Global Produce Holds 2026 Entrance Ceremony with a 'Coronation' Concept
Event production company Global Produce held its 2026 entrance ceremony on April 3 at Anniversaire Omotesando with a 'Coronation' concept. The event featured programs like a promotion ceremony for junior staff to boost engagement and prevent early turnover.
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- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 25, 2026 at 01:58 (14h 26m after Collected)
Global Produce Inc. (Headquarters: Shibuya-ku, Tokyo; President: Masaki Mitsuhata; hereinafter "the Company"), which produces over 200 large-scale business events annually, held its 2026 entrance ceremony welcoming 7 new employees on April 3, 2026, at Anniversaire Omotesando (Minato-ku, Tokyo).
This entrance ceremony was designed around the concept of a "Coronation," a solemn ritual where each new employee receives their responsibilities as a member of the Company and declares their commitment in their own words. In addition, it incorporated a multi-layered structure to redesign the "relationship between the company and employees," including a promotion ceremony for 2nd to 5th-year members, a panel discussion by 4th-year directors, and a declaration time for the new employees.
■ Background of Designing the Ceremony as a "Coronation"
While recruitment-related costs remain at record highs, early turnover and declining engagement among new graduates have become common management challenges for many companies. According to a Ministry of Health, Labour and Welfare survey, the turnover rate for university graduates within three years is hovering around 30%. How to build a sense of belonging and ownership after joining is becoming an issue directly linked to a company's growth potential.
Given this background, the Company redesigned the entrance ceremony not as a formal formality, but as a "ritual for new employees to accept their roles and responsibilities." By staging a moment where each individual is recognized as a member of the company, akin to a crown being bestowed upon a new king, we aimed to have them take home both the "realization of becoming a member" and the "responsibilities they will shoulder going forward."
Even in the Reiwa era's working style, where job changes and side hustles are assumed, a certain number of young employees still want to "love their company" and "walk together" with it. The Company has reflected the expertise gained from producing approximately 100 internal corporate events annually into the design of its own entrance ceremony.
■ Venue: Anniversaire Omotesando
We selected "Anniversaire Omotesando," located within walking distance from our office, as the venue. The venue's design concept of "creating a new path in Omotesando" aligned perfectly as a place symbolizing the "beginning of a new path" for new employees starting their new careers with us.
In recent years, the use of Anniversaire for corporate events such as entrance ceremonies and award ceremonies, in addition to weddings, has been expanding. With the non-wedding utilization of bridal facilities advancing against the backdrop of a declining marriage rate, this entrance ceremony serves as one such example.
■ Program for the Day
Part 1: Entrance of New Employees
The chapel doors opened, and the new employees entered one by one. They walked a path representing life: "the past, the present, and the future." Watched over by senior employees, it was a time to mark their first step into a new world.
Part 2: CEO Message "The Ability to Love Your Job"
President Masaki Mitsuhata delivered a message themed "The Ability to Love Your Job." The leader's words at this milestone condensed what is important for working going forward, serving as a time for new employees to receive "future expectations and responsibilities."
Part 3: 2nd to 5th-Year Promotion Ceremony
Following the entrance ceremony, we held a promotion ceremony for members in their 2nd to 5th years. We verbalized the changes in roles and responsibilities required for each tenure, creating a space to share the timing of advancing to the next stage. It was designed for everyone to realize that the path ahead is not singular, but involves leveling up step by step.
Part 4: Director Panel Discussion
During the reception, a panel discussion was held by the 4th-year directors. The two themes were "What we value to achieve our Vision" and "What was good to do during the AP (Assistant Producer) era." Directors active on the front lines spoke in life-sized words about what they value and how they overcame challenges. Questions flew from the new employees, making it a segment that solidified the image of "this is how we work."
Part 5: New Employee Declaration Time
Finally, each new employee declared in their own words what kind of value they will create and what kind of producer they want to become. The declarations, made after receiving the entrance experience, the CEO's message, and the senior employees' words, were filled with individual resolve and passion.
