Brother to Open 'BROTHER JOYFACTORY TOKYO' Interactive Amusement Facility on June 30
Key facts
- Brother to Open 'BROTHER JOYFACTORY TOKYO' Interactive Amusement Facility on June 30
- Brother Sales, Ltd. will launch a new facility in Tokyo that combines Japanese cultural experiences with its proprietary manufacturing technology, allowing visitors to create personalized merchandise on-site.
- Source: PR Times
- Date: May 27, 2026
Direct answer
Brother Sales, Ltd. will launch a new facility in Tokyo that combines Japanese cultural experiences with its proprietary manufacturing technology, allowing visitors to create personalized merchandise on-site.
- Citation
- Brother to Open 'BROTHER JOYFACTORY TOKYO' Interactive Amusement Facility on June 30 (May 27, 2026), PR Times
- Source
- PR Times
- Date
- May 27, 2026
Brother Sales, Ltd. will launch a new facility in Tokyo that combines Japanese cultural experiences with its proprietary manufacturing technology, allowing visitors to create personalized merchandise on-site.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 13:00
- 🔍 Collected: May 31, 2026 at 23:13 (106h 13m after Published)
- 🤖 AI Analyzed: May 31, 2026 at 23:38 (24 min after Collected)
Under the theme of 'Stories x Making,' the facility offers activities centered around Japanese culture, such as Samurai action, Karaoke, and Shodo (Calligraphy), allowing guests to become the 'protagonists' of their own stories. The key feature of this facility is the ability to transform these experiences into tangible souvenirs. Using Brother’s industrial-grade printers and sewing machines, guests can instantly create and take home original items such as T-shirts, pin badges, record jackets, and embroidered goods based on their personalized experience data.
Featured activities include 'SAMURAI LEGEND,' which uses AI image processing to enhance guest performances into powerful visuals for T-shirt printing, and 'SHODO STAGE,' which utilizes Brother's proprietary 'ROOMDIVE' immersive environment system. 'KARAOKE RECORD' is another highlight, developed in collaboration with JOYSOUND (Xing Inc.).
Beyond serving individual visitors, the facility acts as a 'showcase' for business partnerships. Brother aims to collaborate with tourist facilities, IP holders, and event organizers to verify new business models and experiential values. This initiative aligns with the Brother Group vision, 'At your side 2030,' as the company strives to expand Japanese innovation through co-creation with diverse partners.
Renowned creators, including visual director Shinji Aramaki and game producer Shintaro Kojima, have participated in the development of these experiences.
FAQ
When is the opening date of BROTHER JOYFACTORY TOKYO?
It is set for June 30, 2026.
What kind of experience activities are there?
There are activities like 'SAMURAI LEGEND' where you can experience samurai action, 'SHODO STAGE (Calligraphy)' in an immersive space, and 'KARAOKE RECORD' which is linked with JOYSOUND business communication karaoke.
How can I take home memories of my experiences?
You can take home original goods such as T-shirts, badge pins, records, and embroidery items made on-site using Brother printers and sewing machines from your experience images and audio.
What is the business purpose of the facility operation?
In addition to providing experiences to general visitors, it serves as a showcase to verify new experiential value and business potential through collaboration with tourism facilities, IP holders, and event organizers.
What creators are involved in the development?
Creators such as Seiji Horikoshi from the 'Ghost in the Shell' series and Shintaro Kojima, producer of the 'Monster Hunter' series, are participating.