[Thursday, May 28, 11:00 AM] Free Webinar: 'Practical Methods to Maximize the Results of Spot Consulting - Why Do Results Differ When Asking the Same Expert?'
Gerson Lehrman Group (GLG) will host a free webinar on May 28, featuring senior manager Norimi Kurimura. The session will cover practical techniques for maximizing the effectiveness of spot consulting and expert interviews.
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Gerson Lehrman Group, Inc. (hereinafter 'GLG', Headquarters: Minato-ku, Tokyo, President: Hayato Hashimoto), the world-leading and highly reliable 'human insights' platform, will hold a free webinar titled 'Practical Methods to Maximize the Results of Spot Consulting - Why Do Results Differ When Asking the Same Expert?' on Thursday, May 28 at 11:00 AM.
The speaker for this webinar will be Mr. Norimi Kurimura, an interview expert who has conducted numerous spot consultations at major consulting firms like EY and PwC, targeting a wide range of experts including domestic and international business people, researchers, university professors, public servants, and medical professionals. He currently leads global corporate research at GLG.
Details & Registration: https://ter.li/v2abkrwa
■ Background
As changes in the market environment accelerate and uncertainty increases, the demand for 'spot consulting'—utilizing the insights of experts—is growing. While the spread of AI has made it possible to access vast amounts of information, it cannot replace 'human insights' based on practical experience. Especially in critical decision-making situations, appropriately incorporating expert perspectives can make or break a business.
However, in actual practice, there are operational challenges such as 'the quality of interviews being dependent on individual skills' and 'not knowing how to elicit concrete implications'. By solving these issues, it becomes possible to establish the results of spot consulting as organizational knowledge and significantly improve the accuracy of decision-making.
Therefore, in this webinar, a research expert with extensive experience in interviewing experts across various countries and specialized fields will thoroughly explain practical insights cultivated in the field, from the basics of spot consulting to interview designs you can use from today, and practical points to prevent failure.
■ Lecture Content
- What is spot consulting? In what scenarios is it effective?
- Why do you sometimes not get the expected results from spot consulting? Causes and improvement measures.
- Differences in questioning methods between hypothesis testing and market research.
- Key points when conducting interviews with foreign experts.
- How to conduct high-quality spot consulting overcoming language barriers, etc.
■ Recommended for
- Those who are using spot consulting (expert interviews) in their business or are considering doing so.
- Those who face challenges in preparing for or conducting spot consulting (expert interviews) and want to execute them more efficiently with higher results.
- Those for whom understanding the market and customers is highly important in new business development or business planning.
- Those interested in discussions with experts or open innovation regarding the utilization and application of technologies and materials in R&D.
- Those conducting overseas research with a view to global expansion.
- Those who want to utilize the insights of experts and specialists in their own business in the future, etc.
■ Event Overview
Title: 'Practical Methods to Maximize the Results of Spot Consulting - Why Do Results Differ When Asking the Same Expert?'
Date and Time: Thursday, May 28, 11:00 AM - 12:00 PM
Language: Japanese
Organizer: Gerson Lehrman Group, Inc. (GLG)
Format: Online via Zoom (A viewing link will be sent after registration.)
Participation Fee: Free
Registration Form: https://ter.li/v2abkrwa
*Lecture details are subject to change.
*Applications from individuals and direct competitors are not accepted.
*Registration may be closed if the number of applicants reaches capacity.
■ Speaker
Mr. Norimi Kurimura
Former EY, PwC Consultant, Current Senior Manager of GLG Research Team
After graduating from the Department of Philosophy, Faculty of Letters at Hiroshima University, he earned a Master's degree in International Humanitarian Actions at Rhur-University Bochum (Germany) and Uppsala University (Sweden). After working as a sales reporter for an industry paper covering beverage companies like Coca-Cola and Asahi, he joined EY in 2017. As a public sector consultant, he engaged in government projects and was in charge of interviewing domestic and international experts. From 2021, at PwC, he led interviews with think tank researchers, university professors, and public/private stakeholders, mainly in Europe and the Middle East. He is an expert with strengths in designing and executing research, including global expert interviews. Joined GLG in August 2025. As a Senior Manager of the Research Team, he leads the research strategy for global companies.
Gerson Lehrman Group, Inc.
The speaker for this webinar will be Mr. Norimi Kurimura, an interview expert who has conducted numerous spot consultations at major consulting firms like EY and PwC, targeting a wide range of experts including domestic and international business people, researchers, university professors, public servants, and medical professionals. He currently leads global corporate research at GLG.
Details & Registration: https://ter.li/v2abkrwa
■ Background
As changes in the market environment accelerate and uncertainty increases, the demand for 'spot consulting'—utilizing the insights of experts—is growing. While the spread of AI has made it possible to access vast amounts of information, it cannot replace 'human insights' based on practical experience. Especially in critical decision-making situations, appropriately incorporating expert perspectives can make or break a business.
However, in actual practice, there are operational challenges such as 'the quality of interviews being dependent on individual skills' and 'not knowing how to elicit concrete implications'. By solving these issues, it becomes possible to establish the results of spot consulting as organizational knowledge and significantly improve the accuracy of decision-making.
Therefore, in this webinar, a research expert with extensive experience in interviewing experts across various countries and specialized fields will thoroughly explain practical insights cultivated in the field, from the basics of spot consulting to interview designs you can use from today, and practical points to prevent failure.
■ Lecture Content
- What is spot consulting? In what scenarios is it effective?
- Why do you sometimes not get the expected results from spot consulting? Causes and improvement measures.
- Differences in questioning methods between hypothesis testing and market research.
- Key points when conducting interviews with foreign experts.
- How to conduct high-quality spot consulting overcoming language barriers, etc.
■ Recommended for
- Those who are using spot consulting (expert interviews) in their business or are considering doing so.
- Those who face challenges in preparing for or conducting spot consulting (expert interviews) and want to execute them more efficiently with higher results.
- Those for whom understanding the market and customers is highly important in new business development or business planning.
- Those interested in discussions with experts or open innovation regarding the utilization and application of technologies and materials in R&D.
- Those conducting overseas research with a view to global expansion.
- Those who want to utilize the insights of experts and specialists in their own business in the future, etc.
■ Event Overview
Title: 'Practical Methods to Maximize the Results of Spot Consulting - Why Do Results Differ When Asking the Same Expert?'
Date and Time: Thursday, May 28, 11:00 AM - 12:00 PM
Language: Japanese
Organizer: Gerson Lehrman Group, Inc. (GLG)
Format: Online via Zoom (A viewing link will be sent after registration.)
Participation Fee: Free
Registration Form: https://ter.li/v2abkrwa
*Lecture details are subject to change.
*Applications from individuals and direct competitors are not accepted.
*Registration may be closed if the number of applicants reaches capacity.
■ Speaker
Mr. Norimi Kurimura
Former EY, PwC Consultant, Current Senior Manager of GLG Research Team
After graduating from the Department of Philosophy, Faculty of Letters at Hiroshima University, he earned a Master's degree in International Humanitarian Actions at Rhur-University Bochum (Germany) and Uppsala University (Sweden). After working as a sales reporter for an industry paper covering beverage companies like Coca-Cola and Asahi, he joined EY in 2017. As a public sector consultant, he engaged in government projects and was in charge of interviewing domestic and international experts. From 2021, at PwC, he led interviews with think tank researchers, university professors, and public/private stakeholders, mainly in Europe and the Middle East. He is an expert with strengths in designing and executing research, including global expert interviews. Joined GLG in August 2025. As a Senior Manager of the Research Team, he leads the research strategy for global companies.
Gerson Lehrman Group, Inc.