Global Produce Formulates "Five Internal Criteria for Evaluating Large Business Event Production" Based on Over 200 Annual Achievements, Begins Operation as Internal Award "BEST EVENT OF THE YEAR"

Global Produce Co., Ltd. (headquarters: Shibuya-ku, Tokyo, CEO: Masaki Mitsuhata, hereinafter "the Company"), which produces over 200 large business events annually, has systematized internal criteria (5 items) for evaluating business event production achievements. Concurrently, the Company has commenced operation of an internal award system, "BEST EVENT OF THE YEAR," which evaluates annual production achievements based on these criteria, and has now announced the award results for fiscal year 2025. The most outstanding production case is awarded a prize of 1 million yen, establishing a system to properly evaluate excellent work as an organization.

Events play a crucial role as significant milestones within a company's medium-to-long-term management plan. Months of preparation accumulate towards the main event, and the experience of that day is determined by the decisions of everyone involved. "BEST EVENT OF THE YEAR" is an internal award system that began with the desire to create a platform where the Company can directly commend the work of each producer who bears the responsibility for this accumulation.

Challenge in the Event Industry | The "Quality" of Large Business Events is Not Defined by the Industry

According to research by Yano Research Institute, the domestic event industry market size reached approximately 2.9 trillion yen in fiscal year 2023. However, the field of large business events (shareholder meetings, anniversary ceremonies, award ceremonies, kick-off meetings, global conferences, etc.) has long-standing structural challenges.

This is because "what constitutes excellent event production" is not defined by the industry.

* The success or failure of an event tends to depend on the individual experience of the producer. * Know-how for excellent design is difficult to accumulate within an organization, as projects tend to be self-contained.

This situation has long existed in the industry.

Our Initiative | Systematizing 5 Internal Criteria from Over 200 Annual Achievements

The Company has handled over 200 business events annually. Based on over 15 years of experience, we have organized internal criteria for evaluating production achievements into the following 5 items:

Internal Criteria for Evaluating Production (5 items)

| Evaluation Item | Role | Content | |---|---|---| | ① Target Scale | Prerequisite for evaluation | Event budget must be above a certain level | | ② Customer Satisfaction / Participant Satisfaction | Quality evaluation axis | Achieving both the organizing company's objectives and the participants' experience value | | ③ Production Quality | Quality evaluation axis | Consistency in concept, space design, storyline, visuals, and progress to attract participants | | ④ Three Major Production Business Qualities | Quality evaluation axis | Level of arrangement, thoroughness, and team collaboration in terms of system, budget, and schedule | | ⑤ Continuity | Result indicator | Receiving concrete requests for continuous event hosting from the organizing company |

Among these, ① Target Scale is a prerequisite for evaluation, and ⑤ Continuity is a result indicator for the Company. The core quality evaluation axes are ② Customer Satisfaction / Participant Satisfaction, ③ Production Quality, and ④ Three Major Production Business Qualities.

These three axes are internal criteria organized by the Company for its own evaluation, but we are making them public as axes that can be referenced when considering the quality of large business events.

Operation as "BEST EVENT OF THE YEAR" Award

To operate the above 5 items as an organization, the Company has established "BEST EVENT OF THE YEAR." We aim for the following three points:

* **Visualize evaluation**: Clarify the breakdown of "excellent production" internally and externally. * **Knowledge sharing**: Share the design details of award-winning projects with all employees to raise the overall creative standards of the company. * **Producer development**: Properly evaluate challenges and achievements.

**Judging System**

Multi-faceted evaluation is conducted by internal executives and two external judges. Selection is based on recommendations from stakeholders, performance data, and on-site records, not on self-declaration by the producer.

**Award Categories (2025 Results)**

In fiscal year 2025, awards were presented in 5 categories. Details of the award-winning projects are not disclosed due to client confidentiality, but all are examples that met the above internal criteria at a high standard.

* **BEST EVENT OF THE YEAR (Grand Prize for Best Production)**: The representative case for fiscal year 2025 that met all 5 criteria at the highest level. Eligible for a prize of 1 million yen. * **Runner-up BEST EVENT OF THE YEAR**: Cases that met the 5 criteria at a high level and achieved high customer satisfaction by realizing the client's objectives through solid "leadership," "production skills," and "teamwork." * **5 Spirits Event Award**: Events that best embodied the Company's "5 Spirits" action guidelines, demonstrating social significance and participant enjoyment.