KANEBO Brand's Action to Convey Hope with "I HOPE." - Unraveling and Weaving Stories of Individual Hopes: "The Shape of Hope."

"KANEBO," a cosmetics brand that champions "I HOPE." and communicates hope rather than just beauty, features individuals active in various fields in its content "The Shape of Hope." This content unravels their lives and inner thoughts through interviews, weaving together what "hope" means to them. A new reading content will be released on March 27, 2026. It will deeply explore the power of makeup and the hope it can inspire.

■What is the content "The Shape of Hope"?

"The Shape of Hope" is an interview content that features individuals with diverse backgrounds, allowing them to articulate their inner "Shape of Hope" in their own words, reflecting on their lives and ways of living, including their personality, childhood memories, influential words, and aspirations.

The "Shape of Hope" hidden within each person is unique. By encountering these hopes, one's perspective on things can change, one can feel encouraged, and one can understand others' viewpoints. Realizing that there are many "hopes" around us, and as these shapes of hope overlap and resonate, the world and hope itself expand. This content was planned with the desire to provide such an opportunity.

In addition to video content, new reading content will now be launched.

■Vol.3 Makeup Artist Haruka Tazaki: "The radiant appearance of the person in front of me becomes my own happiness."

Haruka Tazaki, a makeup artist active both domestically and internationally, also engages in social activities while traveling the world. Despite repeatedly facing life's crossroads and experiencing moments where she had to let go of everything, Haruka has consistently maintained a positive outlook and lived her life "as she pleases" by making choices true to her heart. What is the "Shape of Hope" that Haruka has discovered? She will unravel that hope in her own words.