Brother Announces 'ROOMDIVE' Immersive System, Opens Trial Applications

Brother Industries has officially named its immersive space creation system 'ROOMDIVE' and, following upgrades, has launched a website to begin accepting applications for trials.

ROOMDIVE is a projection system that delivers an immersive experience by filling the user's field of vision with images displayed on a curved panoramic screen. The system utilizes Brother's proprietary technology to project existing videos onto the curved screen, creating an immersive environment without the need for adjustments to fit the screen shape. Since it requires no VR goggles, it creates a shared immersive space, allowing people to experience content together.

Since the start of pilot testing, the system has been utilized at various events, including the Expo 2025 Osaka, Kansai, and at karaoke venues. Users have reported positive feedback, enjoying unique experiences such as projecting live footage for fan-fandom activities or experiencing karaoke in an immersive environment.

Brother is actively challenging itself to create new businesses as part of transforming its future business portfolio. ROOMDIVE originated from Brother's unique internal incubation system, designed not only to meet user needs but also to provide employees with opportunities to build things they are passionate about. The new version incorporates user feedback and includes refinements aimed at commercialization. A company representative stated, "To challenge ourselves toward commercialization as a next-generation business candidate, we are working to propose ROOMDIVE not only for karaoke and events but also for new business formats such as hotels and restaurants."

■ About the New Name 'ROOMDIVE'

The name 'ROOMDIVE' embodies the goal of transforming a 'ROOM' into new value, creating an immersive experience as if 'DIVING' into another world. By integrating space and visuals, the system enables users to immerse themselves in their preferred worlds and makes immersive experiences more accessible.

■ How ROOMDIVE Works

The system requires no large-scale facilities and consists of only three components: a 'curved screen' surrounding the user, a 'spatial projection system,' and a 'content management system,' which work together to create the immersive experience.

■ Key Features of ROOMDIVE

- All-encompassing Visual Space: By projecting images onto walls, floors, and ceilings, the user's entire field of vision is filled, providing a strong sense of immersion.

- Goggle-free Immersive Experience: Users can enjoy the experience simply by entering the room, allowing friends and family to share the world of the video together.

- Personalized Content: Due to the proprietary content management system, adjustments to projected images are unnecessary. Users can enjoy any video as immersive content. Through a dedicated app, original or limited content can also be played.

■ New Installation Facility

BROTHER JOYFACTORY TOKYO: The system will be installed at the upcoming experiential amusement facility in Brother's Tokyo showroom. It will provide an immersive, Japanese-culture-themed environment for the 'SHODO STAGE' (Calligraphy Stage).