Mondelez Japan Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Yusuke Ikari), the company behind the biscuit brand "Oreo," will launch "Oreo Bits Sandwich Strawberry" nationwide on Monday, March 30, 2026, as a new addition to the popular bite-sized "Oreo Bits Sandwich" series.
### The long-awaited strawberry flavor arrives in the bite-sized Bits Sandwich! The popular "Oreo Bits Sandwich" series, designed for quick snacking during work or housework, now features the long-awaited "Strawberry Cream"!
Oreo's "Strawberry Cream" was first released as a standard product in September 2025. Since its debut, it has been highly praised by many for its "delicious, natural strawberry flavor" and the "exquisite balance between the sweet-and-sour strawberry cream and the slightly bitter cocoa cookie." It became so popular that it sold out in some stores upon release and has since become one of Oreo's signature flavors.
We have condensed that exquisite combination of crunchy cocoa cookies and sweet-and-sour strawberry cream into a bite-sized format, approximately 3cm in diameter.
It is perfect for enjoying on the go, at the office, or at home without getting your hands or mouth dirty, and it also makes a great snack for children.
### Choose the Oreo size that fits the occasion! Which one do you prefer?
**For fun with everyone! The standard size is recommended for daily snack time!** If you are sharing with family or friends, the standard-sized Oreo is perfect. It is great for relaxing at home or as an ingredient for baking. It brings everyone together and creates a snack time filled with smiles.
**For a quick bite in your spare time! The bite-sized Bits Sandwich is recommended for breaks during tasks!** "I want a quick, satisfying snack," "I don't want to get my hands dirty," "I want to eat without taking too much time"... The Oreo Bits Sandwich fulfills all these wishes. Because it can be eaten in one bite, it is the perfect companion for breaks during studying, work, or housework. Another great point is that it doesn't take up much space in your bag! It is also recommended for snacking while out and about or satisfying a small hunger while traveling.
### Exquisite sweet-and-sour strawberry cream! A bite-sized treat to brighten your spring days while you work hard. "Oreo Bits Sandwich Strawberry" features a cream containing 0.02% dried strawberry powder, characterized by a natural and fresh strawberry taste. The balance with the slightly bitter cocoa cookie is excellent, and because it is not too sweet, it is a flavor that can be enjoyed by both adults and children.
The packaging features pink accents and strawberry illustrations that stand out against the brand's signature "Oreo blue," creating a design that pops with the sweet-and-sour deliciousness of the product.
With the coming season bringing more opportunities to head outdoors—such as cherry blossom viewing and the start of new lifestyles—as well as busier schedules, the bite-sized "Oreo Bits Sandwich Strawberry" will provide a quick and easy way to refresh yourself during work, study, housework, or while out and about. Why not add a little more deliciousness and fun to your exciting spring days?
**[Product Overview]**
[Brand Site] Oreo: https://www.oreocookie.jp/
≪Inquiries from general consumers regarding Oreo cookie products≫ Mondelez Japan Ltd. Customer Service Office TEL: 0120-199561 (Toll-free) 9:00 AM – 5:00 PM (Excluding Saturdays, Sundays, holidays, and company holidays)
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- Source: PR TIMES
- Category: product_launch