A Dream Collaboration Between 'Recaldent' and 'San-X Universe' Realized! 'Recaldent Habit for Strong, Healthy Teeth! Always Smiling Campaign' Held

Mondelez Japan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo / Representative Director and President: Yusuke Ikari) will hold the "Recaldent Habit for Strong, Healthy Teeth! Always Smiling Campaign" from Thursday, May 14 to Thursday, July 9, featuring its 'Recaldent' brand, which contains the unique milk-derived ingredient "CPP-ACP." This campaign offers luxurious collaboration prizes from San-X Universe, featuring popular characters "Rilakkuma" and "Sumikko Gurashi," through a lottery for receipt entries.

Win luxurious prizes such as "Rilakkuma / Sumikko Gurashi plushies" and "QUO Card Pay worth 2,000 yen" through receipt entries! Furthermore, an in-store campaign is also being held where you can receive an "Original A4 Clear File" without fail!

The popular characters "Rilakkuma" and "Sumikko Gurashi" are gathering! This dream collaboration has been realized with the desire for people to enjoy taking care of their teeth with the friends of San-X Universe and to keep smiling forever. If you purchase eligible Recaldent products and apply via LINE, you can win Rilakkuma and Sumikko Gurashi plushie sets, an electric toothbrush + original mug, or QUO Card Pay worth 2,000 yen in a lottery. In addition, if you purchase eligible products in stores, you will receive an "Original A4 Clear File" without fail, as part of a simultaneous campaign!

*Please note that some stores may not carry the A4 clear files.

1. Apply by sending a receipt for Recaldent purchases via LINE! Applications during Dental and Oral Health Week (June 4 - June 10) will have double the winning probability!

Campaign Name: "Recaldent Habit for Strong, Healthy Teeth! Always Smiling Campaign"

Application Period: May 14, 2026 (Thursday) 10:00 AM - July 9, 2026 (Thursday) 11:59 PM

How to Apply: Add the Recaldent official LINE account as a friend, answer a questionnaire, and then send a receipt image to apply.

Eligible Products: All Recaldent products (*Recaldent Advanced is not eligible)

[Prizes]

100 yen (tax included) 1 entry course: QUO Card Pay 2,000 yen (200 winners)

500 yen (tax included) 1 entry course: Choose your plushie (10 winners for each course)

Rilakkuma Plushie A Course (Rilakkuma & Kiiroitori)

Rilakkuma Plushie B Course (Korilakkuma & Chairoikoguma)

Sumikko Gurashi Plushie A Course (Shirokuma & Neko & Penguin?)

Sumikko Gurashi Plushie B Course (Tokage & Tonkatsu & Ebi Fry no Shippo)

1,000 yen (tax included) 1 entry course: Philips Sonicare 5300 Series HX7108/06 & Collaboration Original Mug (15 winners)

2. [Limited Quantity] Get it in stores! Original Clear File

During the campaign period, customers who purchase a specific number of Recaldent products at participating stores will receive one "Recaldent x San-X Original A4 Clear File (3 types in total)" on the spot.

*Please note that some stores may not carry the A4 clear files.

Implementation Period: May 14, 2026 (Thursday) - *Ends when supplies run out

How to Get: Purchase 3 Recaldent stick gums (or 1 bottle gum or pouch gum) at participating supermarkets, drugstores, etc.

Design: Exclusive newly drawn design for this campaign

Campaign Details and Inquiries

For details, please check the special campaign website below.

https://www.recaldent-gum.com/sanx-uv/

[Inquiries]

"Recaldent Habit for Strong, Healthy Teeth! Always Smiling Campaign" Secretariat

Email address: recaldent_sanxuv@mdlzjapan.com

Secretariat Response Period: May 7, 2026 (Thursday) - August 7, 2026 (Friday), excluding Saturdays, Sundays, and public holidays, from 10:00 AM to 5:00 PM

<Three Functions of "CPP-ACP">

"CPP-ACP" is a complex of CPP, a milk-derived ingredient made from milk protein, and amorphous calcium phosphate (ACP). It was developed through many years of research by Professor Eric Reynolds of the University of Melbourne Dental School.

*Permitted indication: Contains CPP-ACP, which suppresses demineralization, the beginning of tooth decay, and enhances remineralization and acid resistance in those areas, thereby helping to make teeth strong and healthy.

*Dietary habits should be based on a balance of staple foods, main dishes, and side dishes.

*Some Recaldent products are not Foods for Specified Health Uses.

Recaldent Brand Website URL: https:/www.recaldent-gum.com/

<About Mondelez Japan>

Mondelez Japan