■ Our View on the "Entrance Ceremony"
Even for routine events with a somewhat fixed flow like an entrance ceremony, the quality of the experience and how it resonates can change dramatically with a little ingenuity and design. Based on this belief, the Company viewed the entrance ceremony as a "strategic venue to redefine the relationship between the company and its employees," pouring planning and design into its own ceremony.
As a professional group of event production handling over 200 event planning, production, and operations annually, the Company handles general shareholder meetings...
This entrance ceremony was designed around the concept of a "Coronation," a solemn ritual where each new employee receives their responsibilities as a member of the Company and declares their commitment in their own words. In addition, it incorporated a multi-layered structure to redesign the "relationship between the company and employees," including a promotion ceremony for 2nd to 5th-year members, a panel discussion by 4th-year directors, and a declaration time for the new employees.
■ Background of Designing the Ceremony as a "Coronation"
While recruitment-related costs remain at record highs, early turnover and declining engagement among new graduates have become common management challenges for many companies. According to a Ministry of Health, Labour and Welfare survey, the turnover rate for university graduates within three years is hovering around 30%. How to build a sense of belonging and ownership after joining is becoming an issue directly linked to a company's growth potential.
Given this background, the Company redesigned the entrance ceremony not as a formal formality, but as a "ritual for new employees to accept their roles and responsibilities." By staging a moment where each individual is recognized as a member of the company, akin to a crown being bestowed upon a new king, we aimed to have them take home both the "realization of becoming a member" and the "responsibilities they will shoulder going forward."
Even in the Reiwa era's working style, where job changes and side hustles are assumed, a certain number of young employees still want to "love their company" and "walk together" with it. The Company has reflected the expertise gained from producing approximately 100 internal corporate events annually into the design of its own entrance ceremony.
■ Venue: Anniversaire Omotesando
We selected "Anniversaire Omotesando," located within walking distance from our office, as the venue. The venue's design concept of "creating a new path in Omotesando" aligned perfectly as a place symbolizing the "beginning of a new path" for new employees starting their new careers with us.
In recent years, the use of Anniversaire for corporate events such as entrance ceremonies and award ceremonies, in addition to weddings, has been expanding. With the non-wedding utilization of bridal facilities advancing against the backdrop of a declining marriage rate, this entrance ceremony serves as one such example.
■ Program for the Day
Part 1: Entrance of New Employees
The chapel doors opened, and the new employees entered one by one. They walked a path representing life: "the past, the present, and the future." Watched over by senior employees, it was a time to mark their first step into a new world.
Part 2: CEO Message "The Ability to Love Your Job"
President Masaki Mitsuhata delivered a message themed "The Ability to Love Your Job." The leader's words at this milestone condensed what is important for working going forward, serving as a time for new employees to receive "future expectations and responsibilities."
Part 3: 2nd to 5th-Year Promotion Ceremony
Following the entrance ceremony, we held a promotion ceremony for members in their 2nd to 5th years. We verbalized the changes in roles and responsibilities required for each tenure, creating a space to share the timing of advancing to the next stage. It was designed for everyone to realize that the path ahead is not singular, but involves leveling up step by step.
Part 4: Director Panel Discussion
During the reception, a panel discussion was held by the 4th-year directors. The two themes were "What we value to achieve our Vision" and "What was good to do during the AP (Assistant Producer) era." Directors active on the front lines spoke in life-sized words about what they value and how they overcame challenges. Questions flew from the new employees, making it a segment that solidified the image of "this is how we work."
Part 5: New Employee Declaration Time
Finally, each new employee declared in their own words what kind of value they will create and what kind of producer they want to become. The declarations, made after receiving the entrance experience, the CEO's message, and the senior employees' words, were filled with individual resolve and passion.
■ Our View on the "Entrance Ceremony"
Even for routine events with a somewhat fixed flow like an entrance ceremony, the quality of the experience and how it resonates can change dramatically with a little ingenuity and design. Based on this belief, the Company viewed the entrance ceremony as a "strategic venue to redefine the relationship between the company and its employees," pouring planning and design into its own ceremony.
As a professional group of event production handling over 200 event planning, production, and operations annually, the Company handles general shareholder meetings...