The Popular Strawberry Cream Now in Bite-Sized Pieces! Perfect for Studying or Chores! "Oreo Bits Sand Strawberry" with a Natural Strawberry Sweet and Sour Flavor Launches March 30, 2026!

Mondelez Japan Inc. (Headquarters: Shinagawa-ku, Tokyo / President: Yusuke Ikari), the biscuit brand "Oreo," is pleased to announce the launch of "Oreo Bits Sand Strawberry" as a new addition to the popular "Oreo Bits Sand" series, which is known for its bite-sized format. The product will be available nationwide starting Monday, March 30, 2026.

The Long-Awaited Strawberry Flavor Arrives in Bite-Sized Bits Sand!

The popular "Oreo Bits Sand" series, perfect for a quick bite between work or chores, now features the much-anticipated "Strawberry Cream" flavor!

Oreo's "Strawberry Cream" was first launched as a standard product in September 2025. Since its debut, it has been highly praised by many for its "delicious natural strawberry flavor" and the "exquisite balance of sweet and sour strawberry cream with slightly bitter cocoa cookies." It was so popular that some stores sold out upon release, and it has now become a representative flavor for Oreo.

The delightful combination of the crunchy texture of cocoa cookies and the sweet and sour strawberry cream remains the same, now condensed into a bite-sized piece approximately 3cm in diameter.

Not only can you enjoy it on the go, at the office, or at home without getting your hands or mouth messy, but it's also perfect as a snack for children.

Choose Your Oreo Size According to the Occasion! Which Side Are You On?

For Lively Gatherings! Regular Size is Recommended for Daily Snack Time!

If you want to share and enjoy with family and friends, the regular-sized Oreo is perfect.

It's also great for relaxing at home or as an ingredient for baking!

Create a snack time filled with smiles, gathered around with everyone.

"Pop" it in During Your Free Time! Bits Sand is Recommended as a Companion During Breaks from Work!

"I want a sense of satisfaction easily," "I don't want to get my hands dirty," "I want to eat without taking much time"...

Oreo Bits Sand fulfills these desires. Since they can be eaten in one bite, they are perfect as a companion during study, work, or chores.

They are also convenient as they don't take up much space in your bag!

Recommended as a snack when you're out or to satisfy a small hunger while traveling.

Exquisite Strawberry Cream with a Perfect Balance of Sourness and Sweetness!

A Bite-Sized Daily Treat to Brighten Your Spring, for the Hardworking You.

"Oreo Bits Sand Strawberry" features a natural and fresh strawberry taste, achieved by incorporating 0.02% dried strawberry powder into the cream.

The balance with the slightly bitter cocoa cookie is excellent, and it's not too sweet, making it enjoyable for both adults and children.