Brother Expands and Relocates 'Brother Technology Center Frankfurt'

Brother Internationale Industriemaschinen GmbH, a German subsidiary of Brother Industries, Ltd., has expanded and relocated its machine tool technology center, the "Brother Technology Center Frankfurt," to Bad Homburg, Hesse, Germany. The new facility includes an integrated showroom. With this relocation, the showroom area has increased to approximately 2.5 times its previous size, allowing for the display of nearly the entire lineup of Brother's SPEEDIO series machine tools. Moving forward, the facility will serve as a hub for marketing, technical support, machine tool demonstrations and processing showcases, seminars, test machining, and service support activities.

■ Overview of Brother Technology Center Frankfurt

Europe boasts the second-largest machine tool market after China. Demand for machine tools capable of handling parts production is growing across a wide range of industrial sectors, including the automotive industry—led by EVs—as well as aerospace and medical equipment. In Western Europe, including Germany, there is a particularly high need for high-mix, low-volume production.

Since fiscal year 2022, Brother has focused on refreshing its lineup through the development of new SPEEDIO series models, and currently offers 12 models across 8 series capable of meeting diverse needs such as large parts, complex machining, and high-mix, low-volume production. Furthermore, under the mid-term strategy "CS B2027," which concludes in fiscal year 2027, Brother has designated Europe and Southeast Asia—in addition to China, India, and Japan—as priority regions for its industrial equipment business, and is strengthening human resources and sales networks.

Currently, Brother operates 7 technology centers in Japan and 13 overseas. The newly expanded facility in Bad Homburg is now the second-largest overseas technology center after Shanghai, housing nearly the entire SPEEDIO series lineup.