A Dream Collaboration Between 'Recaldent' and 'San-X Universe' Realized! 'Keep Your Teeth Strong and Healthy, Recaldent Habit! Always Smiling Campaign' to be Held

Mondelez Japan Co., Ltd. (Head Office: Shinagawa-ku, Tokyo / Representative Director and President: Yusuke Ikari) will hold the "Keep Your Teeth Strong and Healthy, Recaldent Habit! Always Smiling Campaign" from May 14 (Thursday) to July 9 (Thursday), 2026. This dream collaboration between the 'Recaldent' brand, which contains the unique milk-derived ingredient "CPP-ACP," and San-X Universe, featuring popular characters like "Rilakkuma" and "Sumikko Gurashi," offers luxurious prizes through a receipt-based lottery. Win luxurious prizes such as "Rilakkuma/Sumikko Gurashi plush toys" and "QUO Card Pay 2,000 yen" through receipt applications! Additionally, an in-store campaign offers a free "Original A4 Clear File" to all participants! The popular characters "Rilakkuma" and "Sumikko Gurashi" gather together! This dream collaboration was realized with the desire for people to enjoy taking care of their teeth with the San-X Universe friends and keep smiling forever. By purchasing eligible Recaldent products and applying via LINE, you can win Rilakkuma and Sumikko Gurashi plush toy sets, an electric toothbrush + original mug, or QUO Card Pay worth 2,000 yen through a lottery. Furthermore, an in-store campaign is simultaneously held where you can receive an "Original A4 Clear File" on the spot when purchasing eligible products! *Please note that some stores may not carry the A4 clear files. 1. Apply by sending a receipt for Recaldent purchases via LINE! Applications during Dental and Oral Health Week (June 4-June 10) have double the winning probability! Campaign Name: "Keep Your Teeth Strong and Healthy, Recaldent Habit! Always Smiling Campaign" Application Period: May 14, 2026 (Thursday) 10:00 AM - July 9, 2026 (Thursday) 11:59 PM How to Apply: Add the official Recaldent LINE account as a friend, answer a questionnaire, and then send an image of your receipt to apply. Eligible Products: All Recaldent products (excluding Recaldent Advanced) [Prizes] 100 yen (tax included) 1 entry course: QUO Card Pay 2,000 yen (200 winners) 500 yen (tax included) 1 entry course: Choose your plush toy (10 winners for each course) Rilakkuma Plush Toy A Course (Rilakkuma & Kiiroitori) Rilakkuma Plush Toy B Course (Korilakkuma & Chairoikoguma) Sumikko Gurashi Plush Toy A Course (Shirokuma & Neko & Penguin?) Sumikko Gurashi Plush Toy B Course (Tokage & Tonkatsu & Ebi Fry no Shippo) 1,000 yen (tax included) 1 entry course: Philips Sonicare 5300 Series HX7108/06 & Collaboration Original Mug (15 winners) 2. [Limited Quantity] Get an Original Clear File in Stores! During the campaign period, customers who purchase a specific number of Recaldent products at participating stores will receive one "Recaldent x San-X Original A4 Clear File (all 3 types)" on the spot. *Please note that some stores may not carry the A4 clear files. Implementation Period: May 14, 2026 (Thursday) - While supplies last How to Get: Purchase 3 Recaldent stick gums (or 1 bottle gum or pouch gum) at eligible supermarkets, drugstores, etc. Design: Exclusive newly drawn design for this campaign ■Campaign Details and Inquiries For details, please check the special campaign website below. https://www.recaldent-gum.com/sanx-uv/ [Inquiries] "Keep Your Teeth Strong and Healthy, Recaldent Habit! Always Smiling Campaign" Secretariat Email address: recaldent_sanxuv@mdlzjapan.com Secretariat Response Period: May 7, 2026 (Thursday) - August 7, 2026 (Friday), excluding Saturdays, Sundays, and public holidays, from 10:00 AM to 5:00 PM. "CPP-ACP" is a complex of CPP, derived from milk protein, and amorphous calcium phosphate (ACP), a milk-derived ingredient. It was developed through many years of research by Professor Eric Reynolds of the University of Melbourne Dental School. *Permitted indication: Contains CPP-ACP, which inhibits demineralization, the onset of tooth decay, promotes remineralization, and enhances acid resistance in those areas, thereby helping to keep teeth strong and healthy. *A balanced diet is based on staple foods, main dishes, and side dishes. *Some Recaldent products are not Foods for Specified Health Uses. Recaldent Brand Site URL: https:/www.recaldent-gum.com/ Mondelez Japan Keywords: