JCB to Hold Exclusive "JCB THE LIVE" Concert for Premium Cardmembers in November
JCB Co., Ltd. will host "JCB THE LIVE," an exclusive music event for its premium cardmembers, in November. This initiative, in partnership with Universal Music, is an excellent example of experiential marketing for high-value customers. It serves as a key reference model for Taiwan's competitive credit card market, demonstrating a strategy for financial institutions to enhance customer loyalty by collaborating with entertainment companies.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 00:10
- 🔍 Collected: May 18, 2026 at 15:31
- 🤖 AI Analyzed: May 18, 2026 at 16:33 (1h 1m after Collected)
JCB Co., Ltd. (Headquarters: Minato-ku, Tokyo; Chairman & CEO: Takayoshi Futae; hereinafter: JCB) has begun initiatives to provide new services aimed at enriching experiences in the entertainment domain, such as sports and music, for its JCB Original Series (OS) cardmembers.
As part of this effort, JCB will host a music live event, "JCB THE LIVE," on Wednesday, November 25, 2026.
Winners of a campaign starting Monday, May 18, 2026, for JCB The Class and OS Premium Card(*) members will be invited to this event.
(*) Refers to "JCB Platinum," "JCB Gold The Premier," and "JCB Gold."
About "JCB THE LIVE"
"JCB THE LIVE" is planned in cooperation with Universal Music LLC (Headquarters: Shibuya-ku, Tokyo; President & CEO: Naoshi Fujikura; hereinafter: Universal Music) with the aim of providing a special experience for holders of JCB The Class and OS Premium Cards.
The event's key message, "World-class Japanese sophistication. Emotions unfold in the depths of silence," guides the design of a high-quality music experience and venue production.
"JCB THE LIVE" will be held on Wednesday, November 25, at Box1000 within "MoN Takanawa: The Museum of Narratives," a complex directly connected to JR East's Takanawa Gateway Station. A total of three artists, including KIRINJI, will perform in a state-of-the-art theater space featuring a full-stage LED screen.
[Event Overview]
Event Name: JCB THE LIVE
Organizer: JCB Co., Ltd.
Cooperation: Universal Music LLC
Artists: KIRINJI, and 2 others (to be announced soon)
Date: Wednesday, November 25, 2026
Doors Open: 18:00, Show Starts: 19:00 (tentative)
Venue: MoN Takanawa: The Museum of Narratives
About KIRINJI
A solo project by Takaki Horigome. Active in its current solo format since 2021, KIRINJI has garnered wide support across generations and borders with its ever-evolving sound and unique lyrical world.
About the "JCB THE LIVE" Invitation Campaign
A campaign will be held to invite individuals who meet the following conditions to "JCB THE LIVE" on a first-come, first-served or lottery basis.
[Campaign Overview]
Enrollment Period: May 18 (Mon) - August 31 (Mon), 2026
Registration/Usage Period: May 18 (Mon) - September 30 (Wed), 2026
[First-come] New JCB Platinum members: 300 pairs (600 people)
[Lottery] All holders of JCB The Class and OS Premium Cards: 135 pairs (270 people), with one entry per 100,000 JPY (incl. tax) in shopping.
As part of this effort, JCB will host a music live event, "JCB THE LIVE," on Wednesday, November 25, 2026.
Winners of a campaign starting Monday, May 18, 2026, for JCB The Class and OS Premium Card(*) members will be invited to this event.
(*) Refers to "JCB Platinum," "JCB Gold The Premier," and "JCB Gold."
About "JCB THE LIVE"
"JCB THE LIVE" is planned in cooperation with Universal Music LLC (Headquarters: Shibuya-ku, Tokyo; President & CEO: Naoshi Fujikura; hereinafter: Universal Music) with the aim of providing a special experience for holders of JCB The Class and OS Premium Cards.
The event's key message, "World-class Japanese sophistication. Emotions unfold in the depths of silence," guides the design of a high-quality music experience and venue production.
"JCB THE LIVE" will be held on Wednesday, November 25, at Box1000 within "MoN Takanawa: The Museum of Narratives," a complex directly connected to JR East's Takanawa Gateway Station. A total of three artists, including KIRINJI, will perform in a state-of-the-art theater space featuring a full-stage LED screen.
[Event Overview]
Event Name: JCB THE LIVE
Organizer: JCB Co., Ltd.
Cooperation: Universal Music LLC
Artists: KIRINJI, and 2 others (to be announced soon)
Date: Wednesday, November 25, 2026
Doors Open: 18:00, Show Starts: 19:00 (tentative)
Venue: MoN Takanawa: The Museum of Narratives
About KIRINJI
A solo project by Takaki Horigome. Active in its current solo format since 2021, KIRINJI has garnered wide support across generations and borders with its ever-evolving sound and unique lyrical world.
About the "JCB THE LIVE" Invitation Campaign
A campaign will be held to invite individuals who meet the following conditions to "JCB THE LIVE" on a first-come, first-served or lottery basis.
[Campaign Overview]
Enrollment Period: May 18 (Mon) - August 31 (Mon), 2026
Registration/Usage Period: May 18 (Mon) - September 30 (Wed), 2026
[First-come] New JCB Platinum members: 300 pairs (600 people)
[Lottery] All holders of JCB The Class and OS Premium Cards: 135 pairs (270 people), with one entry per 100,000 JPY (incl. tax) in shopping.