Bisco's New Commercial 'Love Made Bisco Stronger' - Symbolically Expressing the Cream with Two Types of Lactic Acid Bacteria
Ezaki Glico Co., Ltd. will launch a new commercial for its long-selling brand 'Bisco' titled 'Love Made Bisco Stronger' nationwide on April 22, 2026. The CM features the product itself and highlights the addition of GCL1815 lactic acid bacteria, emphasizing the brand's long-standing wish for children's healthy growth.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 20:30
- 🔍 Collected: April 23, 2026 at 00:02 (3h 32m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 04:10 (4h 7m after Collected)
Ezaki Glico Co., Ltd. will begin broadcasting the new TV commercial for its long-selling brand 'Bisco,' titled 'Love Made Bisco Stronger,' nationwide starting Wednesday, April 22nd. This new commercial puts the product itself at center stage, symbolically expressing the long-standing sentiments infused into 'Bisco' and the two types of lactic acid bacteria: 'Sporo Lactic Acid Bacteria that reach the intestines alive' and 'GCL1815 Lactic Acid Bacteria that create strength.'
In recent years, the environment surrounding children and values regarding food have changed significantly, making what we choose in daily life more important than ever. Meanwhile, the feelings of parents wishing for their children's healthy growth remain unchanged. 'Bisco' has always evolved as a food that stays close to children's daily lives, incorporating ingredients such as 'Sporo Lactic Acid Bacteria that reach the intestines alive,' the 'GCL1815 Lactic Acid Bacteria' selected through Glico's proprietary research, dietary fiber, calcium, and vitamin D. This commercial straightforwardly depicts the unchanging wish contained in the product.
### Thoughts behind the new commercial
Returning to the long-held wish for 'children's healthy growth' that Bisco has accumulated.
Bisco was born with the wish for children's health in an era when nutrition was scarce, by sandwiching yeast-containing cream between biscuits. Since then, it has evolved over 90 years by adding nutrients like calcium and vitamin D, and later adding 'Sporo Lactic Acid Bacteria' to continue caring for children's growth. In 2025, the new 'GCL1815 Lactic Acid Bacteria' was added, making Bisco a product with two types of lactic acid bacteria.
In this commercial, the slogan 'Love Made Bisco Stronger' expresses the feelings for children's healthy growth that Bisco has accumulated and its continued evolution while being loved by many customers.
Furthermore, the artist Mami Kakudo, who produced the music, participated as a narrator, and her voice with strength and kindness made the commercial even more impressive.
### Symbolically expressing the two types of lactic acid bacteria in Bisco
With the addition of 'GCL1815 Lactic Acid Bacteria' in 2025, Bisco now contains two types of bacteria along with 'Sporo Lactic Acid Bacteria.' The presence of these two bacteria is expressed symbolically and adorably.
The small hand holding a Bisco at the end of the commercial conveys the wish for all children's growth and health. Moreover, with the 'stronger' Bisco product itself as the protagonist, it has become a commercial with a dignified presence.
### Storyboard
The new commercial 'Love Made Bisco Stronger' carefully depicts fragrant biscuits, fluffy overlapping cream, and the two types of bacteria contained in the cream, with 'Love Made Bisco Stronger' as the key message. Within simple visuals, while accumulating the gentleness and lightness that Bisco itself possesses, it finally ends with a single Bisco fitting in a small palm. By depicting the small hand holding the Bisco as if children are raising a small flag toward the future, it reflects the feelings for all children's growth and health.
### 'Love Made Bisco Stronger' Episode (30s/15s)
Bisco appearing from the package starts moving lightly, and fragrant biscuits and fluffy overlapping cream are carefully shown. Inside the cream, 'Sporo Lactic Acid Bacteria' and 'GCL1815 Lactic Acid Bacteria' gently float up, conveying the health sentiments that Bisco holds. Along with the message 'Love Made Bisco Stronger,' it carefully depicts the long-cherished feelings.
### New CM Overview
Title: Glico Bisco New CM 'Love Made Bisco Stronger' Episode
Start Date: Wednesday, April 22, 2026
Area: Nationwide
Planning & Production: Daiko Inc., Tsuzuku, WATCH Inc., blender Inc.
In recent years, the environment surrounding children and values regarding food have changed significantly, making what we choose in daily life more important than ever. Meanwhile, the feelings of parents wishing for their children's healthy growth remain unchanged. 'Bisco' has always evolved as a food that stays close to children's daily lives, incorporating ingredients such as 'Sporo Lactic Acid Bacteria that reach the intestines alive,' the 'GCL1815 Lactic Acid Bacteria' selected through Glico's proprietary research, dietary fiber, calcium, and vitamin D. This commercial straightforwardly depicts the unchanging wish contained in the product.
### Thoughts behind the new commercial
Returning to the long-held wish for 'children's healthy growth' that Bisco has accumulated.
Bisco was born with the wish for children's health in an era when nutrition was scarce, by sandwiching yeast-containing cream between biscuits. Since then, it has evolved over 90 years by adding nutrients like calcium and vitamin D, and later adding 'Sporo Lactic Acid Bacteria' to continue caring for children's growth. In 2025, the new 'GCL1815 Lactic Acid Bacteria' was added, making Bisco a product with two types of lactic acid bacteria.
In this commercial, the slogan 'Love Made Bisco Stronger' expresses the feelings for children's healthy growth that Bisco has accumulated and its continued evolution while being loved by many customers.
Furthermore, the artist Mami Kakudo, who produced the music, participated as a narrator, and her voice with strength and kindness made the commercial even more impressive.
### Symbolically expressing the two types of lactic acid bacteria in Bisco
With the addition of 'GCL1815 Lactic Acid Bacteria' in 2025, Bisco now contains two types of bacteria along with 'Sporo Lactic Acid Bacteria.' The presence of these two bacteria is expressed symbolically and adorably.
The small hand holding a Bisco at the end of the commercial conveys the wish for all children's growth and health. Moreover, with the 'stronger' Bisco product itself as the protagonist, it has become a commercial with a dignified presence.
### Storyboard
The new commercial 'Love Made Bisco Stronger' carefully depicts fragrant biscuits, fluffy overlapping cream, and the two types of bacteria contained in the cream, with 'Love Made Bisco Stronger' as the key message. Within simple visuals, while accumulating the gentleness and lightness that Bisco itself possesses, it finally ends with a single Bisco fitting in a small palm. By depicting the small hand holding the Bisco as if children are raising a small flag toward the future, it reflects the feelings for all children's growth and health.
### 'Love Made Bisco Stronger' Episode (30s/15s)
Bisco appearing from the package starts moving lightly, and fragrant biscuits and fluffy overlapping cream are carefully shown. Inside the cream, 'Sporo Lactic Acid Bacteria' and 'GCL1815 Lactic Acid Bacteria' gently float up, conveying the health sentiments that Bisco holds. Along with the message 'Love Made Bisco Stronger,' it carefully depicts the long-cherished feelings.
### New CM Overview
Title: Glico Bisco New CM 'Love Made Bisco Stronger' Episode
Start Date: Wednesday, April 22, 2026
Area: Nationwide
Planning & Production: Daiko Inc., Tsuzuku, WATCH Inc., blender Inc.