[Reality of Event Outsourcing Revealed] Over 90% Experience 'Gap Between Expectations and Reality,' While 95.4% Respond 'Quality Improves with Single-Company Solution'

Global Produce Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Masaki Mitsuhata; https://www.global-produce.jp/), an event production company, conducted a survey targeting 111 human resources, general affairs, public relations, and marketing managers from companies with 300 or more employees who have outsourced the planning, production, or operation of business events (internal events, conferences, award ceremonies, etc.) with 100 or more participants within the past two years. The results are as follows.

01｜Over 90% of managers with event outsourcing experience have experienced a gap between expectations and reality.

02｜95.4% feel that quality improves by consolidating planning, production, and operation with a single company.

03｜While 98.1% wish to entrust future events to a company that can handle everything consistently, only 20.7% continue to use the same company.

Download this survey here: https://www.global-produce.jp/downloads/liveconvention-event-company-criteria/

■ Survey Overview

Survey Name: Survey on Selection Criteria for Event Companies (Planning, Production, Operation)

Survey Method: Internet survey planned by research marketing "Resapii®︎" provided by IDEATECH.

Survey Period: February 26, 2026, to February 27, 2026.

Valid Responses: 111 human resources, general affairs, public relations, and marketing managers from companies with 300 or more employees who have outsourced the planning, production, or operation of business events (internal events, conferences, award ceremonies, etc.) with 100 or more participants within the past two years.

*Percentages are rounded to the second decimal place, so the total may not necessarily be 100.

≪Terms of Use≫

1 Please clearly state "Global Produce Co., Ltd." as the source of information.

2 When using on a website, please include the following link as the source:

URL: https://www.global-produce.jp/

■ "Ability to consistently handle everything" is the most important factor for 64.0% of managers when selecting an event planning and production company.

When asked "Q1. Please tell us the factors you prioritize when selecting an event planning and production company (up to 3 answers)" (n=111), the responses were: "Ability to consistently handle everything from planning to production and operation" at 64.0%, "High quality of direction, including video, lighting, and sound" at 53.2%, and "Strategic planning and proposal capabilities that understand management challenges and business goals" at 45.9%.

Q1. Please tell us the factors you prioritize when selecting an event planning and production company (up to 3 answers)

・Ability to consistently handle everything from planning to production and operation: 64.0%

・High quality of direction, including video, lighting, and sound: 53.2%

・Strategic planning and proposal capabilities that understand management challenges and business goals: 45.9%

・Flexibility in responding to requests and changes: 34.2%

・Extensive track record in planning and producing large-scale events: 28.8%

・Originality of creative work: 17.1%

・Dedicated manager to accompany the entire project: 15.3%

・Ability to handle digital production, such as event announcement LPs and web pages: 1.8%

・Other: 0.0%

・Don't know/Cannot answer: 0.9%

■ Top factors prioritized when selecting an event management company: 1st place "Quick response in case of trouble," 2nd place "On-site adaptability to unexpected situations."

When asked "Q2. Please tell us the factors you prioritize when selecting an event management company (up to 3 answers)" (n=111), the responses were: "Quick judgment and response in case of trouble" at 60.4%, "On-site adaptability to unexpected situations" at 55.9%, and "Progress management that understands the intent of the plan" at 48.6%.

Q2. Please tell us the factors you prioritize when selecting an event management company (up to 3 answers)

・Quick judgment and response in case of trouble: 60.4%

・On-site adaptability to unexpected situations: 55.9%

・Progress management that understands the intent of the plan: 48.6%

・Extensive track record in managing large-scale events: 41.4%

・Consistent production and management system by staff who deeply understand the planning background: 19.8%

・High quality and experience of on-site staff: 18.0%

・Thorough progress management down to the smallest details: 16.2%

・Other: 0.0%

・Don't know/Cannot answer: 0.9%

■ Top factor prioritized by managers when selecting an event company: "Proposal capabilities that cater to our company's challenges" at 25.2%.