank showed rapid deployment and high email open rates.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 22:58 (323h 28m after Collected)
April 7, 2026
Glocal MA Inc.
Glocal MA Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture, CEO: Makoto Fukushima, hereinafter "our company"), which supports "Marketing Automation (MA)" operations, has added "Scenario Design," which dictates the success of MA measures, to its "Tatakidai-kun Solution Service" (hereinafter "Tatakidai-kun"). We provide end-to-end support from measure design to content production and execution preparation.
## Proven through a trial introduction at a financial institution (SBI Shinsei Bank)
Prior to offering this service, we conducted a trial introduction at the request of SBI Shinsei Bank, Ltd. (hereinafter "SBI Shinsei Bank").
In this initiative, we supported everything from measure design, content production, to execution preparation using "Tatakidai-kun," based on the high quality requirements and review processes unique to financial institutions. As a result, we confirmed that MA measure operations, which were conventionally divided into multiple processes, could be organized and streamlined.
## Track Record of Support - Accelerating MA Operations through Collaboration between AI and Specialized Staff -
In the hyper deposit measure at SBI Shinsei Bank, we provided the following support.
■ Scenario Design (Created in about 3 business days)
- Segment design
- Trigger design
- Journey design
- Creation of appealing content drafts
■ Content Production (Produced in about 5 business days)
- Produced 24 HTML emails based on the scenario design
By combining high-speed design draft generation by AI with confirmation and adjustment by marketing staff with practical experience, we significantly improved the speed of launching MA measures.
## Effectiveness of Email Measures
The email content created in this initiative achieved a high level of results for financial product-related emails.
Email open rate: Approx. 45.4% - 75.7%
Click rate: Approx. 0.4% - 14.2%
## The Difference in MA Measures is Made "Before Creation"
Moving towards supporting the "upstream processes" of MA measures, not just content production
Although MA tools have been introduced in many companies, the following challenges exist in actual operational settings:
- Scenario design takes time
- Design and production are disconnected
Glocal MA Inc.
Glocal MA Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture, CEO: Makoto Fukushima, hereinafter "our company"), which supports "Marketing Automation (MA)" operations, has added "Scenario Design," which dictates the success of MA measures, to its "Tatakidai-kun Solution Service" (hereinafter "Tatakidai-kun"). We provide end-to-end support from measure design to content production and execution preparation.
## Proven through a trial introduction at a financial institution (SBI Shinsei Bank)
Prior to offering this service, we conducted a trial introduction at the request of SBI Shinsei Bank, Ltd. (hereinafter "SBI Shinsei Bank").
In this initiative, we supported everything from measure design, content production, to execution preparation using "Tatakidai-kun," based on the high quality requirements and review processes unique to financial institutions. As a result, we confirmed that MA measure operations, which were conventionally divided into multiple processes, could be organized and streamlined.
## Track Record of Support - Accelerating MA Operations through Collaboration between AI and Specialized Staff -
In the hyper deposit measure at SBI Shinsei Bank, we provided the following support.
■ Scenario Design (Created in about 3 business days)
- Segment design
- Trigger design
- Journey design
- Creation of appealing content drafts
■ Content Production (Produced in about 5 business days)
- Produced 24 HTML emails based on the scenario design
By combining high-speed design draft generation by AI with confirmation and adjustment by marketing staff with practical experience, we significantly improved the speed of launching MA measures.
## Effectiveness of Email Measures
The email content created in this initiative achieved a high level of results for financial product-related emails.
Email open rate: Approx. 45.4% - 75.7%
Click rate: Approx. 0.4% - 14.2%
## The Difference in MA Measures is Made "Before Creation"
Moving towards supporting the "upstream processes" of MA measures, not just content production
Although MA tools have been introduced in many companies, the following challenges exist in actual operational settings:
- Scenario design takes time
- Design and production are disconnected